Power of borrowing bank: repayment of principal and interest, original power. At the beginning of his business, Huang Guangyu borrowed 30,000 yuan from the bank to start a business, which was the foundation of his career. Although this 30,000 yuan needs to pay interest to the bank, the first money helped him solve the urgent need and raised the sail of his career. This is the so-called "borrowing chickens to lay eggs". By 1993, the chain development trend of Huang Guangyu was initially formed. At this time, the "Golden Rooster" with a bank loan of 30,000 yuan has laid several golden eggs for Huang Guangyu, and the number of his small shops has reached seven or eight.
Second, borrow media power: the power to spend money to make money and get rich. At a time when domestic products are still in short supply, Huang Guangyu has begun to know how to use the power of the media. In order to promote the sales of products, Huang Guangyu sewed a quotation advertisement in Beijing Evening News, which was unique among Beijing merchants at that time. Later, many merchants began to imitate Gome, and the sewing advertisement of Beijing Evening News became lively. At that time, merchants generally pushed up prices through buying and selling in order to make huge profits in a short time. However, Huang Guangyu adopted a completely different sales strategy when operating Gome, selling goods to consumers at the lowest market price, and insisting on small profits but quick turnover in retail, which later became the foundation of Gome's cause.
Third, borrow the strength of manufacturers: you don't have to pay interest when you use money, which is the driving force for development. Gome, which has grown bigger, is no longer satisfied with borrowing money from banks that need to pay interest. Is there any way to borrow money at no cost? Huang Guangyu thought of "borrowing money" from manufacturers. Home appliance hypermarkets are famous for bullying manufacturers, but Huang Guangyu's means of "borrowing money" is still the most powerful among home appliance hypermarkets. According to statistics, Gome obtains 2.033 billion working capital from upstream manufacturers every year. Gome uses other people's funds to expand itself and achieve rolling development. From then on, I no longer favor bank funds.
4. Borrowing the power of shareholders: the money that does not repay the principal and interest, the expansion of wealth. Where can I borrow money and not pay it back? Then there is only the capital market. Huang Guangyu's deal with China Pengrun made him the richest man in China overnight. In June 2004, China Pengrun, a listed company with a market value of only 200 million yuan, spent 8.8 billion yuan to acquire 65% equity of Gome, which is wholly owned by Huang Guangyu. Before the acquisition, Hurun believed that Huang Guangyu's total wealth was only 4.6 billion. In this transaction, Huang Guangyu only took out 65% shares in 22 cities of Gome, with a price-earnings ratio of 48 times. Huang Guangyu "got" 8.8 billion yuan overnight.
After Gome "Curve" went public, stimulated by good news, Huang Guangyu partially cashed in two placements within four months, and sold it in the market at HK$ 3.98 per share after three price reductions, successfully cashing in nearly HK$ 1 194 billion for Huang Guangyu. From June, 5438 to February, 2004, Gome placed 220 million shares for the second time at HK$ 625 each, and Huang Guangyu cashed in HK$ 65.438+37.5 million again. In just a few months, HK$ 2.569 billion was put into Huang Guangyu's pocket, and Huang Guangyu's own shareholding in Gome dropped from 74.9% to 65.5%. Money has been flowing into his pocket, and Huang Guangyu has tasted the sweetness of borrowing money from investors.
Fifth, borrow wisdom: spend a dollar to earn ten dollars, which is the source of wealth. Huang Guangyu, who has completed primitive accumulation of capital, what strength will he borrow next? Huang Guangyu's answer makes you feel refreshed. He said that the most precious wealth in the 2 1 century is intelligent talents. What we need is wisdom, which is the source of wealth. He also said that Gome's future CEO candidates will be searched on a global scale, and there will be no geographical and nationality restrictions, just as Gome has no restrictions on opening stores!
Every time he borrows money, Huang Guangyu goes one step further from the throne of the richest man in China, and the global talent strategy may be the beginning for Huang Guangyu to climb the throne of the richest man in the world.