The work summary must have an overview and description of the situation, some are relatively simple, some are more detailed. This part of the content mainly analyzes the subjective and objective conditions of the work, the favorable and unfavorable conditions, the environment and foundation of the work, etc. The following is a summary of the work of the corporate marketing department that I compiled. I hope it can be provided for everyone's reference and reference.

Summary of the work of the corporate marketing department 1

Time flies by, and in the blink of an eye, the new year is over. In the past year, under the careful care and guidance of leaders and colleagues, the marketing department has carried out a series of work and accumulated some valuable experience. It has also gained some gains and realized some deficiencies in the work of the marketing department. My work summary for the year is as follows:

1. Business development

Formulate business income plans and development plans and take measures to guide and supervise the completion of each county. In the first half of this year, the marketing department formulated the city's income plan based on the annual income plan issued by the provincial company based on the requirements of the company's leaders and divided it into various counties and districts. According to the different market development potentials of counties and districts, various business development plans are decomposed. In order to ensure the smooth completion of the business income and development volume plans, the marketing department decomposed each plan into quarters and months based on the image progress, and counted the completion status every month. They discussed with the county company the best experience in completing the plan and the reasons for not completing the plan, and found that Problems and difficulties are solved together with the county company.

The marketing department also takes various measures to promote new businesses and products to county and district companies. In January, a training meeting was held to convene the marketing and business backbones of each county to conduct training and discussions on product tariffs, and summarize existing problems to find a tariff package suitable for the local area. In March, based on market competition, we applied for a monthly package from the provincial company and organized promotion throughout the city. In May, managers, supervisors, and maintenance personnel from each county were organized to participate in provincial company training to learn business theory and marketing planning, which has a very good guiding significance for business promotion.

2. Basic management

Implemented the audit of business accounts, detailed verification of refunds and disassembly, disassembly of fake users, clearing of long-term arrears, organization of customer information, and organization of resources A series of basic management tasks such as installation and maintenance materials and terminal management effectively avoid the loss of business income and costs.

3. Performance Appraisal

Improve the calculation method of performance appraisal, promote retention, increase volume, and increase business income from various aspects. A draft of the self-examination company's performance appraisal method was issued, and the marketing department began to communicate with the superior marketing department on how to calculate the two assessment indicators, renewal rate and churn rate. After many discussions failed, the marketing department formulated a series of assessment methods based on the requirements of the company leaders and the actual situation of the company, such as user disassembly, double stop, single stop, and zero-cost user renewal. Guide county and district companies to attach great importance to the above-mentioned users. Through daily door-to-door verification, the loopholes of customer loss have been basically blocked, and it has also had a good effect on the activation of long-term zero-fee users. It not only saves resources, but also increases revenue. On the other hand, it saves business development expenses.

4. Existing problems and difficulties

1. Due to the focus on straightening out basic data management, the company is relatively weak in marketing planning, business promotion, market research, personnel training, etc., resulting in There is insufficient support for the business development of county and district companies.

2. As the provincial company system is preparing to upgrade, many of our company’s report requirements cannot be met. Calculating performance appraisal indicators and analyzing operating data have brought a heavy workload to the municipal company and county and district support departments.

Summary of the work of the corporate marketing department 2

Time flies, the years fly by, and in the blink of an eye, another year has come to an end. We have had too many bitter experiences this year, and we have also received endless achievements and joy.

Under the correct leadership and strong support of the head office, under the scientific guidance of the branch, and with the full efforts of the sub-branch, we strictly implement the spirit of the annual work meeting of the head office, determine the goals, tasks and work priorities, clearly understand the situation, strengthen confidence, and persevere By being enterprising and paying close attention to implementation, various tasks have been steadily advanced, the main businesses have developed healthily, and the goals set at the beginning of the year have been completed. The work is now summarized as follows:

1. Main work progress

(1) Strengthen the key analysis of valuable customers and develop marketing strategies

Through careful Sort out and rank the bank's valuable large customers according to their contribution, and regularly understand the personal preferences of customers at all levels, adopting the strategy of "locking in high-end customers and providing VIP services; providing special services to mid-range customers; and providing special services to low-end customers." , providing popular and convenient services" marketing strategy.

