However, this is neither the first nor the last time.
Starting from 20 18, this official price reduction of 65438+ 10/3 this year is Tesla's fifth price adjustment in China.
Interestingly, Tesla's last sensational price cut was in March last year 1. Same numbers, same price cuts, same concerns. Seven months ago, due to the big drop, some car owners said that they lost 200,000 in seven days; This time, because of the price difference, Tesla has the most entry-level models.
The price reduction is mainly aimed at the standard endurance upgraded models manufactured by China factory? 3. The starting price (including the basic version of the assisted driving function) is lowered: from the original 355,800 yuan to 323,800 yuan, and the price reduction rate is about 9%. Counting the subsidy of 24,750 yuan for new energy vehicles, domestic models? The actual selling price of 3 has dropped to 299050.
Don't look at the difference of tens of thousands of yuan. Pricing such an industry benchmark new energy product below 300,000 is enough to cause a "small earthquake" in the industry. Although the model? 3 is only the cheapest model of Tesla, but it takes good care of those consumers who are in urgent need of travel, avoids the restriction of lottery, and takes into account the brand and face.
The actual expenditure has increased?
After the official announcement, domestic models? 3 immediately cancel the free service of installing household charging piles. If the owner wants to install them, he must pay an extra fee. Bought a domestic model? 3% car owners want to use the car more conveniently and avoid the trouble of looking for charging piles everywhere. There should be very few car owners who do not install charging piles. Therefore, an additional 8,000 yuan of rigid expenditure is required. The actual car purchase price exceeds 300,000.
However, it doesn't stop there. Buying Tesla car paint requires extra money, and old car owners know it. Domestic models? 3 is no exception.
Except that the black car paint was changed from 9500 yuan to free, other car paints such as pearl white, luminous silver, deep blue and China red car paint, which had been as high as 18900 yuan before, were uniformly adjusted to 8000 yuan. Now many young people are very concerned about the wheel hub. It is estimated that few people regard it as a standard. If you want to change it to a better-looking 19 inch sports wheel hub, you need to increase the price by 6000 yuan.
In this way, as a middle-class consumer, do you want to get a domestic model with satisfactory appearance and convenient use? 3. Another 22,000 yuan.
Originally, the fare increase could have ended here, but there are still some "senior" car owners who want to experience Tesla's iconic configuration: Autopilot automatic assisted driving. Familiar car owners call it Tesla's soul configuration. This is not only the benchmark role of Tesla's fame, but also an important embodiment of Tesla's complete product strength. Unfortunately, the current domestic model? 3 The whole system can only be selected. If you want to experience Tesla's unique automatic assisted driving function, you need to pay an additional 56,000 yuan.
That's it. Buy domestic models? A model with a standard cruising range of 445 kilometers should cost at least 377,050 yuan.
Future price cuts can still be expected.
In order to clear inventory or seize market share, traditional car companies often take the means of price reduction. As a new energy automobile company, Tesla is no exception after entering China.
With the commissioning of Shanghai Super Factory, what will the domestic models be like in the future? It will only become more and more "China". According to related reports, with the substantial increase in production capacity of China factory, in July this year, Model? The localization rate of 3% body parts will be increased from the current 30% to 80%, and it is expected to reach 100% localization before the end of the year.
The complete localization of the supply chain also means that a model is produced in China? The cost of 3 will be lower. A recent research report on Tesla by Industrial Securities also confirmed this point. The report shows: At present, domestic models? The production cost is 20%-28% lower than that of the imported version. If you want to pursue the gross profit margin similar to the imported version, it is expected that the domestic models will be made. 3. There is still room for price reduction of 27%-34%, which is reflected in the fact that the actual decline of terminal prices should be between 85,000-6.5438+008,000 yuan.
Some insiders pointed out that what will the domestic models be like in the future due to the sales strategy and market conditions of car companies? 3 Is there any discount? I'm not sure whether the official will lower the price again. As a consumer, whether to "buy early and benefit early" or "sell at current price" or wait for price reduction, "you can't buy a loss and you can't be fooled" depends on your own budget and actual car demand.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.