Many consumers should have heard of the concept of vehicle platformization, but not many people can really understand the concept of the same platform. Therefore, a situation of conformity has been formed, which makes many people not only have doubts about the vehicles built by the * * * platform, but also have some misunderstandings more or less. Especially some * * * platform models often have different prices. Except for some sister models, the price difference of some * * * platform models even exceeds 3 million. Such an exaggerated difference is even more puzzling. Are the people who buy these cars really "stupid and rich"? Today, we will take stock of several models of the same platform that everyone can think of and didn't expect. Their common feature is the price difference of "108,000 Li".
President of Maserati &; Chrysler 300? C
Price difference: 654.38+00,000.
Speaking of Maserati and Chrysler, these two car brands are absolutely out of reach in the impression of ordinary people. Indeed, these two car brands have never crossed each other since their birth, and their respective car-making concepts are completely different, because one of them focuses on building top GT sports cars, while the other is a manufacturer of commercial vehicles. However, these two brands have experienced the same fate, not only bankruptcy, but also acquisition by Fiat Group. Under the same roof, they also sparked a spark of suspected love. Finally, they finally made a positive result, putting Maserati's sixth generation president and Chrysler 300? C*** mass production on the same platform.
This also led to a time when Chrysler's sales said that their models were produced on the same production line as Maserati's president. Of course, Malaysians kept their mouths shut about this, but fortunately, Chrysler didn't do well in China, so few people knew this secret. But the difference of one million is an undeniable fact.
After all, the price difference is 1 10,000, so consumers can't spend money in vain. But is the difference between the two cars really as obvious as the figures show? The answer is absolutely not. Apart from the gap in brand positioning and engine adjustment, there is basically no obvious gap between the two cars, even Chrysler 300? C is even more powerful than the president of Maserati in some respects. According to Maserati's after-sales interview, Maserati's president is superior to Chrysler 300 in interior design, product quality and vehicle configuration. Compared with C, there is almost no advantage. Of course, this is not a compliment to Chrysler. After all, if a brand is very good, it will not be mixed with these two.
Rolls-Royce Gusteau &; BMW 7 Series
Price difference: 3.68 million
Many riders should have heard of the relationship between BMW and Rolls-Royce. At that time, BMW made great efforts to compete with Volkswagen for the Rolls-Royce brand. In the end, BMW won the Rolls Royce as it wished, and it was a bloodless victory. I still admire the big coffee's approach to BMW.
Because of the great positioning gap between the two brands, people's thinking habits will not associate the two brands at all, but this does not affect Rolls-Royce Gust and the new generation BMW 7 Series using the same platform.
Although the starting price difference between the two models is 3.68 million, it does not mean that the platform design of BMW 7 Series is not worthy of Rolls-Royce Gust. We must know that BMW's technology in vehicle development and adjustment is also perfect. Especially in the adjustment of the chassis, it is BMW's housekeeping skill.
Rolls-Royce Gust and BMW 760 use the same engine in addition to the same platform. Interested riders can learn about this V 12 which represents BMW's top level. 6.6T twin-turbo engine, which is definitely the crystallization of science and technology in the history of human automobile engine industry.
As for the sky-high price gap between the two, it depends on consumers' own choices. In the eyes of big coffee, both models can defend their value with strength.
Bentley Tim Yue&; Audi Q5
Price difference: 2.3 million
Speaking of Rolls-Royce, Cafe Cafe also briefly added a few questions about Bentley brand here. At that time, Volkswagen and BMW competed with Rolls-Royce and Bentley. Although Volkswagen lost to BMW in the Rolls-Royce brand battle, it was not completely defeated by BMW. Bentley brand is a trophy won by Volkswagen.
At the beginning of the article, calories said that the most slippery car company in platform-based car manufacturing is Volkswagen Group. Volkswagen Group not only uses the platform to build cars on Volkswagen brands, but also implements the spirit of platform-based car-building to every brand under its control, which leads to the complex relationship between Volkswagen brands and brands such as Skoda, Audi, Porsche, Bentley and Lamborghini.
Among the many platforms under the mass system, what big coffee wants to talk to you about today is MLB? Evo platform, Bentley Tim Yue and Audi Q5 are all built on this platform. In addition to these two models, Audi A4, A5, A6, A7, A8, Q7, Q8, Volkswagen Touareg, Porsche Cayenne, Lamborghini Urus and other models were born.
The relationship between Bentley Tim Yue and Audi Q5 is quite clear except for the * * * platform, so the owner of Bentley Tim Yue must not think about it, and you should not touch any light of Audi Q5.
Big coffee summary:
Adopting the same platform strategy can not only improve production efficiency and save costs, but also speed up the product layout of independent brands. However, the same platform also has defects, because unified platform planning will lead to a large number of common components. If a component or system goes wrong, it will affect the products of the whole production line. For example, in 2009-20 10, Toyota recalled 8.5 million defective models around the world due to the acceleration door incident, which not only affected Toyota. Due to DSG and other technical problems, Volkswagen also recalled millions of cars.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.