(2) Increase loan marketing efforts, expand loan scale, and continuously optimize the credit structure.

In order to enhance long-term development potential, we have attached great importance to accelerating loan marketing since the beginning of the year, actively strive to expand the scale of loans, and drive corporate deposit business and settlement business. The first is loan marketing for high-quality customers, targeting key enterprises, increasing credit lines, and actively marketing loans. The second is to increase the marketing of project loans, and the third is to increase the issuance of low-risk loans such as mortgage loans and personal consumption loans. By expanding the increment, more loans will be allocated to double-optimal customers, thereby optimizing the existing stock and achieving effective adjustments to the loan structure. In the basic work of loan management, the branch focuses on strictly implementing the early warning and forecasting system to comprehensively improve the level of credit asset management. First of all, we must strictly control loan access, adhere to the double-optimal strategy in loan disbursement, and resolutely refuse to lend to those who can be loaned or not; secondly, we must adhere to the classified management of loan customers, implement active exit, gradually reduce the number of general customers, and actively eliminate low-quality customers. The third is to strictly implement the early warning and forecasting system for credit management, making this work the most powerful tool for credit management and the daily work of each account manager, and increasing the assessment, rewards and punishments for this work.

(3) Diversified forms of customer maintenance activities

For the purpose of thanking customers, different maintenance methods are adopted based on the characteristics of different customers. For example, in terms of salary agency, through social gatherings, symposiums, return visits and other forms with key salary agency accounts, on the one hand, we understand the actual needs of customers, on the other hand, we introduce our bank's service channels and financial products to customers, and provide guidance to key customers. The account originator will visit at least once a month to find out whether they are satisfied with our bank's services and whether they have any new suggestions for our bank's financial products or services.

Strengthen communication and exchanges with customers, actively and skillfully provide various beneficial intelligence to customers, including industry information and government information, etc., to enhance customers' understanding of the Bank. Invite customers to participate in a variety of meaningful activities to seize marketing opportunities.

(4) Be good at reflection and summary, and accumulate experience

Summary is to a certain extent a booster for work progress. It is necessary to summarize the progress and completion of each work, accumulate experience, lay a good foundation for future work, and also facilitate timely identification of problems and make up for deficiencies. Only through constant summarization can we accumulate useful things, integrate them and form a powerful working method and marketing system.

This year, our marketing department has achieved certain results in its work, but in the face of the complex and ever-changing macroeconomic situation and the fiercely competitive financial situation, we still have many shortcomings. First, the deposit structure is not good enough. Reasonable, some deposits are too concentrated in large households, which is prone to ups and downs, and pure debt customers are relatively scarce in resources. Second, credit is extended slowly and the procedures are too complicated, which restricts the further expansion of credit scale and the beneficial improvement of efficiency. These are all things we need to overcome and solve in the future.

2. Work objectives and measures

In the next year, we will continue to conscientiously implement the annual spirit of the head office, adhere to the top priority of development, strengthen risk management and control, and continuously improve ourselves. , strive to increase market share and ensure the completion of various business development goals.

Summary of the work of the corporate marketing department 3

1. Operations of the Hangzhou Marketing Department

Under the guidance of the company’s efficiency management policy, our department based on the actual operating conditions of the regional outlets , the area's loss-making outlets have been adjusted and closed, and eight outlets have been eliminated. At the same time, five outlets have been effectively developed. Newly opened outlets follow the company's guidance requirements of profitability, prudent and detailed adjustments, accurate judgments and estimates, and strive to minimize operating risks in the early stage. Therefore, newly opened stores are basically slightly profitable. There are currently 46 actual operating outlets in the Hangzhou market, and sales have increased from about 350,000 before May to the current monthly output of about 550,000, with an increase rate of about 57%. The actual operating efficiency of the market is also gradually improving and increasing.

2. Management status of Hangzhou Marketing Department

The division of labor in the area management is clear. The business in each area can prioritize the work according to the operating conditions of the area and carry out the work in an orderly manner. In terms of payment collection and customer sentiment, Maintenance, promoter management, promotion activities, etc. can basically be implemented in place, and there is division of labor and collaboration in business development. In addition to strengthening network management, I myself focus on information collection and new network development.

