Analysis of Ali Small Loan Model

Ali finance is in full swing. This year, Ali's credit business was opened to ordinary members in Jiangsu and Zhejiang provinces, achieving a one-day interest income of 6,543,800 yuan, which triggered a banking tremor.

On the largest e-commerce platform with an annual transaction volume of over one trillion yuan in China, the unsecured, unsecured and pure credit small loan model keeps refreshing the speed of capital flow. The core of Ali Financial Public Lending is Ali Big Data.

Ali Finance was born on 20 10. "If the bank does not change Ali, Ali will change the bank." Ma Yun's cry broke the sneer and supercilious look of that year, and now continues to cause earthquakes in the financial system.

Ali Finance mainly makes small business loans, which bear interest on a daily basis, and are repaid with the loan, without guarantee or mortgage. The flowing funds continue to "quench thirst" for small and micro e-commerce business owners.

On 20 10 and 20 1 1, Ali Finance set up companies in Zhejiang and Chongqing respectively to provide order loans and credit loans to businesses on Alibaba's B2B business, Taobao and Tmall.

The order loan is based on the amount of the physical transaction order that has been delivered by the seller's shop but not confirmed by the buyer. The system gives a credit line and automatically repays when it expires, which is actually an order. The expected annualized interest rate on the order loan date is about 18% of the cumulative expected annualized interest rate. Taobao and Tmall order a maximum loan of 6,543,800 yuan with a term of 30 days.

If the credit loan is unsecured, the credit line will be approved after comprehensive evaluation of the applicant's credit status, credit risk and credit demand, and the range of the credit line is 50,000 yuan-1 10,000 yuan. The expected annualized interest rate of the credit loan is about 265,438+0% of the accumulated expected annualized interest rate. The maximum amount of credit loan is 6,543,800 yuan, and the loan period is 6 months.

Ali credit loans are divided into "revolving loans" and "fixed loans". "Revolving loan" means that the loan amount is used as a reserve fund, which is repaid with the loan without interest. Fixed loan refers to a one-time payment of the loan amount after obtaining the loan.

On the whole, Ali Finance's small loan business is mostly loans from Taobao and Tmall platforms.

By the end of June, 20 12, Ali had invested a total of1300 million yuan in loans in the first half of the year, and since 20 10, it has invested a total of 28 billion yuan to provide financing services for more than130,000 small and micro enterprises and individual entrepreneurs.

Compared with the small loan business of state-owned banks, the investment of 65.438+0.3 billion is not large, but it is composed of 6.5438+0.7 million loans, and the average daily loan is nearly 6.5438+0.0 million in a period of time.

"For most banks and small loan companies, the cost of data review, business management and risk control of small and micro enterprises is similar to that of large enterprises, but the expected annualized expected income is too small, which makes it difficult for small and micro enterprises to lend."

Zhang Jun, CEO of Paipai Loan, told 2 1 Century.

The biggest development limitation of Ali Small Loan Company lies in funds. Lu, a senior commentator on the Internet, told 2 1 reporter that there are two sources of lending funds, one is the registered capital of shareholders, and the other is a bank loan. No more than 50% of the registered capital can be used for lending. The registered capital of two Ali small loan companies in Zhejiang and Chongqing is 654.38+0.6 billion yuan, which means that the maximum loan fund is 2.4 billion yuan.

Ali financial trick: data platform

Only five years after entering the financial industry, Ali Finance has a database and liquidity unmatched by the bank credit information system.

Take Taobao's order loan as an example. Wang Le (a pseudonym), a seller who opened a Taobao women's shoe store in Shanghai, told 2 1 Century. com. Because it takes one to two weeks for the funds on Alipay to arrive in the account, she often turns around through order loans, and each amount is basically maintained at 8000 to 10000. It is very convenient to complete the loan in a few seconds after applying.

"Ali used big data and information flow to realize financial credit approval, which greatly improved the loan efficiency compared with banks." Alina Zhang, an analyst at Analysys International, said.

Database is the core asset of Ali Finance.

