Corporate vision: Serving small and micro enterprises in an all-round way has become the core values of Guangdong excellent microfinance companies: four values: learning, honesty, reflection, gratitude and service: first, business philosophy: professionalism, efficiency, service and innovation; Second, management philosophy: pay attention to every detail of management and pursue continuous improvement; Third, service concept: improve customer satisfaction and create customer loyalty; Fourth, development concept: coordinate the development speed and quality of enterprises, and keep the company and employees growing synchronously. Business tenet: "National peace of mind, shareholders' peace of mind and customers' care" The company will strictly abide by policies and regulations and strictly control risks; Resolutely safeguard the interests of shareholders and ensure the healthy development of enterprises; Firmly serve customers and make them feel warm with service.