3. Logistics management of the region

1. Warehouse

After a period of digestion and adjustment, the regional warehouse has eliminated the inventory accumulated by the brand. The company takes the initiative to eliminate inventory caused by brands. Inventory caused by unstable brand quality. Under the coordination of the company, with the help of brother markets Shanghai and Taizhou, Jiaxing is within the region. With the joint efforts of Huzhou ***, most of the inventory and prompt goods accumulated in the early stage have been digested. The warehouse inventory is controlled from nearly 2 million at the beginning of the year to around 1.2 million.

2. Brand sorting

After adjustment and digestion, a brand structure suitable for sales in this region has gradually formed.

3. Drivers, finance and other logistics personnel have basically Perform due diligence, perform their duties, and complete their own work and matters assigned by the company.

4. Existing problems and analysis

1. Since the supply and marketing operation of the supermarket chain Yuchang Yuchang, which has a large customer and a large baggage store, the average input-output ratio is more than 60%, and the cost accounts for more than 40% of the entire market. , has become a big burden for market efficiency management.

The reasons are as follows: a. The financial crisis is a little bit; b. The relocation of a nearby vegetable market in Yuchang’s store has caused a decline; c. Dicai, Dabao, Yabo and other best-selling single products in the system Unable to continue to effectively follow up d. Brand adjustment leads to the loss of some customers e promoters’ mentality and enthusiasm. Correction measures: Since we signed a two-year contract, we have communicated effectively. The customer has agreed that the cooperation in the second year will not be bound by the original contract and can be renegotiated. Because this year's cooperation is a store contracting system, profits and expenses have been As the allocation continues, there is no room for cost adjustment, but the sales improvement factor is re-introduced in a. Dicai and Dr. Ya. b. The system is the traditional peak season in the second half of each year. c. Promotional activities follow up.

2. Several other small loss-making outlets have actively communicated and withdrawn goods to stop losses.

3. The burden of adjusting multiple brands is heavy, which brings a lot of workload and pressure to supply management and marketing work. Due to the frequent introduction and elimination of brands, brand customer loyalty is reduced and the enthusiasm for promotion work is affected. , therefore, it is recommended that companies sort out and form a stable brand structure and formulate a mechanism for brand elimination and introduction.

4. The existence and handling of prompt goods. The prompt goods have existed for a long time and have become a factor affecting the company's efficiency. The reasons for the formation of prompt goods are: a. Unreasonable demand for goods b. Front-line sales promotion personnel and business Insufficient attention to personnel c. Unreasonable demand for seasonal products d. Unstable quality and brand e. Warehouse personnel do not have training and general operating manuals and standards to follow. Therefore, it is recommended that the company display warehouses, distribute and manage goods, and manage seasonal products. Develop a set of operation manuals for stocking, immediate product management and processing, and product damage reporting, so that each warehouse manager has a basic basis to follow, instead of each person managing according to his or her own ideas.

5. The current market competition situation. Since there are more than 20 daily chemical terminal suppliers in Hangzhou, the competition is fierce, and the fee collection is more inclined to partial cash payment and full cash payment. As a result, although we are the earliest in the competition We obtained information, but in the end we lost many stores due to payment issues and struggled in market development. In the end, we only relied on customer sentiment, information and speed, and brand strength to win some outlets.

The next step of work is carried out

1. Continue to adhere to the principle of efficient operation, throughout the market operation and development management, warehouse goods management and logistics distribution office, etc.

2 . Try to complete the brand sorting, adjustment and digestion before 12 copies, and often go to the warehouse for supervision and inspection

3. Try to complete the adjustment of loss-making outlets before December

4. Processing of immediate goods , deal with them one by one as they are discovered, do not allow problems to remain and backlog, and strictly control the quantity of seasonal single products required

5. Adhere to continuous and effective development to ensure continuous improvement.

6. Focus on tracking and maintaining the company’s newly opened channels, Yangtian and Pharmacy Chain Group, and strive to contribute to the company in the breakthrough and attempts of channels.