Through a series of platforms such as Alibaba, Taobao, Tmall and Alipay. Ali Finance conducts quantitative analysis on sellers, and the collected information includes platform authentication and registration information, historical transaction records, customer interaction behavior, customs import and export information, etc. , plus the seller's own sales data, bank flow, water and electricity payment and even marriage certificate. At the same time, Ali Finance also introduced a psychological test system to judge the personality characteristics of business owners, and mainly measured the degree of concealment and lying of small business owners through models. After all the information is summarized, the numerical value is input into the network behavior scoring model for credit rating.

Due to the large loan amount of Alibaba B2B business, Ali Finance entrusted a third party to conduct offline field investigation.

After the loan is issued, its cash flow can be monitored through Alipay and other channels. If there is any use of funds inconsistent with the purpose of borrowing, it is immediately estimated that Ali Small Loan will issue an average loan of 7,600 yuan. Due to big data and platform testing, the loan period is less than half a year, the amount is less than one million, and the non-performing rate of Ali small loans is controlled within 1%.

Ali's risk control model was born in 2002.

At that time, Alibaba was in the early stage of entrepreneurship. After Chengxin Tong, he will go to the enterprise to establish a credit file in Alibaba, which buyers can browse during the transaction. Since then, Alibaba has established a scoring system based on integrity files, namely "integrity index", which consists of AV certification, certificate and honor, member evaluation and experience value.

In 2007-20 10, Alibaba cooperated with CCB and ICBC to provide network joint guarantee loans for member enterprises. Without mortgage, three or more enterprises form a consortium to apply for a loan from the bank, and the enterprises share the risks. Alibaba will submit the credit records of members who apply to the bank, and the bank will finally decide whether to issue loans.

During this period, Alibaba established a credit evaluation system and credit database, as well as a control mechanism to deal with loan risks, and used the platform to control customers' risks and publish bad credit records.

The cooperation of 20 10 came to an abrupt end due to the great difference in credit concepts between the two parties. In June of the same year, Alibaba adjusted its direction and jointly promoted the establishment of Zhejiang Alibaba Company with shareholders such as Fosun, Wanxiang and Yintai, and obtained the first company business license in the field of e-commerce in China.

The core of Ali's financial bulk lending is whether the transaction data can support the financial model and whether the financial model can definitely reduce the default rate to a certain probability. This requires not only long-term precipitation, but also a relatively stable market environment and continuous prevention of systemic risks.

Conditions for applying for Ali Small Loan

1) Alibaba TrustPass member or China supplier member whose member registration time exceeds 6 months (if changing from ordinary member to paid member, counting from the time of registration as ordinary member);

2) industrial and commercial registration, a member enterprise, registered in Hangzhou (registered in Hangzhou for individual children);

3) The applicant is a China citizen (excluding Hong Kong, Macao and Taiwan) with the age of 18-65, and is the legal representative of the enterprise (the individual version is the actual operator);

4) Personal Alipay account with real-name authentication.

The application materials of yidai

1. Corporate fund bank flow (downloadable from local online bank);

2. Personal Alipay account certified by the legal representative of the enterprise;

3. The bank debit card of the legal representative of the enterprise (it must be the debit card of the following 10 banks: China Merchants Bank, Industrial and Commercial Bank, China Construction Bank, Agricultural Bank, Bank of Communications, Guangdong Development Bank, Minsheng Bank, Industrial Bank, Shanghai Pudong Development Bank and Shenzhen Development Bank);

4. Power of attorney for credit report authorization inquiry.

Ali Small Loan Application Process

1. Application description. Download the application form on Ali website, fill it out and hand it in.

2. Submit the above information.

3. Video verification.

4. approval.

5. Loan repayment.

How to evaluate the information of Ali Small Loan?

Since then, Ali Credit has been well received by the industry. Many Taobao sellers who have met countless times in the bank have been able to apply for loans in Ali Small Loan in a very short time. This has a lot to do with Ali's credit evaluation system. So ... how does Ali Small Loan evaluate personal credit?

The credit evaluation of Ali Credit has little to do with the whole bank credit information system. Because any seller who needs to apply for Ali Small Loan needs to be a member of Ali Company for more than 2 years, during these two years, all the dynamics of this member are mastered in the information base of Ali Credit Company, and the credit, credit and real-name registration systems of Ali Finance are all automated.

