Bank Dragon Boat Festival activity planning plan
In order to ensure a high starting point, high quality and high level of work or work, it is essential to formulate a plan in advance. The plan is a planning document A sort of. So how should the plan be formulated? The following is a bank Dragon Boat Festival activity planning plan that I have collected for everyone. It is for reference only. I hope it can help everyone.
Bank Dragon Boat Festival activity planning plan 1
1. Activity theme: "Dragon Boat Festival Marketing"
This activity takes "Dragon Boat Festival Marketing" as the theme and aims to Express the bank's sincere desire to share the fruits of hard work and create a better future with high-end, high-end and mass customers, and spread the bank's customer-centered business philosophy of personal banking business and strive to achieve a "win-win" between banks and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.
2. Activity time
During the XXXX Dragon Boat Festival
3. Purpose of the activity
Taking the Mid-Autumn Festival and Dragon Boat Festival as the tipping point, Focusing on individual high-end and high-end customers and cardholders as the key target groups, the main goals are to consolidate and develop customers, promote the use of debit cards, increase intermediary business income such as Speedway fees, and focus on expanding the shopping, tourism, catering, entertainment markets and related market, while expanding the product coverage of the population, promoting customers to use it more frequently and in multiple varieties, and driving the comprehensive development of personal banking business; at the same time, through the launch of the "Dragon Boat Marketing" publicity campaign, our bank's brand social image has been established, and customers' trust in our bank's three personal financial services level services (VIP service, community service, self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.
4. Activity content
The activity mainly includes the following contents:
(1) "Dragon Boat Festival Marketing Products Happy Delivery" discount promotion gift activity.
In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:
1. “Dragon Boat Festival Marketing, Self-Service Gifts”
(1) During the activity, hold our bank’s savings card throughout the province Customers who have paid twice on the self-service equipment can go to the local business outlet with their payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.
(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.
Activity gifts are purchased by each bank.
2. "Dragon Boat Festival Marketing and Card Celebration Double Festival"
(1) The annual fee for the current year is waived when applying for a card during the event.
(2) If the card consumption reaches a certain standard, you can use the consumption transaction POS receipt and bank card to receive corresponding standard gifts at the designated location of the local Construction Bank, while supplies last.
If you spend more than 1,000 yuan (inclusive) by card, you will get a gift worth 100 yuan;
If you spend more than 5,000 yuan (inclusive) with your card, you will get a gift worth 150 yuan;
If you spend more than 10,000 yuan (inclusive) by card, you will get a gift worth 200 yuan;
If you spend more than 20,000 yuan (inclusive) with your card, you will get a gift worth 300 yuan;
Gifts It should fully cater to customers' shopping psychology during the holidays. It is recommended that card purchases below 5,000 yuan include zoo tickets, park tickets, and package tickets for fast food institutions with elegant dining environments such as McDonald's near shopping malls. The details are determined by each bank.
Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.
Since the event lasts for more than a month, each bank should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places.
3. “Dragon Boat Festival Marketing, Speedway Discounts”
During the event, Speedway remittance fees will be discounted by 20%.
(2) "Dragon Boat Festival Marketing Products Happy Delivery" outlet retail product display and high-quality service activities.
Carry out "Dragon Boat Festival Marketing, Happy Product Delivery" high-quality services and personal banking product display activities at each business outlet. The main contents of the activity are:
1. All business outlets will hang promotional banners, post and display marketing activity posters and activity promotion leaflets issued by provincial branches (recently issued), with novel and rich visuals. Infectious and attract customers' attention.
2. Branch tellers should uniformly wear work badges to increase employee affinity and highlight the warm and friendly service image of our employees.
3. During the event, outlets must set up special publicity desks and be equipped with deposit guides, strengthen dynamic promotion, guide customers to use the self-service channels provided by our bank to handle ordinary deposits, withdrawals and payment services, and actively do Good work related to award redemption.
4. Actively carry out high-quality service work at outlets, improve the quality of counter services in Speedway and other businesses, strengthen communication between counter staff and customers, and effectively enhance the service image of outlets.
5. Effectively provide green channel services to customers, provide customers with priority preferential services in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(3) "Dragon Boat Festival Marketing Products Happy Delivery" community activity.
1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing work as planned.
Seize the favorable opportunity of the Mid-Autumn Festival and the Dragon Boat Festival to carry out the "Dragon Boat Festival Marketing, Happy Product Delivery" community marketing activities, and steadily promote the second phase of community marketing work. Through the close integration of high-quality services at community financial service outlets, outdoor displays, community finance classes, and community publicity by the marketing team, we will comprehensively establish our bank's community service image, strengthen various connections between community financial service outlets and target communities, and close The relationship between outlets and community customers has steadily promoted community marketing work.