Corporate Marketing Department Work Summary 4

The market situation of Liaoning Province has been stated in the last report, so the repeated content will not be mentioned again. The following is an analysis of the sales miracle achieved by the general agent of Liaoning Province. Since the signing of the general agency contract in Liaoning Province, the sales performance has increased several times, setting a new high in Liaoning Province's performance. In response to this situation, I and the general agent *** worked together to find the reasons for the surge in performance, and summarized a set of successes The experience will be promoted to other regions, so that other regions can also achieve greater performance growth. With this idea in mind we analyzed this phenomenon. The following points are summarized.

The first reason: the company has adopted the right policies, chosen the right partners, and chosen the right market.

The second reason: the general agent’s ability to operate the market and his confidence in our company, actively promoted it, changed the original wholesale price, and lowered the price a bit.

The third reason: The local economy has a relatively good environment, the toy industry is developed, and the market potential is huge. The fourth reason: We visited various cities and did some publicity and market services.

The fifth important reason: the past two months have entered the peak sales season for the whole year.

The final conclusion is: the result of this rapid growth includes stable growth and unstable growth. The market will enter a stable state at the beginning of next year and will no longer be mixed with the New Year. Reasons for the consumption peak

Factors. Performance may decline significantly. However, next year's sales are expected to be much higher than the same period last year. But the growth rate is not that big.

(2) Some situations in Jilin Province

After signing the general agency contract with Jilin Province, the performance has increased to a certain extent. Observing the general agent from all parties, the general agent has already They started to take us seriously and started to take some small and detailed actions. It is expected that our cooperative relationship will enter a closer state next year. The willingness to cooperate will further turn into more practical actions, and the performance will enter a period of stable growth; at the same time, due to changes in the company's policies, Li Hongri was dissatisfied with the company and stopped purchasing goods to show his dissatisfaction. Yuan Jiansheng, there are no major changes in all aspects.

(3) Market situation in Heilongjiang Province

Heilongjiang Province is a province with a wide area, a large population, and a good economic environment, but its sales performance last month was not satisfactory. Ideally, last month was the best sales month of the year. The sales volume should be much more than this number, and there should be more room for growth. I think that we have not found a suitable partner yet, making it difficult to increase sales volume.

(4) Market situation in Hainan Province

Hainan Province is located on an island at the end of western Guangdong. It is a tourist city with a skewed economic environment, which also restricts the development of the toy industry. The entire toy industry is still at a moderate to weak level.

Although the entire industry is not prosperous, the sales volume of our products in this province is still not comparable to that of the toy industry in this province, and there should be greater room for growth. The sales situation in this province is poor, mainly because no merchant promotes our products as an important brand. The puzzle industry is still in a state of free development. Therefore, sales volume cannot increase.

At present, the product distribution network in Hainan Province is not ideal. There are four wholesalers selling our products in a day. The business level, business scale, and business awareness of these wholesalers are all at the level of self-employed people. There are not many varieties of our products, and they are generally some old wholesalers. Variety, there is no sign of new products, including new puzzles and folding discs. The mentality of these merchants regards our products as a supplementary variety.

Huang Liangli is the only strong player in the toy wholesale industry in Hainan Province. Its scale is about 4 to 5 times that of ordinary wholesalers. Its operation level is also relatively high, and its division of labor is professional and precise. Each link is managed by dedicated personnel, who also have a certain understanding of marketing, and their awareness and concepts are ahead of other wholesalers. It is a strong merchant; the products our company sells are placed in a counter on the second floor. Almost all manufacturers place them in this way, which means they don’t put much effort into promotion.

(5) Market situation in Zhanjiang City

Zhanjiang City is located at the end of western Guangdong and is surrounded by several prefecture-level cities. There are two ways to circulate goods in this city. Some large retailers and large wholesalers in prefecture-level cities all transfer goods from Guangzhou, and some small wholesalers and retailers all pick up goods from Zhanjiang City. Therefore, the Zhanjiang wholesale market can only reach some small wholesalers and retailers in counties and towns with a high degree of radiation. Currently, there are two important local businesses that are supporting this market, and some other businesses are also participating. The distribution network formed now is very scientific and reasonable. The market area is not large, but it has a certain consumption power, which often stimulates performance to rise to a certain extent.

(6) Market situation in Nanning

Nanning is the provincial capital center of Guangxi. Since Guangxi Province and Guangdong Province are at the junction, Nanning is the administrative center of Guangxi Province, but its product radiation capabilities It is not strong, and most of them are supplied to some small wholesalers or retailers in this city and several surrounding cities. Therefore, Nanning's wholesale industry is not very developed, and economy is also a very important reason.