Therefore, the personal information evaluation of Ali Credit is mainly based on the commodity transaction volume, authenticity, store activity, user satisfaction, inventory, cash flow and even the credit of merchants' stores in the past two years to evaluate the records of sellers in Ali system.

Who is suitable to apply for Ali Small Loan?

Ali Credit has been continuously concerned by the market since last year. But not everyone is suitable for applying for Ali Small Loan. So, which people are most suitable for applying in Ali Finance?

First of all, if you want to apply for Ali Small Loan, you need to meet the conditions stipulated by Ali Company:

1. used to be an honest correspondent of Alibaba or a supplier member in China, and also had a certain operating record.

2. If the applicant is the legal representative of the enterprise or the person in charge of individual industrial and commercial households, he should be at the age of 18-65 and be a resident of Chinese mainland;

3. industrial and commercial registration needs Jiangsu, Zhejiang and Shanghai and has been registered for 2 years. It will gradually open to other regions in the future.

After meeting the application conditions of Ali Credit, there are mainly the following types of people who are suitable for applying for Ali Credit:

1, small enterprises and individual industrial and commercial households with liquidity needs in the process of production and operation;

2. The applicant's total sales in the past year is not less than 6.5438+0.5 million yuan, with good benefits and good growth;

3. Applicants who have no bad records in Alibaba Group and external financial institutions are suitable for applying for Ali Credit.

How do Taobao sellers apply for Ali Small Loan?

As we all know, in order to help small and medium-sized sellers achieve the goal of rapid financing, Alibaba has now opened the Taobao order loan business nationwide, and this news can be seen on all major websites of Taobao shop opening tutorial. As long as your Taobao shop has enough bills, you can borrow more operating funds from your own shop.

So where should Taobao sellers who have just contacted Taobao loan apply for our Taobao loan?

First of all, let us know something about Taobao loan through some introductions. After Alibaba succeeded in Alipay Yu 'ebao, Taobao loan was launched again. The launch of this financial project will completely break the traditional banking financial trade and help small and medium-sized enterprises to realize their own micro-loans more quickly and conveniently.

Therefore, since it is a loan business run by Taobao, the object of its loan must be the vast number of Taobao sellers, and the only criterion for judging whether the lender is a Taobao seller is whether this person has an independent Taobao shop.

Because Taobao now provides many loans to the outside world, including market stores, Tmall stores and Taobao orders, these loans operate in almost the same way, but have different requirements for the objects and standards of loans.

Here we mainly talk about ordering loans from Taobao. The reason why we only talk about this loan scheme is because it is the easiest way for Taobao sellers.

Loan standard: the credit score of the store has reached a certain level or above, and within one month before the loan date, the number of orders operated by the store every day must be maintained at more than 30, and these orders must be true. If the transaction is fraudulent, the loan amount will be frozen.

Sellers who meet the above criteria can apply for the loan business of their own stores independently.

Here is how to operate the loan business independently:

First of all, on the homepage of Taobao Seller Center. Then find the function of "Taobao Loan" in the function menu on the left, and click Enter.

Next, you can see the homepage of Taobao loan. On this homepage, there will be detailed operation methods and loan standards. If you know the relevant information, you can make a preliminary application for our store loan according to the method mentioned on this page.

How to calculate the interest of Ali's small loan

Ali credit loan has been popular since the opening of loan service, and it is an effective platform to solve the financing loan difficulties of small and medium-sized enterprises. However, in any loan model, the most important thing is whether the calculation of loan interest is reasonable. So, how is the interest of Ali credit loan calculated?