2. Combined with the promotion content of the event, determine the target customers of the community, actively expand the relevant business volume, and effectively improve the performance of community marketing operations.
(1) Actively expand Speedway business
The month of xx is the peak period for student enrollment or new student registration. Each bank can carry out marketing activities to enjoy remittance discounts with student ID or admission notice. Attract student customer groups and expand the education community market business; actively carry out community marketing activities for people with a high frequency of remittances in the city, such as business people in commercial communities, migrant workers, etc., to improve the effectiveness of marketing activities; target potential large remittance households As well as national and cross-regional enterprises that need to send wages to other places, each bank can conduct one-to-one marketing through public-private linkage and strive to lead batch remittance services such as wage payment in other places.
(2) Effectively promote personal savings deposit business
The target communities for personal deposits in xx should be determined as business communities such as campus communities and wholesale markets, and effectively seize student tuition payment and business communities. Due to the seasonal characteristics of frequent exchanges, savings deposits are vigorously absorbed. Seize the business opportunities when the stock market is closed during the Dragon Boat Festival, focus on marketing "personal notice deposits", seize the opportunity for new students to enroll, focus on marketing "education savings deposits", and pay attention to highlighting our bank's notice deposit assistant finance and education savings in marketing promotions. The innovative advantage of depositing in two installments. During the Dragon Boat Festival, all banks must make arrangements. During the event, each bank must have dedicated personnel on duty to properly handle customer complaints or meet customers' special needs.
(3) Effectively develop personal car loan business and various personal consumer credit businesses
During the event, each bank should conduct business in the car dealership market, home appliance wholesale market, housing decoration market and other business communities. Strengthen the publicity and marketing of automobile consumer credit and various personal consumer credit businesses of our bank. Strengthen marketing efforts for high-end and high-end customers and promote car purchase service cooperation with group customers; at the same time, strengthen communication and cooperation with PICC Property and Casualty Insurance Company and automobile dealers, increase efforts to expand group customer resources, and promote the steady growth of personal auto loan business.
During the event, all banks should speed up business acceptance and approval speed, and strive to provide customers with convenient and efficient services on the basis of standardized operations.
(4) "Dragon Boat Festival Marketing, Happy Product Delivery" activity.
Taking this event as the starting point, we will establish a customer return visit system, understand customer holiday needs, and make full use of the service functions of cooperative units to provide customers with all-round VIP value-added services; at the same time, we will seize the opportunity of high-end customers during the National Day holiday "During this period, there is a favorable opportunity to consider personal or family financial planning issues, and promote personal financial management services to high-end customers to further enhance the attractiveness of LeDangjia financial services. The main contents are:
1. During the event, each bank will send a holiday greeting card uniformly produced by the provincial branch to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are prepared by each bank.
2. Cooperate with high-end cooperative institutions in local catering, entertainment and other industries to provide discounts to customers holding our bank cards during the event; cooperate with transportation departments such as airports and stations to provide VIP services to our customers.
3. During the Dragon Boat Festival, customers will go out more often. All banks must ensure that financial management centers, financial management counters and customer windows are open normally; at the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various priority preferential services to create a good holiday service environment for customers; in addition, we must work closely to strictly implement the "roaming service" standards to ensure that V customers of the head office can receive specialized services across the country and fulfill the brand promise of Letangjia.
5. Activity Goals
Through this series of activities, the bank’s personal banking business strives to achieve the following goals in October:
1. New customers exceed The best level in the same period in history, and the customer structure has been improved and the quality has been further improved;
2. The social popularity and usage rate of the card have been further improved. The transaction volume of card consumption in that month was higher than that in the same period last year and in September this year. There has been a significant increase, and the proportion of peers has increased compared with September;
3. Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has hit a record high over the same period The best level;
4. The transaction volume of self-service equipment deposits and withdrawals and other agency business increased by 10% compared with September.
5. Successfully complete various business indicators. Bank Dragon Boat Festival activity planning plan 2
In the Dragon Boat Festival season, according to the consumption categories of xx credit cards---single consumption and installment consumption, as well as existing cooperative merchants, from clothing, food, housing, line, providing customers with all-round one-stop services.
1. Purpose of the event
To bring more consumption conveniences and discounts to xx Bank’s credit card users; to enrich the celebration atmosphere of traditional festivals and stimulate consumption; to use existing resources to mobilize Business potential during the chat period; gather joint efforts in consumption, mobilize the enthusiasm of the whole people, and bundle consumption in one stop; Target audience: existing contracted credit card (including debit card) users in xx city
2. Activity time
From x month x to x month x, 20xx.
