The current No. 1 answer is that the highest level of sales is to quickly gain the trust of customers. I have different ideas.

Quickly gaining trust is the only way to the highest realm (no matter what customers say if they don’t trust you, it’s useless), but this in itself is not the highest realm.

Depending on the product, the highest level may be different. I work in real estate and have done both residential and commercial investment. Let’s talk about the high realm I know from a real estate perspective.

For products for self-use (customers’ own use), what we sell is not a product, but a dream. When taking customers to see a house, the average salesperson will say that the garden is given as a gift, how big it is, and how cost-effective it is. A high-level person will add, how wonderful it is to make a pot of tea in the garden and watch the stars with your children in the summer. Ordinary sales of small houses will at most say that the total price is low, and high-end will be added. The money you save can go to Europe with your husband once a year. Besides, the house is small and easy to clean, and you have more time to study, entertain and accompany your family. Even if my husband gets angry, he can't run far. In short, it is not to describe the product, but to let the customer use it or connect with the product, and bring out the customer's positive and beautiful imagination.

For operational products (customer investment or renting office buildings, etc.), what we sell is not products, but plans and solutions. We used residential buildings as an example earlier, let’s talk about office buildings this time. When a customer rents your property, the general sales/investment recruitment team will tell you how many elevators there are, how high the floor is, how the usage rate is, and how competitive our rent is. And Gaojingjie will carefully screen your requirements and even take care of your future development. Does your enterprise server need backup power supply? It is expected that your office space needs will double in three years. How can I help you plan to meet your needs? How many seats and conference rooms do you need? Can I help you set them up? Your main customers are all in this area. If you move there, you will save on rent, reduce efficiency and get cheaper rent. Can I help you do the math? If your business moves here to file taxes, I can help you with the formalities at the government department, etc. We are not selling products, but working with our customers to help them plan for the present and future.

We only talk about sales here. In fact, the early positioning, strategy, market, image, promotion, etc. are more important. Just like in combat, two armies confront each other, defeating the enemy's army, and rushing into the formation to kill the generals. However, a real master will use or even create the situation so that the enemy can engage with us at the time and occasion he planned, using the method we planned. Fighting is basically equivalent to automatically coming to be slaughtered, or even subduing others without fighting. Not a trace of blood could be seen. Before you know it, your opponent has no way out.

Take Apple mobile phones for example. We have seen everyone from Qiao Gang to Apple store clerks selling their own products and trying to convince you to choose between Nokia and them? In fact, you suddenly discovered it subconsciously. One day, you seemed to have no choice but to change their mobile phone.

In fact, I am currently working on a project, just laying out this layout, and it is very enjoyable. (Please don’t ask me for details, it’s not convenient to tell during the layout). I dare not say that I am a high-level player, and I am constantly exploring and learning.

To sum up, low-level sales are selling reality (products, performance, price, service, etc.), which is not to say it is unimportant, this is the basis. And high-level sales sell the future (sense of substitution, win-win solutions, sense of dignity, psychological suggestion, planning, dream realization, etc.).

There is no highest, only higher. Talk to you.

The dividing line updated on December 11~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~

I disagree with the comments that sales are deception and brainwashing. Our life is actually full of sales.

When you were a child, you told your father that I would be very well-behaved. Why don’t you buy me some ice cream first? Does that count?

After studying, you tell your deskmate that you want me to take a look at the exam. I will tell you my sister’s QQ number. Does that count?

Now that I’m working, you tell your landlord that since I love cleaning so much and have a regular job, can you reduce the rent a little, does that count?

When you fall in love, you show your breasts to your daughter-in-law and mother-in-law. Although I still need to collect a down payment and a loan to buy a house, believe me, your daughter and I will definitely live a good life and be happy in the future. Does that count?

If a headhunter looks for you to change jobs, and you go to the new company and have a chat with the other company’s CEO, and you write a good program without bugs on old paper, does that count?

When you become a father, teach your naughty son to study hard, and you will become CEO in the future, marry Bai Fumei, and buy as many Transformers as you want, does that count?

Look, aren’t you also selling dreams and the future? Do you think this is brainwashing or deception?

Mr. Yu: A famous poster in Tianya, one of Tianya’s three great people, a master of sales planning, a pioneer in entrepreneurship, and the owner of one of the top ten Internet of Things companies in the country.

There are many talented people and experienced masters in the group. It is a good circle for the exchange of knowledge and experience.

The group will regularly share practical sales and entrepreneurial cases and experiences in various industries:

>>>>Entrepreneurship: beauty shops, street stalls, stores, restaurants, art schools, Building materials, advertising, home decoration, etc.

>>>>Sales: FMCG, cosmetics, industrial products, automobile auto parts, equipment, projects, medicine, real estate, e-commerce, etc.