1. High investment stability: shops are durable goods with high investment value and use value. They can operate independently or by leasing. With the continuous prosperity of the real estate market, the shops themselves are constantly appreciating sharply, which is one of the safe ways to preserve and increase the value of assets.

2. High return on investment: The investment of shops depends not only on the discounted value of long-term rent, but also on the growth and value-added space of shops. With superior location and transportation advantages, colorful world has broad development space. Colorful world, with its own advantages, promotes the development of surrounding businesses while developing itself, thus forming a brand-new mellow business circle and promoting the continuous improvement of shop value and rent.

3. Commercial land is gradually decreasing: the urban population is increasing year by year, but the available land is decreasing year by year. In order to ensure the basic housing needs of residents, the government will take measures to limit the development of commercial real estate. More and more real estate developers tend to keep most of their businesses self-financing, and fewer and fewer shops are sold.