3. Event location
xx Bank.
IV. Activity content
(1) Welcome the Dragon Boat Festival and send "new" love
1. Activity content: From x, month x, 20xx to 20xx On x month x day, anyone who applies for a new xx credit card (quasi-credit card, debit card) in 20xx and spends three times with a single card, and each card payment reaches 99 yuan, will receive a Tupperware fashion water bottle. Only one card per card can be obtained during the event.
2. Award redemption process: Award collection location: Counter on the first floor of the Bank Card Center of xx Bank Business Department; Award redemption method: Cardholders need to present a new application for xx credit card in 20xx, POS purchase order, and shopping invoice Go to the designated prize collection location with your valid ID; Prize Redemption Time: After the event, cardholders can go to the designated location to redeem their prizes from x month x, 20xx to x month x, 20xx (holidays excluded).
3. Note: Each card can only be claimed once during the event; the number of prizes is limited, first come, first served, while stocks last.
(2) "The Dragon Boat Festival brings joy to the people, and xx brings blessings to thousands of families"
What should I do if I encounter "money constraints" when purchasing goods during the Dragon Boat Festival? How can xx credit card holders be more efficient during the holidays? It is convenient to purchase your own desired products. Especially during the Dragon Boat Festival, the temporary limit will be increased for users with good credit records to meet the holiday card payment needs. The temporary quota period ends on x, x, 20xx. If the temporary limit provided by xx cannot meet the user's needs, you can also call the customer service of xx Bank, and the bank will increase the temporary limit value for the user. Bank Dragon Boat Festival activity planning plan 3
1. Activity theme
"Golden Autumn Marketing"
This activity takes "Golden Autumn Marketing" as the theme and aims to High-end, high-end and mass customers express the bank's sincere desire to share the fruits of hard work and create a better future with them, and spread the bank's customer-centered business philosophy of personal banking and its commitment to achieving a "win-win" between banks and customers. On this basis, each bank can refine the main "selling points" of the event as a subtitle based on the characteristics of the bank's activities.
2. Activity time
XXXX year xx month xx day xx month xx day.
3. Purpose of the event
Taking the Dragon Boat Festival and National Day as the tipping points, focusing on individual high-end and high-end customers and cardholders as the key target groups, in order to consolidate and develop customers and promote savings cards The main goal is to use and increase intermediary business income such as Speedway fees, focusing on expanding shopping, tourism, catering, entertainment markets and related markets, while expanding product coverage, promoting customers to use it more frequently and in multiple varieties, and promoting comprehensive personal banking services development; at the same time, through the launch of the "Golden Autumn Marketing" publicity campaign, we will establish our bank's brand social image, enhance customers' awareness and feelings of our bank's three-level personal financial services (VIP services, community services, self-service), and improve the popularity of electronic channels. Distribution efficiency effectively improves operating performance.
4. Activity content
The activity mainly includes the following contents:
(1) "Golden Autumn Marketing Products Happy Delivery" preferential promotional gift activity.
In order to encourage cardholders to swipe their cards for consumption and paperless payment, promote the rapid growth of various business volumes of bank cards and self-service equipment, while maintaining and improving the competitive advantages of Suhuitong business, and promoting the sustained and rapid development of remittance business , specially carry out the following preferential promotional gift activities:
1. “Golden Autumn Marketing, Self-Service Gifts”
(1) During the activity, hold our bank’s savings card throughout the province Customers who have paid twice on the self-service equipment can use the payment voucher and deposit and withdrawal voucher to redeem a gift worth 200 yuan at the local business outlet. First come first served while supplies last. The voucher must be the payment voucher for the same debit card. After the gift is redeemed, our bank will take back the payment voucher.
(2) Customers who sign a payment agreement during the event will receive a gift worth 200 yuan. It will be given as soon as you sign the contract, one per household, first come first served, while supplies last.
Activity gifts are purchased by each bank.
2. "Golden Autumn Marketing and Card Celebration Double Festival"
(1) The annual fee for the current year is waived when applying for a card during the event.
(2) If the card consumption reaches a certain standard, you can use the consumption transaction POS receipt and bank card to receive corresponding standard gifts at the designated location of the local Construction Bank, while supplies last.
Gifts should fully cater to customers’ shopping psychology during the holidays. Recommendations for card purchases of less than 5,000 yuan are zoo tickets, park tickets, package tickets for fast food institutions with elegant dining environments such as McDonald’s around shopping malls, etc. The details are determined by each industry. Determine for yourself.