The above situation is very similar to that of Liuzhou City. At present, there are no wholesalers who are really making efforts to sell our products. Even some small wholesalers are not operating, and only some terminal stores have products for sale. The city has not yet started. It is a market where sales performance needs to be significantly improved. Or a market yet to be developed.

(7) Market conditions in Guilin.

Guilin is a well-known tourist city at home and abroad. The toy wholesale market is relatively scattered. There are three wholesale markets in the country. One is the old mainstream wholesale market, which mainly wholesales local products, such as crystal. The one for wood carvings, etc. is for the national market, and also has some wholesale points for toys; the other is a relatively smaller wholesaler market, which mainly wholesales all kinds of life samples and toys, mainly for this city; there are also A newly opened wholesale market is not positioned as a professional wholesaler's market. It wholesales various products. It is an expansion of the city's wholesale market. There are not many businesses in this city that sell our products. During the market development period, we found a wholesaler who only cooperated with us a year later, and a wholesaler who was hesitant. The market will really start next year.

2. Problems in my regional market and channels

a: The sales network in each market is relatively comprehensive, but not very healthy and reasonable.

b; The variety of products sold in prefecture-level cities is generally not complete. Many puzzles have been on the market for a long time and are nowhere to be seen. It is considered that there are no new products. Folding discs are only sold in a few areas, and many places are very empty.

c: Wholesalers in prefecture-level cities and even provincial cities in Guangxi and Hainan Province lack understanding of our company and products. He doesn't even understand.

d; Dealers in prefecture-level cities all resell our products as supplements, while very few merchants promote or sell them as important items.

e: Consumers don’t know the real function and connotation of our products, or the traditional understanding is just for entertainment.

Summary of the work of the corporate marketing department 5

20__ is about to pass. The marketing department will comprehensively control market dynamics, clarify the division of market regions, reduce various expenses and costs, and pursue profitability. As the guiding ideology for work, keep up with the pace of the company's development, work together to be pragmatic and enterprising, actively expand the market externally, and pay close attention to department construction internally, under the correct leadership of the company leaders, the strong support of the brother departments and the *** and colleagues of all employees in the department With hard work, all the work for the year has been basically completed. The work of the Marketing Department for the year is summarized as follows:

1. Main work indicators in 20__

1. Actual completion of contract signing There are __ projects, with an average single contract price of ____ million yuan and a total contract price of ____ million yuan.

2. The total target task in 20__ is __ million yuan, and the actual completion rate is ____ million yuan, with a completion rate of __.

2. Harvests from work

1. Integrate resources to improve work efficiency. In 2015, in order to better carry out various tasks, the company decided to combine the three previously independent departments, namely the marketing department, technology department and engineering department, into an organic whole with unified command and unified action. The three departments were merged. Finally, it effectively improved work efficiency, significantly reduced operating costs, maximized the work functions of each department, and achieved the effect of working together.

2. Improved the department's contract management system, reimbursement system, commission declaration system, daily management system and other rules and regulations, tried its best to solve the original chaotic management methods, and ensured that department management is busy but not chaotic , there are rules to follow.

3. With the rapid development of the company's construction projects and operations, the department's business volume continues to increase. According to the needs of work development, employees who cannot adapt to their jobs have been eliminated throughout the year, and fresh blood has been absorbed. , the department has always maintained an upward positive energy, and the positive and healthy working atmosphere allows everyone in the department to focus on their work.

3. Shortcomings in the work

1. Objectively speaking, most of the company’s business entities are local government departments, because most of their funding sources belong to government budget allocations and fund approval The procedures were cumbersome, which caused us problems with long and difficult payment collection cycles, resulting in the company's somewhat slow return of funds, and also causing a certain lag in the execution of later projects.

2. Judging from the project implementation, there are lax technical controls, defects in purchased raw materials, irregular and delayed construction operations, poor on-site supervision, high project rework rate, and repetitiveness. Maintenance and other incidents occur frequently. These not only greatly increase the cost of project execution, weaken the company's profits and cause economic losses, but also have a great impact on the social image of the Sanyang brand, which will pave the way for the signing of the continuation project in the future. Maintaining old customers adds a lot of difficulties.

