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Be sure to read before buying a house! 10 common tricks used by developers to sell properties

In the process of buying a house, developers often use some false information to attract consumers to purchase in order to promote sales. Consumers who are already eager to buy a house are temporarily distracted by the various sugar-coated bullets from developers. Buying impulsively after rational consideration will cause difficulty in safeguarding your rights afterwards. Were you fooled when buying a house?

Ten common traps for developers selling houses

1. Tempting “price traps”

The level of house prices has always been the most sensitive thing for home buyers. Topic: commercial housing advertisements often have an attractive starting price, such as the lowest price starting from ×× yuan/square meter. In fact, houses at this price do not exist at all. They are just created by developers in order to attract people's attention and attract people to buy. It's just a promotional tool.

2. The touching "zero down payment" purchase of a house

"Zero down payment, low down payment" has returned to the scene, and a wave of "low down payment" and "zero down payment" has emerged in the sluggish real estate market. . Since the actual "zero down payment" is obtained by the developer or intermediary through advance payment, or by virtually raising the house price, and usually obtaining the down payment from a bank loan, there are also many contracts signed between the developer and the home buyer. Legal disputes and legal risks.

3. Pleasing “model house”

The function of a model house is to allow home buyers to experience the layout, furnishings, space, atmosphere, etc. of the house immersively. The model house is the final decision It is one of the important factors for buyers to buy or not. Therefore, open commercial houses often invest huge sums of money to renovate model houses, and some even make the area of ??the model houses larger. However, after receiving the house, buyers often find that there is actually no model house. That's not the case.

4. "Finely decorated houses" that have shrunk severely

Due to the huge market prospects of finely decorated houses, time-saving and labor-saving finely decorated houses have become the first choice of many home buyers. Many real estate companies They have moved to the hardcover market. However, in fact, there are frequent problems with finely decorated rooms. Some developers use various reasons as an excuse to adjust the brand or model of decoration building materials after actual delivery, turning the fine decoration into inferior decoration and the fine decoration into "amazing decoration".

5. Environmental greening trap

“Greening rate” is a word that is mentioned very frequently in real estate advertisements. Behind the greening rate, there are often suffixes as low as 30%, as high as 60%, and some developers even put a figure of 100% greening rate, making it easy for people to imagine from this simple number that the entire community is full of green.

If the content of descriptions and promises in commercial housing sales advertisements and promotional materials is specific, such as "the greening rate of the community reaches 60%", this description and promise should be regarded as even if it is not included in the commercial housing sales contract. If the developer violates the instructions or promises contained in the contract, he shall be liable for breach of contract.

6. Location and Distance Traps

“Only 20 minutes from the city center”, “Only 10 minutes from the subway station”, “Only 5 minutes from a commercial center”...give potential Home buyers create a sense of proximity, and such slogans often appear in developers' real estate advertisements. However, the distance in the advertisement does not represent the actual distance. When home buyers move in, they often find that the developer advertises that it is only 10 minutes or even takes more than half an hour to reach a certain location.

7. Traps of supporting facilities

For the convenience and comfort of life, when buying a house, buyers sometimes consider whether there is a hospital around the house or whether there is a public swimming pool in the community. , whether there is a large supermarket or shopping mall next to the community is an important condition for buying a house. Developers usually seize on the consumer psychology of home buyers who value the geographical location advantages of houses and supporting software services, and exaggerate or make false propaganda in real estate advertisements. Far from it.

8. Buy a house and go to a prestigious school

The advantages of education and real estate have always been a magic weapon used by developers to attract home buyers, but some developers use this as an advertising gimmick, "Buy a house There's something fishy behind the slogan "You'll get into a prestigious school soon." For example, the first, second and third phases of some real estate projects are very different from each other, but they are not clearly mentioned when advertising. Some home buyers did not fully understand this and were induced by sales consultants to buy the second and third phases of the property, but as a result they lost the opportunity to attend their favorite school. Another example is that the educational real estate promised by some real estate developers has a time limit.

9. Complimentary area for buying a house

Although there are already explicit provisions that strictly limit the area and proportion of the complimentary space, considering the number of projects under construction and flowing into the market after regulatory approval, Despite the time difference, gifted space is still visible in today’s real estate market. Since home buyers don't know much about the gift area, some developers will count the shared area, public green space, balcony, basement, bay window and even pipe well as the gift area.

10. Hungry marketing, creating the illusion of a shortage of hot-selling properties

“There are not many houses this time, so buy early”, “The market will definitely go up next time it opens”, “Quickly It’s almost full, hurry up (pay money) and get a number.” The salesperson cleverly used the developer’s marketing methods to further stimulate the buyers’ impulse to buy a house. Developers put out a small number of houses to promote, artificially causing the market to be in short supply, housing tightness, and rising housing prices. Coupled with the help of some media's "soft articles", home buyers are then lured to spend.

Six major things home buyers need to know when buying a house

Home buyers should look at the advertising content rationally and do not just listen to the developer’s words. They should pay attention to the following points:

1. Don’t trust the developers’ advertising. It is necessary to rationally examine the advertising content and write the advertisement into the house purchase contract.

2. Collect and verify information about the house being purchased. If you are determined to purchase, go to the planning department, housing management department and construction department to make information inquiries.

3. Move your legs to verify in person. Check the actual location of the property and pay more attention to whether the location of the property and surrounding supporting facilities are consistent with those described in the brochure. You can also consult and verify the planning with the local planning department, and ask that the expected standard facilities be written into the contract.

4. Try to reach a written agreement. When consumers purchase "finely decorated houses", "educational real estate", or have requirements for supporting facilities in the community, it is best to include them in the contract so that they can better protect their rights and interests in the event of disputes.

5. Pay attention to the collection of evidence. Home buyers should properly keep brochures, advertising brochures, photos of model houses, community planning drawings or other promotional materials distributed by developers.

6. Pay attention to the exemption clause in the contract. Generally, there are words in the agreement such as "the final delivery shall be subject to government planning or finalized schematic diagrams." Home buyers need to be cautious when signing.

(The above answer was published on 2016-11-22, please refer to the actual current relevant home purchase policies)

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