A. A 500-word essay on the gains and reflections of learning marketing

I learned a lot about marketing in the marketing course,

p>

At the same time, under Teacher Li’s careful teaching

I learned about the unique charm of marketers.

I learned that marketing is a very useful subject.

With a wide range of disciplines, we can feel the breath of marketing anytime and anywhere in our lives.

Before taking the marketing course,

none of us knew what marketing was.

Since taking the elective

Marketing After studying marketing, I began to understand marketing. Marketing is an organizational function and process that creates, communicates and delivers value to customers,

and manages customer relationships to benefit the organization and its stakeholders. Philip Kotler's definition emphasizes the value orientation of marketing: Marketing is the process of individuals and collectives creating,

offering for sale,

And exchange and value with others,

A social and management process to obtain what they need and want.

The definition given by Gronroth emphasizes the purpose of marketing:

Marketing is based on an interest,

through mutual interaction

Exchange and promise, establish, maintain, and consolidate relationships with consumers and other participants to achieve the goals of all parties.

In the marketing class, Teacher Li told us about the abilities that marketers should have,

the psychological quality of marketers,

the market

< p> Modules such as market marketing and corporate functions, marketing environment, marketing research and forecasting.

The abilities that marketers should possess include: learning ability, communication ability, sales ability, etc. Moreover, learning

ability also includes the company’s own learning, the company’s various trainings,

the ability to collect knowledge,

the ability to capture information

Li et al. The psychological factors of marketers include: high enthusiasm, strong will, good mentality, strong responsibility, etc.

Marketing and enterprise functions: The basic functions of an enterprise are marketing and innovation. Marketing

is not equal to sales. The goal of marketing is to reduce sales.

Even makes sales redundant.

The marketing environment

is the uncontrollable factors and forces external to the enterprise's marketing function.

These factors and forces affect the vitality of the enterprise

< p> and the external conditions of its target matter. The marketing environment includes:

Micro-environment and macro-environment.

Micro marketing

The environment refers to the close connection with the enterprise.

Various participants that directly affect the enterprise's marketing capabilities form a collaboration with the enterprise's marketing

The relationship between assistance, competition, service and supervision; the macro-marketing environment includes: demographic environment, economic environment, natural environment

Resource environment, scientific and technological environment, political and legal environment, social and cultural environment, etc. Marketing research and forecasting

Forecasting refers to the use of scientific methods to systematically and objectively identify, collect, analyze and deliver relevant marketing activities

All aspects of information provide important basis for corporate marketing managers to make effective marketing decisions

Different from market research in a narrow sense, it is the analysis and research of the entire process of marketing activities

B. Experience in learning marketing

1. What is marketing.

2. The development of market marketing.

3. What part of marketing do you like?

4. The advantages that learning marketing brings to you.

:

Marketing (Marketing), also known as marketing, marketing or marketing. Classic business management courses such as MBA and EMBA all use marketing as a training tool for managers. Important modules in management and education are included. Marketing is the activity, process and system that creates, communicates, disseminates and exchanges products to bring economic value to customers, clients, partners and society as a whole. It mainly refers to the process by which marketers carry out business activities and sales behaviors for the market.

C. International marketing experiment experience, how to write an experiment report

How to write an experiment report on management information system and marketing management system. You can go to the library to borrow a book on management information system. I have also written a book. It is enough to describe some key points in detail. It is not difficult. There are

D. Part of the learning experience of the marketing management course

I originally I thought marketing was about how to sell products. Through these two days of study, I learned a lot about how a company can operate stably. Teacher Zhang Li is a teacher with a great sense of humor, so no matter how tired you are during his class, you will never doze off! (Source: Wisdom 365 Online Learning Platform)

"Supporting an enterprise does not rely on high profits, but on stable and sufficient cash flow." I personally think that this sentence is really classic. . Losing the ability to pay is called death! Therefore, in uncertain times, it is necessary to use cash flow to conduct all operating activities of enterprises. Having savings is the core issue for a company to tide over difficulties. A profitable business must include three factors: 1. Can it generate cash? 2. Can we obtain a good return on assets? 3. Can it continue to grow?

In the process of business operation, there are four words that must not be touched. Once touched, death is not far away, that is: "short-term investment" and "long-term investment". These four words mean to use short-term financing to make long-term investments. The existing examples are the entrepreneurs in Jiangsu and Zhejiang who have recently fled one after another and used private loans to play with fire. They died miserably!

Marketing is actually about human thinking and innovation. Innovation is to create a new way of thinking. Marketing, like management, is a practice, not a science, nor a profession, although it contains scientific and professional elements.

