Some friends and consumers will ask a question, why didn't you see such a good product as Karei sanitary napkin in the supermarket? Why doesn't Fudi Company directly enter the supermarket for sale? Personally, I think there are several reasons: First, the market economy in China has just started, and some enterprises and producers have weak legal and moral concepts. Even some enterprises and producers use the production of fake and shoddy products as a means of profit. As long as there are good products and a little fame in the market, fake and shoddy products will follow. In this way, it will seriously damage the interests of enterprises and consumers. The vast majority of consumers do not have the ability and technical means to distinguish between true and false products. Therefore, if Leica sanitary napkins are sold in supermarkets, they will also be fake and shoddy products. Because this product is different from other products on the market, it is a big problem related to women's health. It is not a general sanitary towel with only protection function, but a sanitary towel with health care function. If consumers buy fake and shoddy products, it will not only have a bad influence on enterprises, but also do great harm to consumers; Not only can it not give scientific and technological care to female compatriots, but it may also do more harm to counterfeit and shoddy products. Therefore, Karei products are sold directly from enterprises to consumers, which ensures that consumers can buy real Karei sanitary napkins. Secondly, as we all know, when selling products in supermarkets, the operators of supermarkets have to charge higher entrance fees from the manufacturers or suppliers of products. The entrance fees of a supermarket range from thousands to tens of thousands. Supermarkets all over the country add up to a huge sum of money, and the occupation of these funds by supermarkets will inevitably increase the burden and cost of enterprises, and the increase of these costs will inevitably be borne by consumers. This also increases the cost for consumers to buy products. However, products that do not enter the supermarket are sold directly from enterprises to consumers, which reduces the cost of intermediate links, thus reducing the cost of products and benefiting consumers more. Third, supermarket products must need a lot of advertising support to sell well, and huge advertising expenses also enter the cost of products, and may not have good results. And the cost of huge advertising is also paid by consumers. Every time consumers buy a product, part of its price is advertising expenses. The beneficiaries of advertisements are not consumers, but advertisers and celebrities. The real advertisement is the word-of-mouth of consumers. Kaleyi sanitary napkins do not do a lot of advertising, but pay advertising fees directly to consumers, which not only reduces the product cost but also really benefits consumers. Fourth, whether the products can be settled and remitted in time when they enter the supermarket is sometimes not up to the enterprise. If the supermarket operator defaults on the payment of the enterprise, it will definitely affect the capital turnover of the enterprise, increase the loan interest expenditure of the enterprise and seriously affect the normal production and operation of the enterprise; In addition, some supermarkets take various projects to ask for funds from enterprises and suppliers, which increases the product cost of enterprises and increases the product price of consumers. Kalei sanitary napkins are sold directly to consumers without entering supermarkets, which not only ensures the recovery of enterprise payment, but also reduces the expenditure of enterprise loan interest, reduces the production cost and allows consumers to buy genuine goods. Fifth, the entry of Carrey products into supermarkets will inevitably increase logistics costs, management costs and marketing costs. The increase of these costs will also increase the actual cost of products, in fact, it will increase the sales price of products and increase the economic burden of consumers. Sixth, Carrey negative ion sanitary napkins have unique health care functions. Its performance is completely different from the brand sanitary napkins on the market, so consumers can't understand the characteristics and efficacy of the products on the surface. In addition, on the surface, there are differences in prices, and the psychology of mass consumption will be compared from the surface price, which makes consumers unable to make correct decisions. Affect the progress of consumers' care and love for their physical and mental health; However, Kaleyi sanitary napkins make use of consumers' word of mouth and face-to-face comparison and understanding of products, so that consumers can truly understand the unique functions, efficacy and excellent cost performance of Kaleyi negative ion sanitary napkins, so that consumers can completely relieve their anxiety about product prices and truly and correctly choose products that are beneficial to physical and mental health. Instead of losing the opportunity to care about your health, it is better to take advantage of it one day earlier, be healthy one day earlier, be beautiful one day earlier, be happy one day earlier and be happy one day earlier. Seventh, from the consumer's point of view, it is impossible for consumers to get real benefits and benefits when buying in supermarkets, and the benefits are obtained by advertisers, middlemen, logistics providers and supermarket operators. The marketing model adopted by Kaleyi sanitary napkins not only allows consumers to enjoy the preferential price of 30% discount for members, but also allows consumers to enjoy shopping discounts when purchasing other products of Foday Company, and also allows consumers to enjoy the benefits of distributors while sharing products with friends, becoming the income of their second job and establishing their own wealth channels. Eight: With the continuous development of society, enterprises adopt more and more marketing channels and methods. In the past, people could only shop from department stores and supply and marketing cooperatives. With the continuous development of economy, individual stores, specialty stores, small supermarkets and large supermarkets coexist in the market, which promotes the development of social economy. Store-free marketing is also part of social economy. Moreover, with the continuous development of science and technology and the smooth development of traffic, television, radio, newspapers, telecommunications and the Internet have developed rapidly. New ways of shopping are constantly developing, and many sales methods that we have never seen, heard or seen before emerge one after another.