Ali Credit Loan Fixed Loan:

After the contract is signed, the borrower will fully lend money, repay the principal according to the maturity date of the monthly interest-paying contract or the equivalent principal and interest, and charge a prepayment fee of 3% of the principal for prepayment, with a term of 12 months. The returned amount is transferred to the revolving loan. The loan of 65,438+000,000 yuan was settled in 65,438+0 years, and the paid interest was about 65,438+00,065,438+06 yuan (the annual expected annualized interest rate was 65,438+08%), which was equivalent to about 0.5 ‰ of the daily expected annualized interest rate. Fixed loan, low price, fixed monthly repayment, similar to bank mortgage; Conducive to the management of fund arrangement. Funds needed for the normal operation of the enterprise; Ali Credit Loan Revolving Loan:

The borrower can withdraw money at any time from the signing of the contract to 3 days before the expiration of the contract, repay the principal according to the expiration date of the monthly interest payment contract or the equal principal and interest, and can repay in advance at any time (no handling fee). The returned principal can be recycled, which is equivalent to about six ten thousandths of the expected annualized interest rate. The price of revolving loan is slightly higher, which can be repaid with the loan, and the amount can be recycled, similar to credit card; The withdrawal time and use period of funds can be arranged according to needs. It is suitable for the capital demand of temporary turnover of enterprises.

Fixed loan and revolving loan lines can be allocated by themselves according to needs within the comprehensive credit line.

For example, the comprehensive credit line is 200,000, and customers choose the ratio of fixed loans to revolving loans of 5: 5. Ali credit loan interest calculation. The fixed loan is 2065438+65438+200,000 yuan in 2002. After signing the contract on the same day, the fixed loan of 654.38 million yuan will be paid to the customer's account in 12 installments immediately, and the principal and interest will be repaid in each installment. In case of prepayment, the prepayment fee of 3% of the prepayment principal will be charged; The returned principal can be used again.

Ali credit loan interest calculation revolving loan part

Revolving loan of 65,438,000+yuan can be withdrawn at any time between February 20 12, 1 2, 12, and February 28, and repayment can be made in advance during this period; All withdrawals must be settled through 20 12 12 3 1

On February 3, 20 12,10,000 yuan was withdrawn, and on February 3, 20 12, the principal of10,000 yuan was fully returned and the interest was paid to 600 yuan; 1October 2, 20 12,15,000 yuan will be withdrawn again (the principal returned by the fixed loan can be withdrawn again), and June 2, 20 12, 12,65433. 1October 8th, 201165438,65438+ten thousand yuan was withdrawn again,1October 8th, 20118,65438+

/kloc-within the period of 0/2 months, the credit is 200,000 yuan, and the actual interest paid by the customer is only RMB.

Is it easy for Ali Finance to apply for "online business loan"?

Ali Finance's "online business loan" is an operating loan for member companies of Alibaba International Station. The highest is 6,543,800 yuan+0,000 yuan; 6 months, 12 months; The expected annualized interest rate is the lowest average matching principal and interest repayment. So, is it easy for Ali Finance to apply for "online business loan"? The following is an analysis of application conditions, materials and processes.

Application threshold

Ali Finance's "online business loan" is a commercial loan for member companies of Alibaba International Station. Its application threshold is low. The first is the requirement of business registration. The place of registration should be in the mainland, and the registration time should be 1 year. However, there are restrictions on the place of registration, and registered enterprises in Qinghai Province, Gansu Province, Hainan Province, Inner Mongolia Autonomous Region, Ningxia Autonomous Region, Xinjiang Uygur Autonomous Region and Autonomous Region shall not be approved.

In addition, there is a special condition that registered enterprises should be members of Alibaba International Station, including Export Connect, Global Insurance and Jinpincheng Enterprises. Finally, the requirements for the applicant himself. The applicant shall be the legal representative of the enterprise or the person in charge of individual industrial and commercial households, aged between 18-65, and a resident of Chinese mainland.

Application process

Ali Finance's "online business loan" application process is simple. Generally speaking, it only takes three steps.

First, the loan applicant contacts the account manager of Alibaba International Station to explain his loan needs, including the loan amount and loan time. Then, collect data. The materials to be collected include: power of attorney for credit inquiry, photos of the front and back of ID card, photos of marriage certificate (if married), bank statements for the last six months, electricity bills for the last three months (limited to manufacturers) and other supplementary materials.

To sum up, in addition to the basic information such as identity, credit and income, the more detailed the other information, the more favorable it is to obtain loans. The information is complete, and the contract will be signed after Ali Finance has passed the audit. Generally speaking, the loan can be obtained in about 3 working days after the information is received. Lending time is faster.