Confucius said: "Those who are good at fighting seek power and do not blame others, so they can choose people and use the power to their advantage. Those who follow the power will fight against others." The so-called "power" refers to what happens around him All irreversible events, such as the environment and trends outside the enterprise; the unique profit model and unique competition model within the enterprise. In China, marketing must rely on the six trends of politics, economy, culture, society, science and technology, and emergencies to operate. Because in our great People's Republic of China, policies are also productive forces, and the Communist Party controls 60% of social resources. Therefore, we must listen to the Communist Party and follow the market. The reason is that the market listens to the party. This is absolutely the truth!

Enterprise competition mainly focuses on four aspects of competition, namely cost advantage; product advantage; brand advantage and channel advantage. If an enterprise has any of the above four advantages, it must develop the other three advantages. Never sleep on one advantage!

Cost advantage means that a company can produce the same product at a lower cost than its competitors; product advantage means that there are no identical substitutes for the company's products, making the company a relative monopoly. Sell ??products at a higher price without losing customers; brand advantage is that customers are willing to pay a higher price for products produced by a company than products of the same quality and performance produced by competitors; channel advantage is that the company has controllable sales channels .

E. Help write an article on "Business Marketing Concepts and Practices" learning experience

1. Professional nature and characteristics

This major is a higher vocational major and adheres to The talent training concept of "facing modernization, facing the world, and facing the future" rationally sets up a curriculum system that integrates information survey, market planning, marketing, international trade, and network computer technology. It mainly cultivates people who can adapt to the requirements of the information age and can engage in marketing and Application-oriented talents who plan daily business processing work.

2. Training objectives and specifications

Training objectives:

Through three years of teaching activities and social practice activities, students will systematically learn and master marketing and Basic knowledge, basic methods and means of planning major, possess certain language expression ability, social communication ability, professional knowledge and basic skills in marketing and planning, have modern marketing concepts, be familiar with the legal rules of modern market economy, and be able to carry out business after graduation Marketing and planning talents who handle the daily business of marketing and planning, develop all-round morally, intellectually, physically and aesthetically, and can adapt to the needs of modern economic and social development.

Training specifications:

1. Quality structure

① Political quality: Love the motherland, love socialism, support the leadership of the Communist Party of China, adhere to the principle of * **Theory is a guide. Love marketing work, have a high sense of responsibility, noble qualities of serving the people wholeheartedly, and good professional ethics of contributing to society and serving others.

②Cultural quality: Have a college education foundation, have strong written and oral expression skills, be familiar with legal knowledge related to social and economic development and individual citizens, have solid computer knowledge, and have English that reaches college English level Grade B or above.

③Professional qualities: Systematically master the basic knowledge, basic methods and basic skills of this major, and be able to engage in daily business processing of marketing and planning.

2. Knowledge structure

① Master the basic knowledge of culture and science necessary for marketing and planning majors.

②. Master the psychological knowledge necessary to engage in marketing and planning.

③. Master the professional knowledge of marketing and planning.

④. Master the basic knowledge of computers and networks.

⑤. Master the basic knowledge of oral expression and Mandarin.

3. Ability structure

①. Have written and oral language expression ability.

②. Have logical thinking and innovative abilities.

③. Have computer application capabilities.

④. Have certain foreign language proficiency, reading ability and oral expression ability.

⑤. Have the ability to handle and coordinate various interpersonal relationships.

⑥. Have marketing and planning management capabilities.

3. Main professional courses

1. Marketing 2, Marketing Planning 3, Marketing Psychology 4, Advertising Planning 5, E-commerce 6, Internet Marketing and Management 7, Business Negotiation and sales skills 8, market research and forecasting 9, public relations and etiquette 10, accounting basics 11, business management 12, logistics management 13, pricing 14, economic law

4. Main occupations Skills training

1. Public relations and etiquette training 2. Accounting simulation experiment 3. Marketing training 4. Market survey and forecast 5. Financial application writing training 7. E-commerce simulation training 8 , Advertising planning practical training 9, Internet marketing practice 10, Advertising computer production 11, Special training for marketers (qualification certificate)

5. Employment direction and market prospects

Students will be competent after graduation Position

1. Corporate marketing salesperson

2. Corporate marketing planner

3. Marketing business manager

4. Planning Business Manager

Market prospects: Marketing talents are a popular occupation that ranks at the top of my country's annual employment rankings. Over the years, with the development and improvement of my country's market economic system, the demand for marketing talents has become more and more important. Although there are many people engaged in marketing now, what is in short supply are compound practical talents with professional knowledge and professional skills in marketing and planning.

Nanning Vocational and Technical College is the only institution of higher learning in Guangxi that entered the ranks of the first batch of national model vocational and technical colleges. It is the only institution of higher learning in Guangxi that has won the "National Quality Course" for four consecutive years. It is the only higher education institution in Guangxi that has obtained both "National Quality Major" and "National Quality Course". It is the higher vocational and technical college with the largest area, the most branches and the most comprehensive disciplines in Guangxi. It is the first university in Guangxi to obtain foreign loans, national and local awards. Invest in the construction of the largest colleges and universities.

