actually! In my opinion, most of the domestic recruitment and sales are actually customers. [covering your face] [covering your face] [covering your face]
Hello, I'm He Xiaohe, dedicated to sharing workplace stories! Most websites recruit sales, which is not a simple and rude behavior, but a practical need. The reasons can be summarized as follows:
First, the turnover of sales staff is relatively large. Take my Internet company as an example. There are more than 6 salespeople, nearly half of whom have been employed for less than a year, and several of them are post-. It is precisely because they are too young and lack social experience that they will choose to resign once they encounter problems with their jobs. Therefore, in order to avoid the economic losses caused by the excessive mobility of personnel, the company has almost been in the state of recruiting sales personnel.
second, excellent sales staff are scarce. Although the threshold for recruiting salespeople is relatively low, there are not many excellent salespeople. Based on the current situation that salespeople are highly mobile, it is reasonable to recruit salespeople at any time.
the third is to show the strength of the company. Companies that have been recruiting salespeople can also be understood as the growing demand for salespeople.
summary: the quality and ability of salespeople directly affect the development of enterprises. Although the basic salary of salespeople is not high, as long as they have the strength and commission, their monthly income is still considerable, which of course creates more economic value for enterprises. Generally speaking, enterprises have been recruiting sales staff, which has long been a normal phenomenon in the development of the industry!
what's your opinion on this issue? Welcome to share your message actively!
The previous answer mainly analyzes why many enterprises have been recruiting a lot of sales from two aspects: the importance of marketing to the company and the characteristics of sales positions (high mobility, etc.). These analyses are very reasonable and I agree with them very much.
However, they all neglected another angle intentionally or unintentionally: many enterprises are actually doing business under the guise of recruiting sales. In other words, they seem to be recruiting sales, but in fact they are looking for customers.
such enterprises can be roughly divided into two categories: the first category: the management mode determines that you have to recruit more people to get a high salary
I have worked in a training company before. This company recruits sales positions all the year round on the recruitment website, and goes to the talent market for recruitment almost once a month. Moreover, every time I go to the talent market, almost all the staff are dispatched.
this situation is mainly due to the management mode of the company. The salary mechanism and promotion mechanism of the company's marketing department can be summarized in one word as "three levels and nine posts".
three levels: employee level, manager level and director level.
nine posts: each level is divided into three sub-levels, namely, trainee salesman, salesman and senior salesman; Internship manager, manager and senior manager; Internship director, director and senior director.
there are two cores of the three-level and nine-post system: first, the higher the level, the higher the performance commission; Second, there are two main assessment indicators for promotion, performance and the number of subordinates trained.
For example, Zhang San is a salesman, Li Si is a sales manager, and Wang Wu is a sales director, which is a superior-subordinate relationship.
let's assume that the company will set a commission ratio of 2% for a certain product. Then, Wang Wu can get a full commission of 2%, Li Si can get 15%, and Zhang San can only get 1%.
If Zhang San makes achievements, the company will still get 2% commission on the products, except for Zhang San's 1%, and the remaining Li Si and Wang Wu will each get 5%.
In addition, if a person wants to be promoted, he should not only make more achievements, but also train his subordinates. For example, if a senior manager wants to be promoted to director, he must train two managers.
The nature of three levels and nine posts determines that the best way to get higher income is to get a promotion and train more subordinates. Therefore, they will keep hiring. The second category: business model determines that recruiting people is the fastest way to develop customers
There are two typical and common industries: direct selling industry and insurance industry.
The recruitment of salesmen in these two industries has the same feature: dragging you to attend classes. The general process is to gather a lot of people in a conference room, first singing and dancing, and then the star employees or lecturers brainwash the people who come to attend the class.
the general content is nothing more than how difficult I was before, how much money I have made since I started this business, how I have improved my pattern, and how much I have grown.
They are extremely provocative, which will make you excited and dance, and feel that you have found a lifelong career. If you are not determined, you are likely to enter the business.
But the chances for newcomers to develop new customers are very small. In order to complete the assessment indicators, your superiors will advise you to start with yourself and your family.
For example, people who do insurance will buy insurance for themselves or their parents and children, and then friends and relatives.
when friends and relatives have almost developed, they are trapped in a situation where there are no customers, so they can only get the basic salary. The basic salary is so low that it is difficult to maintain a living. Some people resigned directly, and some people lived by borrowing money, and then resigned after they could not get along.
I know several people who owe a lot of money because they do direct selling, hoarding goods or doing insurance credit cards.
in a word, sales is really a profession that people love and hate. Entering the right line and choosing the right company will make you grow up quickly, even in a few years. If you choose the wrong company, you may fall into an endless abyss.
There is a strong market demand and a serious shortage of sales talents
This is a common phenomenon. It should be said that there are many sales positions on all recruitment websites. If you have been to the talent market or the campus job fair, you will find that more than 95% of enterprises need to sell, whether it is telephone sales, market sales or store sales, anyway, they need to sell! Why? There is a simple reason.
1. The purpose of setting up a company is to make a profit (not counting the nature of public welfare). As the saying goes, "A company that does not make a profit is a hooligan"! Companies have to make money. Companies are not set up to lose money, and nobody's money is blown by strong winds, so the first purpose is to make profits. Then who will make a profit? Sales! A department that directly brings profits to the company, so it is necessary to recruit sales positions, and no one can achieve the purpose of making money.
