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How to market loan customers into deposit customers How to market loan customers?
What are the common ways to promote loans?

The common way to promote loans is to build a standard interface, and let users (agents) spontaneously develop the next level of users (agents) through the invitation rebate model.

Customer types include active door-to-door customers and independent marketing customers. Generally, customers who take the initiative to come to the door may be in urgent need of loan funds. When such customers come to the door, they are likely to have prepared their business premises, products, sales prices, orders and employees, creating a seamless trap. Therefore, we must have a high awareness of risk prevention for such customers.

In-depth understanding of various laws and regulations, regulatory requirements, rules and regulations, etc. , constantly dabble in credit books, persist in learning, be good at communication, constantly sum up and master comprehensively, and apply what you have learned flexibly to your work, so as to identify risks, improve performance and expand resources.

Loan promotion:

For self-marketing customers, the account manager needs to know the customer's business situation in advance through peripheral information and strange visits. Make full marketing preparations, judge the possibility of lending, and then arrange a negotiation time and interview with customers.

Confirm the accuracy of your judgment through the interview. If it meets the requirements, you should collect information face to face to ensure the authenticity of the information, avoid collecting information repeatedly, and make customers distrust their business ability.

How to drain the credit business? How to drain the credit industry? Credit customer drainage skills

The traditional consumers of loan companies are mainly aimed at state-owned enterprises, large enterprises and high-net-worth families. However, with the increasingly fierce market demand and the rapid development trend of consumer loan management system, the target customer groups of loan companies have sunk. Therefore, the retention of small and medium-sized enterprises and their own customers is a key factor in the future market demand of loan companies.

I don't know that as a salesperson, I have to go out and run my own customers, find the right mortgage customers, and then make my own sales performance and get paid. How can we find high-quality customers in need, whether as credit specialists of financial institutions, bosses of small loan enterprises, salesmen of credit companies or salesmen of loan intermediary companies?

High-province APP has higher commission, better mode and no loss of end users. Goldman Sachs is a platform that saves money and commissions for personal use, and makes more money through sharing and promotion. Baidu has a million reports and looks forward to your joining. Gu Lou, the invitation code for Gao Sheng is 555888. After registering, he will send two Crown members and a promotional package of 10000 yuan to teach you how to become a million-dollar team at 1.

Traditional exhibition industry

When it comes to how to expand loan customers, we must be inseparable from the traditional exhibition methods, mainly including telemarketing, posting advertisements, meeting strangers, sending cars and watching exhibitions. Although these methods are hard, they can constantly exercise their display ability and accumulate experience in the process. The input cost is low, as long as the coverage is wide enough, the consulting quantity and the single quantity can be directly formed.

Internet marketing

Weibo, WeChat and other new media are popular ways of information dissemination. Credit specialists can promote their loan products through Weibo and WeChat, but if they want to stand out from many advertisements, they must show their own characteristics, or be professional or sincere. In short, it is most important to stimulate the needs of potential customers.

Get the customer application

Customer APP is equivalent to a network intermediary, connecting borrowers and credit managers. Here, both borrowers and borrowers can choose in two directions, find the right object more accurately, and it is also conducive to the rapid achievement of loans. Moreover, the current customer-receiving apps have very powerful functions, so don't worry about how to expand loan customers.

telemarketing

Telemarketing is the most traditional way to expand loan customers, that is, credit managers communicate with loan customers or potential customers by telephone every day. If you want to get customers through telemarketing, lists and skills are very important. The most important thing is to actively follow up, otherwise it is easy to lose interested customers.

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The best vocabulary for telemarketing loans

The best vocabulary for telemarketing loans

The best words for telemarketing loans, for different sales "lists", the effect of using different words by salespeople will be very different. The sales pitch of telephone loan is almost the same as other sales pitches. This is targeted and effective marketing. The following are the best words for telemarketing loans.