Each bank should actively select 3-4 large shopping malls, high-end hotels, high-end restaurants and other special merchants with large consumption transactions based on the actual local conditions, and provide on-site gifts to customers whose consumption reaches the standard on the day. Increase the buzz of your event.
Since the event lasts for more than a month, each bank should reasonably arrange the rhythm of gift delivery, determine the number of gifts of each grade every day, and the gifts will be delivered while supplies last on that day; at the same time, all banks should actively do a good job in giving gifts to card customers in other places. .
5. Activity goals
1. The number of new customers exceeded the best level in the same period in history, the customer structure has been improved, and the quality has been further improved;
2 , the social popularity and usage rate of the card have been further improved. The transaction volume of card swiping transactions in that month has increased significantly compared with the same period last year and September this year, and the proportion of peers has increased based on September;
3 , Speedway’s competitive advantages have been consolidated and improved, promoting sustained and rapid business development, and the increase in fee income has reached the best level in the same period in history. Bank Dragon Boat Festival activity planning plan 4
In order to better give back to customers, the xx provincial branch of China xx Bank has specially launched the "Colorful and Gifted" gift plan for the xx card in xxxx. Use the xx card to enjoy eight major gifts, and You can enjoy the splendor of spring, summer, autumn and winter, and daily gifts will bring you surprises 365 days a year.
A great gift: apply for the card with courtesy
If you successfully apply for the xx credit card during the Dragon Boat Festival in XXXX, you will be given a beautiful gift and the first-year annual fee will be waived. If you make 5 purchases in the first year, you will be free of charge. Annual fee for the following year.
Double gift: activation of card points gift
If you apply for a new xx credit card during the Dragon Boat Festival in XXXX, the credit card will be activated and consumed within three months after the card issuance is approved. Once, with no limit on the amount, you will receive 2,000 points as a gift; if you activate and make a purchase once as an old customer, you will receive 1,000 points as a gift.
Triple gifts: Bank card consumption points are rewarded
During the Dragon Boat Festival in XXXX, our bank provides various xx cards (xx debit cards, quasi-credit cards, credit cards and various co-branded Card) You will continue to enjoy consumption points rewards for swiping your card. General department stores, hotels, restaurants and other merchants will earn one point for every dollar spent. Wholesale merchants will earn one point for every 100 yuan spent. The maximum single purchase limit for purchases outside the province is 20,000 points. USD accounts will earn 8 points per dollar. Points; no points for collection and payment. At that time, our bank will provide four series of exquisite and fashionable gifts for you to choose from, including Exquisite Women, Tasteful Men, Happy Babies, and Healthy Life, to make your life more quality and memorable.
Fourfold gift: xx Disney travel gift
During the XXXX Dragon Boat Festival, customers with xx credit cards (including xx cards) can participate in the lottery as long as they spend XXXX yuan or more with their cards. The province will draw 50 winners who will have a free trip to xx amusement park, including a one-day park ticket and round-trip transportation expenses (the winner will be responsible for the transportation expenses to Hangzhou) and two nights of hotel accommodation in xx (two people per room). Swipe your Jinsui credit card and enjoy xx.
Five-fold gift: Cool gift in hot summer
Great summer cool drink giveaway! During the Dragon Boat Festival in XXXX, if the credit card consumption reaches 588 yuan, customers can call and register by phone to receive a box of refreshing drinks. 3,000 copies will be distributed across the province while supplies last. (Drink tickets are provided by well-known cold food chain stores in various regions)
Six gifts: Golden Autumn National Day gift
During the Dragon Boat Festival in XXXX, if you spend XXXX yuan or more with a credit card, you will get a free gift worth 100 Yuan travel coupons, 1,000 copies will be distributed across the province; if you spend 20,007 yuan or more with your card, you will receive a 300 Yuan travel coupon, and the province is limited to 500 copies. The first-to-maximum amount will be used for free, while supplies last. At the same time, during the Dragon Boat Festival, all xx card purchases will receive double points.
Sevenfold Gifts: Warm and Romantic New Year Gifts
On the Dragon Boat Festival of XXXX, Dragon Boat Festival xx joins hands with more than 20 well-known merchants in the province to carry out free (reduced) activities with credit cards. On the basis of merchant discounts, if you spend 400 or 300 yuan in a single transaction with your credit card, you will get 40 or 30 yuan free. At the same time, if the cumulative consumption amount of a single monthly statement received in January and February 2008 exceeds 2,008 yuan, you will receive an Olympic souvenir as a gift. Each statement is limited to one exchange, first come, first served, while stocks last.
