When you want to have a romantic candlelight dinner with your friends in a high-end Western restaurant, do you find that the most expensive thing about the dinner is not the steak and exquisite snacks in front of you, but the That small glass of wine.

This kind of foreign wine is generally more expensive than domestically produced wine. There are actually many factors that make these wines from abroad expensive.

First, cost

The cost of wine itself is actually very low, but this is not the component of its cost. One of its cost components is the ex-factory price of its winery. , plus transportation fees and various insurance fees, customs fees, warehouse fees, and company operating expenses and labor costs, these are his costs. Finally, profit is added, so the price of wine is very high.

Second, in foreign countries, there are many countries that are big producers of wine, and various wine factories are competing. Under this competition mechanism, the price of wine will be relatively low, and the price will be the same. Fight to win the favor of consumers.

Thirdly, the price of foreign wines is actually relatively high when converted into RMB. Their cheapest wines worth tens of dollars cost almost a few hundred yuan when converted into RMB. So these The price plus some transportation costs, etc., result in the price in China being generally high.

Fourth, publicity. Nowadays, most manufacturers will position wine as a high-end diet. Most people will also have this phenomenon of comparison consumption, so raising the price will attract more people. Consumers come to buy.

The above four points are simply a brief description of the reasons why domestic wine prices are high. The main reason is still due to taxes and transportation costs.