3. From the perspective of personal subjective consciousness, the outstanding problems still lie in oneself. The main ones are: ① Poor work initiative. Walk wherever the leader points, and there is no one. The habit of using one's own brains to find ways to solve problems, the subjective initiative in work is obviously lacking, and the ability of individual soldiers needs to be cultivated urgently.

__② The sense of crisis is poor. Many employees seem to be unaware of how fierce the competition is in this industry. They do not truly regard themselves as the owners of the company, do not consider the interests of the company, and do not contribute to the development of the company. When making suggestions, he neither cares about peace nor thinks about danger, and his sense of struggle is very lacking.

③Weak awareness, weak brand awareness, and inability to keep up with post-service services have caused users’ influence on the company to plummet, with great side effects, making it impossible for business personnel to dig out new projects again, which is the reason for this situation The reason is that our employees have insufficient sense of responsibility and weak service awareness.

④ The fear of difficulties is serious. Marketing work is inherently a profession with both challenges and difficulties. Without a certain amount of effort, it will be difficult to achieve anything. In the face of difficulties, we obviously don't have many solutions and our efforts are obviously not enough. Once we encounter difficult problems at work, the word "fear" comes to mind, and the fear of difficulties is more prominent.

4. From the management plan level, the main problems are:

① There is widespread laziness among the workforce, and people are not doing their best. Human resources It needs to be further optimized and management must go to a higher level.

② The phenomenon of humanistic management by department leaders is prominent. They are always worried about the difficulty of their employees’ lives and cannot bear to punish those who violate the rules severely. This makes many incorrect work phenomena seem to be normal for a long time. These Apparently this is all due to weak department management.

③The guidance at work is not very clear. Department leaders changed frequently throughout the year, and the working methods adopted by each manager were independent and lacked systematization and coherence. This also resulted in the guidance of department work at different stages becoming confusing and blurred, which resulted in employee dissatisfaction. Their sense of work direction is poor, and most people do not have a complete personal development plan.

④ Lack of business training plan. Our technical design was out of shape during the actual construction, and the construction personnel did not fully understand the technical parameters, which directly reflected our lag and deficiencies in training.

4. Relevant Suggestions

1. Recover payment in strict accordance with the provisions of the contract, follow up closely one project after another, and achieve payment on time within the specified time. We can't delay it to prevent the amount of repayments sitting on our books from getting bigger and bigger.

2. Pay attention to product quality, establish project files, start from the source of procurement, eliminate "three noes" products, strictly sign quality agreements with suppliers, and at the same time do a good job in each project On the basis of full text files, image electronic files must also be established to prepare accessible data for later maintenance of the project and reference for other projects, so as to achieve the purpose of scientifically controlling the construction projects.

3. Effectively strengthen the construction of the sales team and personnel training, and follow the scientific employment model of promoting the capable and eliminating the mediocre. First, all marketing department staff are required to have a good professional image; second, staff are required to have sufficient industry knowledge and product knowledge; third, all staff are required to have good language expression and communication skills, that is, they are required to be able to communicate with customers in all aspects. The ability to communicate well; the fourth is to improve the overall execution and creativity of team work, comprehensively enhance the work enthusiasm and subjective initiative of all personnel through the combination of theory and practical operation, and build the marketing department into a dynamic, executive and A fighting team. Use your spare time to do more special training, so that employees can understand the specific situation of the product, master new knowledge and trends of related products, practice basic skills, and lay a solid foundation for future work. Let everyone feel that they are an indispensable part of this group and love this company from the heart.

4. Actively explore new markets, maintain old customers, and establish a complete Sanyang brand image. From the current single street lamp to a multi-directional and multi-channel marketing channel, everyone works together to form a rope and synthesize We work together to achieve the economic goals for 20__.

The above content is a summary of the work of the Marketing Department in 20__. The listed issues will be the focus of the Marketing Department that needs to be improved and improved in its future work.

In the future, we will strictly strengthen management, increase marketing efforts, adopt high standards and strict requirements, continue to improve and improve under the correct guidance of the company's leaders, strive to complete various tasks, and unite as one to bravely sprint towards the goal of 20__!

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