With the card, you can enjoy consumption discounts, free car washes, fitness and beauty, travel and leisure and other discounts. At the same time, you will also enjoy a series of surprises from Zhejiang Metropolis Network in spring, summer, autumn and winter. The "Golden Harvest Metropolis Card" is the first choice for urban life.
Bank Dragon Boat Festival activity planning plan 5
In order to better give back to customers, the xx provincial branch of China xx Bank has specially launched the xx card "Colorful and Gifted" gift plan in 20xx. Use the xx card to enjoy eight major gifts, and You can enjoy the splendor of spring, summer, autumn and winter, and daily gifts will bring you surprises 365 days a year.
A great gift: apply for the card with courtesy
If you successfully apply for the xx credit card during the Dragon Boat Festival in 20xx, you will be given a beautiful gift and the first-year annual fee will be waived. If you make 5 purchases in the first year, you will be free of charge. Annual fee for the following year.
Second gift: activation of card points gift
If you apply for a new xx credit card during the Dragon Boat Festival in 20xx, the credit card will be activated and consumed within three months after the card issuance is approved. Once, with no limit on the amount, you will receive 2,000 points as a gift; if you activate and make a purchase once as an old customer, you will receive 1,000 points as a gift.
Triple gifts: Bank card consumption points are rewarded
In the Dragon Boat Festival 20xx, our bank provides various xx cards (xx debit cards, quasi-credit cards, credit cards and various joint names Card) You will continue to enjoy consumption points rewards for swiping your card. General department stores, hotels, restaurants and other merchants will earn one point for every dollar spent. Wholesale merchants will earn one point for every 100 yuan spent. The maximum single purchase limit for purchases outside the province is 20,000 points. USD accounts will earn 8 points per dollar. Points; no points for collection and payment. At that time, our bank will provide four series of exquisite and fashionable gifts for you to choose from, including Exquisite Women, Tasteful Men, Happy Babies, and Healthy Life, to make your life more quality and memorable.
Four gifts: xx Disney travel gift
In the 20xx Dragon Boat Festival, customers with xx credit cards (including xx cards) can participate in the lottery as long as they spend 20xx yuan or more with their cards. The province will draw 50 winners who will have a free trip to xx amusement park, including a one-day park ticket and round-trip transportation expenses (the winner will be responsible for the transportation expenses to Hangzhou) and two nights of hotel accommodation in xx (two people per room). Swipe your Jinsui credit card and enjoy xx.
Five-fold gift: Cool gift in hot summer
Great summer cool drink giveaway! During the Dragon Boat Festival in 20xx, if the credit card consumption reaches 588 yuan, customers can receive a box of refreshing drinks by calling and registering by phone. 3,000 copies will be distributed across the province while supplies last. (Well-known cold food chain stores in various regions provide drink tickets)
Six gifts: Golden Autumn National Day gift
In the 20xx Dragon Boat Festival, if you spend 20xx yuan or more with a credit card, you will get a free gift worth 100 yuan. Yuan travel coupons, 1,000 copies will be distributed across the province; if you spend 20,007 yuan or more with your card, you will receive a 300 Yuan travel coupon, and the province is limited to 500 copies. The first-to-maximum payment will be implemented, and the first-to-first-served basis will be used while supplies last. At the same time, during the Dragon Boat Festival, all xx card purchases will receive double points.
Sevenfold Gifts: Warm and Romantic New Year Gifts
In the 20xx Dragon Boat Festival, Dragon Boat Festival xx joins hands with more than 20 well-known merchants in the province to carry out free (reduction) activities when swiping credit cards. On the basis of merchant discounts, if you spend 400 or 300 yuan in a single transaction with your credit card, you will get 40 or 30 yuan free. At the same time, if the cumulative consumption amount of a single monthly statement received in January and February 2008 exceeds 2,008 yuan, you will receive an Olympic souvenir as a gift. Each statement is limited to one exchange, first come, first served, while stocks last.
Eight Gifts: City Card Consumption Gifts
In 20xx, in addition to enjoying the above multiple major gifts, the Golden Harvest City Card can also be used in more than 3,000 "convenient e-stores" across the province. With the card, you can enjoy consumption discounts, free car washes, fitness and beauty, travel and leisure and other discounts. At the same time, you will also enjoy a series of surprises from Zhejiang Metropolis Network in spring, summer, autumn and winter. The "Golden Harvest Metropolis Card" is the first choice for urban life.