On February 27th, BMW Brilliance's 3 millionth new car officially rolled off the assembly line at Shenyang Xindadong Factory. It is worth mentioning that BMW Brilliance jumped from 2 million to 3 million in just two years. This is another important milestone in the high-quality development of BMW Brilliance. In China, the market is in full swing, while the number of users is increasing rapidly, problems also follow.
On the second day after the 3 millionth new car rolled off the assembly line, some media reported that due to the shortage of supply chain caused by the closure of parts enterprises in Hubei and other places, the quota orders originally scheduled for 1 and February in Shenyang factory were postponed to March and April, which led to the failure to produce the quota orders in March and April on time, so some affected quota orders in March and April needed to be cancelled and postponed from the system. This may delay the customer to pick up the car, and even some models may reduce the discount.
Among the quota orders of BMW Brilliance in March, only the order with the status of "150 (production started)" was reserved, and all others were cancelled. The quota order in April was cancelled according to a certain proportion. The affected models are F52, G28, G38 and G08, which respectively correspond to the domestic 1 sedan version, the domestic 3-series long-axis version, the domestic 5-series long-axis version and the domestic X3 model.
After official communication with BMW Brilliance, Shuidi Auto APP learned that BMW Brilliance Factory 5438+0-February affected production due to the epidemic. After the resumption of work in February 17, some orders were postponed to March and April, and the production capacity continued to rise. On the whole, it is in a tense and orderly stage of returning to work.
In order to verify whether the price of the new car is affected, the water drop car APP purchased a BMW 325Li with a guide price of 346,900. On the grounds of M sports suit, three Beijing BMW 4S stores were interviewed by telephone, and the other parties all said that there were existing cars in the stores and there was no need to wait for them to be picked up. After the discount, the price of bare cars ranges from 289,000 to 300,000, and the car needs to be loaned by installments, plus 1.38 million yuan for decoration. In other words, if consumers want to buy a BMW 325Li now? M sports suit version, the new car landing price is basically the same as the official guide price (bare car price).
In fact, as early as the end of 20 19, the drip car APP called a BMW 4S shop in Beijing many times. At that time, the salesperson said, 325Li? M sports suit models can get a maximum discount of about 60 thousand, and bare cars only need 285 thousand to start. Some consumers even made it clear on the Internet that they bought 325Li? The bare car price of the M sports suit model is only 284,000 yuan, and the preferential strength is almost equal to that of the Mercedes-Benz C260L sports version at the same price. It is not difficult to see that compared with the current terminal price, the preferential margin of BMW 3 Series is shrinking.
Before the deadline for publication, the Water Drop Auto APP called a BMW 4S shop in Beijing again to consult the price of the BMW 525Li luxury suit with a guide price of 426,900. According to the sales, the price of the new car after the discount is 373,800 yuan, and the car needs to be equipped with 1. 1 10,000 decorative bags (original glass film, peripheral floor mats, hidden recorders), and various service fees are 3,500 yuan. The drip car APP learned that the BMW 525Li luxury suit model in 65438+ 10 this year was only 366,900 yuan after the discount. Although it was necessary to add 1. 1.0000 decoration package and service charge to buy a car at that time, the discount range was larger than now.
It can be seen that the delay in the production of BMW Brilliance Shenyang factory has affected the terminal price to some extent. Although dealers still have some stock cars for sale, the overall preferential strength has been restored.
Text/Xu Zaizhen
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.