First, continue to list cultural industries as key industries supported by banks and further increase financial support. On the one hand, priority should be given to supporting key cultural projects, and key cultural enterprises with mature and stable business models and good economic benefits have greatly transformed and upgraded traditional industries; On the other hand, it is necessary to increase financial support for high-quality small and medium-sized cultural and creative industries, actively support the construction of credit guarantee system for cultural industries, and create a good financing environment for small and medium-sized cultural and creative industries.

Second, continue to increase the development and promotion of related products. At present, banks are actively piloting related financial products specifically for cultural and creative industries in Ningbo, Shanghai and other places, and will promote them nationwide in due course. In addition, actively explore intangible assets guarantee, intellectual property pledge and other related products to further meet the financial needs of cultural and creative industries.

Third, actively explore multi-level financial service models. In addition to the traditional deposit and loan settlement services, banks will give full play to their comprehensive advantages in capital, customers, network, information and talents, and provide cultural and creative enterprises with all-round services such as financial consultancy, bill issuance, asset management, international business and cash management, and change from financing services to financing and intelligent integration, and strive to help enterprises become bigger and stronger.

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