Best words for telemarketing loans 1

Loan telemarketing

First, the loan sales opening remarks

The word 1- is simple and clear.

Guest: Hello, where is it?

Credit Manager: Hello, excuse me, we are loan officers of xx Loan Company. Is there any demand recently?

Guest: No need.

Credit Manager: Never mind. You can spend two minutes learning about our loan products, and you can use them in the future if you need them, right?

Speech art 2- friend recommendation method

Loan officer: Hello, is this Mr. Wang?

Guest: Yes, who is it?

Loan officer: Hello, Mr. Wang, this is Xiao Li from xx Loan Company. Your friend Zhao Zong told me that you may need funds recently. He just borrowed money from us recently, so he asked me to contact you. I don't know when you need funds here!

Client: Mr. Wang? Who is manager Wang? I don't know!

Loan officer: Huh? He hasn't told you yet? I guess he's too busy to talk to you recently! He's not in a hurry, I'm in a hurry first! I'm really sorry!

Guest: Never mind!

Loan officer: Now that the phone call has been made, let me briefly introduce our products! It won't take you long. Is it convenient for you?

Speech 3- Humorous Methods

Loan officer: Hello, is this Mr. Wang?

Customer: Who are you? What can I do for you? )

Loan officer: Mr. Wang, I am sending you money!

Guest: Oh? What money should I send?

Loan officer: Well, my name is Xiao Li, and I am a loan officer of xx Loan Company. We specialize in unsecured credit loans. We can borrow up to 500,000 yuan, and we can lend money in about three days. If you need funds recently, you can come to us!

Customer: Didn't you say to send money?

Loan officer: There is interest on the loan, but I can treat you to dinner for free!

Speech 4- Pretending to be familiar with the law

Loan officer: Good morning, Mr. Wang!

Customer: Who are you? Can I help you?

Loan officer: I'm Xiao Li from xx Company. I contacted you some time ago and talked to you about the loan! Do you remember?

Customer: Why don't I remember?

Loan officer: Mr. Wang, you must be very busy recently! This is Xiao Li from xx Company. Our company specializes in unsecured credit loans, which can be lent within three days within 500 thousand! I should remember something this time!

Best vocabulary for telemarketing loans II

Knife penetration method

Credit Manager: Hello, I am a bank loan, unsecured, unsecured, and the fastest loan 1 day. Do you need it recently?

Customer: No need!

Credit Manager: Never mind. We can add a WeChat. If a friend asks you for money, you can recommend my WeChat to him. You won't be embarrassed to solve his problem, don't you think?

Guest: You can have this. Please add it.

Friendly reminder: Go straight to the list suitable for general quality, especially those who are uncertain or unfamiliar with the list type. This method is the most suitable. For example: calls from colleagues, list of joint numbers.

Invitation notification method

Credit Manager: Hello, is this Mr. Wang from XX Company?

Customer: Who are you? Can I help you?

Credit Manager: We are XX Small and Medium Enterprises Association. In order to help promote the development of enterprises in XX area, your company's conditions meet the conditions of our bank's credit loan support funds. The interest is XX to XX, and the maximum support amount is 20,000 to 500,000. I wonder how much money your company needs at present?

Customer: What information do you need?

Friendly reminder: this method is suitable for loans to enterprises or shareholders, and can be used by an association, a financial institution or an institution. For example, the credit card center allows you to apply for installment, and cooperation between certain institutions. Or XX company and XX enterprise cooperate to launch XX loan products.

Notification of new products and activities act

Credit Manager: Hello, is this Mr./Ms. XX?

Customer: Who are you?

Credit Manager: Hello, this is Manager Li who gave you a loan earlier. Now the company has introduced a new product with low interest. I think this product is more suitable for you. Do you need to handle it?

Customer: OK, what information do you need?

Friendly reminder: this method is most suitable for old customers or customers who have been rejected before, as well as the post-loan customer list of other channels, which will make customers feel your attention and then communication will be more convenient.