The school's "Marketing and Planning" major is a national demonstration project construction major. The "Planning Creativity" course has been awarded the college's quality course, and has been recommended as the Guangxi Autonomous Region's quality course and the national quality course. Currently, students in this major The number of students is 280, and the first-time employment rate of each class of graduates is as high as over 98%.

F. Feelings after learning marketing

Marketing is also called marketing, marketing or merchandising. "Marketing" for short; refers to the process in which individuals or groups obtain what they need by trading the products or values ??they create, achieving a win-win or multi-win process. It contains two meanings, one is verb understanding, which refers to the specific activities or behaviors of an enterprise, which is called marketing or market operation; the other is noun understanding, which refers to the discipline that studies the marketing activities or behaviors of enterprises. Call it marketing, merchandising, marketing, etc.

The evolution and development of marketing concepts can be summarized into six types, namely production concept, product concept, sales concept, marketing concept, customer concept and social marketing concept.

Learning marketing first is a requirement in the era of knowledge economy and a necessity to meet the challenges of the new century and adapt to environmental changes.

Secondly, marketing guides the development and operation of new products through the innovation of marketing strategies and tactics, reduces market risks, promotes the transformation of new scientific and technological achievements into productivity, and gives full play to the role of science and technology as the primary productive force in economic growth. .

Third, the development of marketing has opened up a larger market space in expanding domestic demand and entering the international market, as well as attracting foreign investment, solving the contradiction between supply and demand and problems in finance and technology during economic growth.

Fourth, marketing paves the way for the development of the tertiary industry. The development of professional marketing research and consulting institutions, the enrichment of corporate marketing institutions, and the development of marketing support systems provide a large number of employment opportunities, create value directly and indirectly, and promote the growth and development of the tertiary industry.

Fifth, marketing emphasizes the systematic coordination of operations and the environment, advocates environmental protection, and green marketing, which plays an important role in the sustainable development of the economy.

In the above aspects, marketing has made and is making its own contribution. In the face of new situations and problems, further research on marketing plays an important role in further promoting the healthy growth of our country's economy.

If it helps you, I hope you will accept the answer, thank you.

G. Asking for a learning experience from the market research course

Marketing learning experience

Marketing refers to providing customer satisfaction while making a profit.

The dual goals of marketing are to attract new customers by promising superior value and to retain existing customers by providing customer satisfaction.

(What is interpersonal communication? To put it simply, interpersonal communication means increasing his interests for the superiors and not harming his interests for the subordinates. This is true for interpersonal communication, this is true for management, and even more so for marketing. Because no one Be stupid enough to refuse people or things that bring you benefits and benefits. In the most popular terms, marketing is to continuously increase the benefits of customers and improve their satisfaction within the scope of profitability)

Details. Understanding your customers' needs, wants and needs is an important step in planning your marketing strategy.

Many sellers pay too much attention to the products they offer and ignore the benefits generated by these products. This is quite wrong. They see themselves as selling a product rather than providing a solution to a need. Drill bit manufacturers may think that customers want drill bits, but what customers really want is holes to drill. They don’t understand that a product is just a tool to solve a consumer problem. These sellers get into trouble when a new product comes along that better meets customer needs or is cheaper.

Customer value refers to the difference between the value a customer obtains from owning and using a product and the cost paid to obtain the product.

(Before you engage in any activities or ask others to cooperate with your work, consider a question first. What value can others gain from participating in the activities you organize or cooperate with your work, what benefits do they get, and what kind of benefits do they get? What you have to pay to participate in the activities you organize or cooperate with your work, such as time, energy, money or other things, and all you have to do is to provide and explore the activities and work you organize as much as possible. The potential value and benefits to ensure that the benefits they get from these activities or tasks are greater than the costs they pay for these tasks

Customer satisfaction. A comparison of a product's perceived performance and its expected value (If the product's performance is lower than the customer's expectations, the buyer will not be satisfied. If the product's performance meets expectations, the buyer will be dissatisfied. They will be satisfied. Buyers will be pleasantly surprised when performance exceeds expectations. Therefore, smart companies try to please customers by first promising performance and then delivering more than what customers expect. Marketers must carefully set the right expectations based on past shopping experiences, opinions of friends, and company and competitor messages. If expectations are set too low, they may not satisfy those who buy the product. But they fail to attract enough buyers. If expectations are set too high, buyers will be disappointed)

Although customer-focused companies seek higher customer satisfaction than their competitors. It does not mean maximizing customer satisfaction. A business can always increase customer satisfaction by lowering prices and increasing services, but this will result in lower profit margins. Therefore, the purpose of marketing is to create customers profitably. Value. Marketers must continue to create more customer value and satisfaction, but they cannot "break the bank"