2. The liquidity of sales is high. Most of the sales salaries are based on the model of basic salary plus commission. The basic salary is not high. If you want a high salary, you must be promoted. If you want a high commission, you must have high performance. If you want to have high performance, the pressure is great. If the performance is not good, the company will be very low and may not even reach the basic standard of living, so many people leave. With job vacancies, of course, recruitment will be carried out, and personnel will have to be added in place.
3. Promote the company. A small number of enterprises are not particularly short of sales positions, and the reason why they also publish recruitment information is to promote the company. The positions released by such companies are not only sales, but all positions will be released. More people know about the company, understand the company, and the company's popularity has gone up, which in turn is helpful to the company's performance. Of course, there are few companies that publish sales positions for publicity at present.
4. The website did it by itself. Some small websites, unknown recruitment websites, will cheat. Collecting some recruitment information from other recruitment websites and putting it on your own website, or publishing the recruitment information of a company many times repeatedly, or even forging some fake companies to recruit, is to increase the recruitment information of your own website, give job seekers a false illusion of prosperity and attract job seekers to register.
basically, it is these four reasons, I hope it will help you.
Sales, security guards, cleaners, general workers, porters, loading masters, take-out and delivery workers (looking for 96% of the number of recruits) ... The salary is more than 2, yuan, and 3, yuan is still a good company ... The security guard's 12-hour salary is 1,8 to 2,2 yuan ... China's industry is as low-end as it says ... full of tears ... Market demand
Now. Many local real estate companies are even scrambling for sales, and there is indeed a lot of information about sales on various websites. After 19 years, more than half a year has passed, and every company is scrambling to make achievements, so naturally it needs a lot of sales to expand its business. There is a large turnover of staff
Nowadays, many salespeople are relatively young newcomers. They are very unstable when they work, and they quit when they say no, which is very mobile. Moreover, the income of salespeople is not stable enough. Many young people will resign voluntarily after working for a period of time and are unwilling to do such a job. First of all, to tell you briefly, this is the mechanism of boss direct employment. If you log in more and see more jobs, the other party can see what jobs you are looking at, and then you will see your resume, which will naturally be seen by many people.
generally speaking, you are easy to be seen by two types of job recruiters and actively seek you in the BOSS. One is sales (including marketing), and the other is customer service.
Let's talk about sales. No matter whether it is a large enterprise or a small company, it will recruit sales positions. However, you will usually be contacted on your own initiative, so companies such as Meituan or its related businesses will take the initiative to find you, tell you that you meet the requirements and ask if you are interested. Because these are all about running the market and promoting the land, that is, many people see the city manager and BD, because many large companies, branches all over the country, are here to do the market and do business to enhance their market share in the country, so as to make a profit. Therefore, basically, except for the headquarters and individual large distribution, other cities only recruit sales. Management is also sales, but the performance is very good, or for a long time. Recruit your own team to meet the performance requirements of the whole division. The more people you have, the better. In fact, I'm not afraid of muddling along, because you haven't made any achievements, so you don't have much money. If you haven't made any money, you'll leave your job. If you have no achievements, the company will fire you.
or a large Internet company like Ali, there will be various cooperative companies, and these companies will promote Ali's products and businesses all over the country. And so on, basically, many small companies rely on the products of large enterprises to run, and naturally they have to sell and do their best to make a profit. Therefore, many companies may basically focus on sales, and there are not many other people. Moreover, the sales of many companies can go to work in different places, and you don't have to punch in, as long as you can achieve performance.
as for sales, the requirements are very low, especially now there are so many industries, and the sunshine of young people is getting higher and higher. In fact, fewer and fewer people are willing to do sales. Many people's concept has become, sales, so it is better to start your own business. In fact, the bosses of these companies are the same, that is, they rely on recruiting sales to maintain their business.
This industry and sales are similar in nature on boss, because they basically serve big companies. For example, JD.COM or some other e-commerce companies, as well as other small e-commerce stores operated by various agents. Or platforms such as Hungry, Meituan, and various demand-oriented service industries.
this is popular with women. If you are younger, you will basically be invited to say that you have met the requirements and ask if you are interested in customer service. This is different from sales in that it will emphasize the shift system instead of shift work, and then it will tell you that you have five insurances and one gold, and provide accommodation from nine to five. Basically, the difference will not be too big, and then there will be various types of customer service. Because this is just needed, businesses and customers need specialized personnel to communicate and understand, so as to promote customers' online consumption behavior.
I won't say much about this here, especially for insurance positions. Basically, there are many routines, such as recruiting clerks. In fact, many of them call to recruit others, and recruiting others is to recruit insurance. Or specially call people in for training, there will always be a tempted to buy insurance. Or financial companies, recruiting loan salesmen, this is the same as sales, that is, contacting various people (information is big data and industry sharing), and getting a commission for loans.
Finally, I emphasize that there will always be such news because there are also KPIs in personnel. Many personnel are not professional, but are only used by companies to recruit personnel, and this kind of position is something that people are reluctant to take up now, and the turnover is huge. Therefore, we can only publicize it by casting a wide net, and send one to everyone we see. Please understand them, too. In case of this kind of news, you can not reply, delete the message, or reply politely: Thank you, I don't do sales. (words like this. It's not easy for everyone to compare their hearts. If you are really bored, just ignore it and don't reply.
to sum up, you don't need background feedback, because this is the mechanism, or it is normal. You can see all the companies and positions you are recruiting, and the other party can also see you and know what industries and positions you are paying attention to. In order to recruit people, personnel are also doing everything they can. You just need to be firm in your direction and find the industry and position you want.
keep on cheering!