Pretend to be familiar

Credit manager: Good morning, Mr. Wang!

Customer: Who are you?

Credit Manager: This is Xiao Li from XX Company. I contacted you some time ago. Before that, you told me that you wanted to know about the loan. Do you remember?

Customer: I don't remember?

Credit manager: Mr. Wang, I guess you have been too busy recently! I'm from XX loan company. What is our company mainly engaged in? Unsecured credit loans, the application materials are also very simple, and you can lend money within 500,000 on the same day! Do you need funds now?

Friendly reminder: this kind of opening remarks requires you to know more about the customer's information, such as name, company, position, etc. This will improve the efficiency a lot, and customers will not feel so disgusted when dialing.

Friend recommendation method

Credit Manager: Hello, is this Mr. Wang?

Guest: Yes, who is it?

Credit Manager: Hello, Mr. Wang, this is Xiao Li from XX Loan Company. I was recommended by your friend Zhao Zong. He has just applied for a loan in our company. Let me ask you if you have any financial needs recently.

Guest: Zhao Zong? Zhao Zong who?

Credit Manager: Well, what does our company do? A loan? Interest? Do you think you have any needs?

Customer: So, what about your company's loan?

Credit manager: Our handling is also very simple? .

Best vocabulary for telemarketing loans 3

First, the opening formula

Hello! I'm manager Li of XXX company. Do you have any needs recently?

Yes, start asking about the demand.

No, I'm sorry to bother you. I wish you peace! Goodbye! Remember to send text messages or add customer wechat, which is convenient.

Contact you later!

Second, guide the in-depth formula

According to the different types of loans, ask customers whether to go to work or do business. If there are both, ask whether it is a legal person first.

Table,

What is the purpose of your loan? Be sure to ask what the loan is for and when it is needed. Want to borrow more

Less? How long will it take?

Third, the formula for office workers to sell electricity

Question: working hours, salary, average income, and whether there is comprehensive credit card debt.

Four, the merchant power marketing formula

Query order: company information, whether the company is a legal person, and how long the company registration period will be publicized to the public.

Personal situation, average income, total credit card, other assets compared with other liabilities.

Five, the house and car sales formula

Is the house a mortgage or a full personal loan or how many square meters has it been provided for how long?

Is the car mortgaged? What's the price of naked cars? How many years have you used it?

Sixth, the opening remarks are simple and straightforward.

Guest: Hello, where is it?

Credit Manager: Hello, I am the credit specialist of xx Loan Company. Do you need it recently?

Guest: No need.

Credit Manager: Never mind. You can take two minutes to learn about our loan products, and you can send them later if necessary.

Yes, you're right!

Seven, opening remarks, friend recommendation skills

Loan officer: Hello, is this Mr. Wang?

Guest: Yes, who is it?

Loan officer: Hello, Mr. Wang, this is Xiao Li from xx Loan Company. Your friend Zhao Zong told me that you may need funds recently.

Yes, he just borrowed money from us recently, so let me contact you too. I don't know when you need it

Where is the money!

Client: Mr. Wang? Who is manager Wang? I don't know!

Loan officer: Huh? He hasn't told you yet? I guess he's too busy to talk to you recently! He's not in a hurry. I'm here.

First hurry! I'm really sorry!

Guest: Never mind!

Loan officer: Now that the phone call has been made, let me briefly introduce our products! It won't take you long.

Room, is it convenient for you?

How to market loan customers without business relationship?

Equal treatment may be reformed.

Telemarketing is the most traditional way to find the source of loan customers, that is, loan officers communicate with loan customers or potential customers by telephone every day. If you want to get customers through telemarketing, lists and skills are very important. The most important thing is to actively follow up, otherwise it is easy to lose interested customers.

This concludes the introduction of how to market loan customers and how to market loan customers into deposit customers. I wonder if you have found the information you need?