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Ele.me’s food delivery is connected to the Alibaba app, which is not just as simple as the entrance.

We often say that only products and services that can achieve heavy connections with users, allowing companies to develop more value-added services, can attract traffic and build a huge business empire.

In April 2016, Ele.me received US$1.25 billion in investment from Alibaba and Ant Financial. While setting a record for the highest single financing amount for a global food delivery platform, it also received mobile Taobao and Alipay Two huge traffic entrances. In addition, in October this year, Ele.me reached a strategic cooperation with DingTalk, a subsidiary of Alibaba, to provide group meal services.

Major Internet companies have always been flocking to entry-level products because of the more possibilities brought by their huge number of users. Nowadays, the Internet traffic dividend has been controlled by the three BAT companies. It can be said that this cooperation has given both parties more consumption scenarios. At the same time, the nearly 900 million users of mobile Taobao, Alipay and DingTalk combined mean that Ele.me can take advantage of it. VIP tickets for mobile Internet.

As the Internet ecological environment and business models become more and more complex and diversified, diversified competition and cooperation relationships have formed between various portals. However, simply opening an portal does not mean success. Looking at the so-called portal cooperation in recent years, some companies have adopted the banner of matrix, but the platform linkage effect has not occurred. The fundamental reason is that there are no more in-depth innovative functions between the two companies and they have not provided incremental services to users. The industrial value chain of the Internet has not yet been formed.

Looking back at the current cooperation between Ele.me Takeaway and Alibaba Apps, it not only means that the two parties are cooperating in terms of traffic, but also making further progress in O2O, big data, finance, group meals, etc. R&D and innovation bring more possibilities.

First of all, starting from April this year, the food delivery service of the Koubei platform has been handed over to Ele.me to provide operational support. This move not only further increases Ele.me’s share lead, but also after Ele.me’s logistics integration with Koubei, its crowdsourced distribution also provides home delivery services for Alibaba’s O2O business, thus realizing the company’s internal business supply and ecological chain. In the context of the rapid development of food delivery logistics, people's requirements for consumption convenience are also increasing. The cooperation between the word-of-mouth platform and Ele.me has huge imagination, and instant delivery of everything will become a reality.

At the same time, Alibaba and Ele.me have cooperated in the fields of cloud computing and map services. Behind the matching of purchasing needs and real-time information put forward by hundreds of millions of merchants on Taobao is the calculation of big data. Alibaba Cloud is the leader in the computing industry and can use its powerful technology and big data to help Ele.me operate efficiently and allow users to enjoy Higher quality home services establish barriers with similar products.

And Alipay’s parent company, Ant Financial, has also formed a close cooperation with Ele.me. Small and medium-sized merchants, crowdsourcing delivery service providers and individuals on the Ele.me platform can obtain financial services provided by Ant Financial. Sesame Credit will also provide in-depth services to Ele.me. At present, small and micro catering owners do have the problem of "difficulty in getting loans", which restricts their production, operation and development; on the other hand, banks are "difficult to get loans", and small and micro catering has bad loans. This cooperation will further provide Ele.me with leverage to attract new merchants, and can also better solve the long-standing problem of opaque merchant information.