First, to understand the target population, we must first lock in the target population of the brand. Compared with such target users, the selected area will be selected in the core area of the city. One is to ensure that all high-income and high-standard objects are covered, and the other is that there are concentrated office buildings in these areas, which are easy to cause a sensation. Second, we should consider the execution time and find someone to attack in the most free time. It's best to hand out leaflets during lunch break, because many office workers will go out for a walk and have more time, or they will look at the discounted things carefully. Third, the promotion highlights should be clear. If you want to get a gift, you must finish the task first. At present, the most popular way is to scan the code to pay attention to the official account of WeChat, or scan the code to download the APP and register. Careful analysis and preparation, data analysis, finding suitable promotion areas and target users, and peer-to-peer push can maximize the effect of push.