Alipay (English: Alipay), a third-party payment platform in China, was launched on June 65438+1October 65438+August 2003. Originally a department of Taobao, a website of Alibaba Group, it officially operated independently on February 8, 2004. Now it is a subsidiary of Ant Financial, a subsidiary of Alibaba Group.
The background of Alipay's birth:
On May 2003 10, Taobao was established, and its main business was e-commerce among consumers. Taobao's initial trading methods include city trading and remote transaction remittance. In the traditional business thinking of China people, it is a matter of course to "pay with one hand and deliver with the other". However, in online transactions, this traditional trading mode has no precedent, and the growth of Taobao is also in trouble.
In order to solve the payment problem of C2C website, in June, 2003, 10, Taobao created the "Alipay service" technology platform. It is an identification service jointly launched by Zhejiang Alipay Network Technology Co., Ltd. and the public security department.
The launch of Alipay has solved the worries that buyers can't get the purchased goods or get inferior goods that are inconsistent with sellers' online statements. At the same time, it also solves the seller's worry that he can't get the money by delivering the goods first. Alipay has greatly promoted the success rate of e-commerce after introducing secured transactions.
Alipay adheres to the business philosophy of user value and serves users with a friendly and convenient interactive interface. Whether it is recharging, trading or withdrawing cash, a series of services provide convenient services while ensuring the security of transactions. And through various value-added services and technical solutions, we constantly provide convenience for users, and at the same time provide efficient, convenient and safe link access means for partners.
Extended data:
First, the development of Alipay:
In 2003, Taobao launched Alipay for the first time.
In 2004, Alipay separated from Taobao and gradually provided payment services to more partners. It has successively reached strategic cooperation with China Industrial and Commercial Bank, China Construction Bank, China Merchants Bank and China Agricultural Bank, and invested 37 million US dollars to establish an e-commerce software research and development center, with a view to building consumers' trust in Alipay.
In 2005, Alipay took the lead in playing the slogan "You dare to use it, I dare to pay" and launched the "full payment" system. In order to build consumers' trust in the whole industrial chain, Alipay launched the "Recommended Logistics Compensation System" on the basis of the "Total Compensation System".
During the Alipay transaction, the seller directly uses Alipay system to place an order in the transaction. If you choose the recommended logistics service mode, you will enjoy the corresponding claim content agreed by Alipay and the recommended logistics company: you can get corresponding compensation for the lost items and the losses caused by not signing for them in the process.
In 2008, Alipay released the mobile e-commerce strategy and launched the mobile payment service. Alipay's business payment is officially launched, supporting water, electricity, coal, communication and other payments.
20 10, Alipay cooperated with Bank of China to launch fast credit card payment for the first time.
On 20 13, Alipay launched the value-added service "Yuebao" for account balance. Through Yu 'ebao, users can not only get higher income, but also pay and transfer money at any time without any handling fee. Alipay mobile payment users exceeded 1 billion, and the number of "Alipay Wallet" users reached 1 billion. Alipay wallet officially announced to become an independent brand.
In 20 15, AliPay released the latest version 9.0, adding two first-class portals, namely "merchants" and "friends", which replaced "service window" and "exploration" respectively, thus cutting into offline life services and social fields. In addition, a series of functions, such as family account, IOU and group account, have been added.
In 20 16, it was announced that from 201612, Alipay would charge 0. 1% service fee to individual users who exceeded the free withdrawal amount, and each individual user would enjoy a basic free withdrawal amount of 20,000 yuan. Alipay cooperated with Shenzhen Human Resources and Social Security Bureau to launch a mobile payment platform for medical insurance.
In 20 17, Alipay announced the launch of the Hong Kong version of the electronic wallet "Alipay HK", which officially provided cashless services for Hong Kong residents. This is the first time Alipay has released an App version outside the mainland.
20 18 Some high-speed toll stations in Zhengzhou, Henan Province have launched the Alipay -ICT credit payment (license plate payment) function. Owners can bind the license plate with Alipay and deduct money directly from Alipay when passing through the ETC toll station.
In 20 19, AliPay actively implemented the relevant requirements of the People's Bank of China on centralized deposit and disconnection of customer reserves of payment institutions. By 20 19 and 14, Alipay had completed the disconnection of direct connection, centralized deposit of reserve funds and cancellation of reserve funds account. Alipay announced that in order to continuously provide better services to users, a service fee will be charged for credit card repayment through Alipay from March 26th.
Second, the impact of Alipay:
1, affecting the mobile payment pattern in China.
As early as the early days of the mobile era, Alipay was building payment tools for offline merchants and consumers. After some exploration, Alipay has launched a series of technical means to realize secure transactions, such as fast payment and reverse code scanning. Alipay has cultivated the habit of users' mobile payment, scanning code terminal equipment, covering major cities across the country, and giving 654.38+03 billion people the opportunity to benefit from it.
When Alipay made industry demonstrations, Tencent, Baidu, JD.COM, operators, banks, UnionPay, etc. Everyone saw the opportunity, imitated and followed up, and jointly promoted the earliest technical standards established by Alipay and expanded the market.
2. It has affected the offline business pattern in China.
Merchants accessing mobile payment, through accessing the standardized payment technology provided by Alipay, can greatly reduce the labor cost of employees and increase more income. Alipay also uses big data analysis technology to achieve accurate user portraits through data such as users' consumption behavior and online shopping behavior, and provide relevant marketing tools for merchants to achieve accurate marketing and obtain more repurchase rates.
In addition, the "new retail" strategy that Ali is promoting will continue to apply artificial intelligence technology to more scenes of offline business, so that online and offline businesses can be closely integrated and more unmanned supermarkets and cash registers can be launched.
As the key hub of the whole "new retail", Alipay plays a leading role in the industry, empowering more offline businesses through technical capabilities, and setting a benchmark for more competitors to follow suit and jointly promote the development of "new retail".
3. It has affected the social credit system in China.
In addition to providing loans, Alipay also provides "enjoy first and pay later" functions such as hotel deposit-free, * * bicycle deposit-free, ride first and pay later, and mobile phone recycling, so that users can avoid the burden of deposit, and the burden of fund recovery is huge.
Alipay also enjoys a credit system for third parties, such as second-hand transactions, recycling treasure mobile phone recycling, Tujia B&B, piggy B&B and so on, which enables the development of the whole industry. Alipay not only influenced the credit system of China society, but also made this credit system give back to the society, creating greater value.
4. It has affected the opening of financial institutions in China.
After Alipay relied on its massive trading technology, its "Bao Yue" made banks and institutions feel the crisis for the first time, and finally embarked on the road of opening up.
At the same time, Alipay can accurately recommend all kinds of financial products, such as funds, insurance, wealth management and other services, after it has massive user identity data, online transaction data, offline behavior data and credit data.
However, after Alipay's dominance, it chose a more open platform route instead of a closed "monopoly". By establishing an open platform and opening user portrait labels to financial institutions, we can help all kinds of banks and financial institutions to obtain greater sales, upgrade and transform with technology empowerment, and help financial institutions in China to move towards greater openness.
Reference source:
Baidu encyclopedia-Taobao. com
Baidu Encyclopedia-Alipay
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