To sum up, Ali Finance's "online business loan" application threshold is low, the application process is fast, the application materials are simple, and the lending time is fast. Therefore, it is relatively easy to apply for Ali Finance's "online business loan".

How many conditions do you meet for Ali's application?

Ali is a pure credit loan product provided by Ali Finance for Alibaba members. What are Ali's application conditions? Here are some answers for those in need. See how many items you meet.

Ali application conditions

1, Alibaba TrustPass member or China supplier member whose member registration time is more than 6 months (if changing from ordinary member to paid member, counting from the time of registration as ordinary member);

2. The location of industrial and commercial registration, a member enterprise, is in Hangzhou (the registered place of individual children is in Hangzhou);

3. The applicant is a China citizen (excluding Hong Kong, Macao and Taiwan) with the age of 18-65, and is the legal representative of the enterprise (the individual version is the actual operator);

4. Personal Alipay account with real-name authentication.

If all the above Ali application conditions are met, you can start preparing the application materials.

Ali application materials

1, the bank flow of enterprise funds (downloadable from online banking).

2. Personal Alipay account certified by the legal representative of the enterprise.

3. The bank debit card of the legal representative of the enterprise (it must be the debit card of the following 10 banks: China Merchants Bank, Industrial and Commercial Bank, China Construction Bank, Agricultural Bank, Bank of Communications, China Guangfa Bank, Minsheng Bank, Industrial Bank, Shanghai Pudong Development Bank and Shenzhen Development Bank).

4. Power of attorney for credit report authorization inquiry.

Ali application process

Download and fill in the application form on Ali website, and then submit the above information for video verification, approval and repayment.

After Ali's application conditions are met, the application can be completed within 10 working days. This needs to be based on your cooperation, because it involves the approval process, and you need to provide the corresponding information. If information is provided in time, the speed will be faster; If it is not timely, the speed will naturally slow down accordingly.

If you use fast loan, you only need to take photos, upload relevant information and send it, without on-site investigation, and the loan will be released as soon as 3 hours after the information is complete.

Editor's Note: After Ali's application conditions are met, the approval process can be started.

Is Ali reliable? How to apply?

Is Ali Microfinance Reliable?

Ali is reliable and is a credit loan product launched by Ali Finance. Mainly for Alibaba member loans. Loans do not need to provide third-party guarantees or mortgages. You can get a loan on your own credit. The main clients are self-employed, small business owners and small workshops. The loan amount ranges from 1 0,000 to 1 0,000,000.

Ali application conditions:

1. You need to be a member of Alibaba TrustPass or a member of China suppliers, and it takes more than 6 months to register as a member. If you change from ordinary member to paid member, the time needs to be counted from the registration of ordinary member.

2. The registered address of member enterprises must be in Hangzhou, which means that member enterprises registered in other places cannot apply for Ali.

3. The loan applicant must be at least 18-65 years old, a citizen of China and the legal representative of the member enterprise.

4. There is an Alipay account with a real name, and Alipay has a good use record.

How does Ali apply?

1. Open the Alibaba website, download the application form from the website, fill it out and upload it to the platform;

2. Submit the information required for the loan.

(1), the bank flow of the loan enterprise.

(2) Alipay account number, real name and good use record of the legal representative of the loan enterprise.

(3) The bank card account number of the legal representative of the loan enterprise can only have one of the following debit cards: China Merchants Bank, Shenzhen Development Bank, Shanghai Pudong Development Bank, Industrial Bank, Minsheng Bank, Guangfa Bank, Bank of Communications, Agricultural Bank, China Construction Bank and Industrial and Commercial Bank.

Open the software and fill in the loan information according to the page prompts. There will be a platform customer service for telephone audit. On the loan homepage, you can choose 3, 6, 9, 12 loan installments. The longer the repayment time, the more interest, and the less the monthly repayment pressure. After confirmation, wait for the platform audit call.

3. Verify whether it is my loan through video.

The loan was approved, and the amount was approved.

5. Loan issuance: The borrower repays the loan in full and on time according to the requirements of the platform on a monthly basis.