P2p flat credit website platform, each company has different positioning, different background of establishment, different business philosophy and business logic, and different business model of each company, so it is difficult for us to find out their business model.
The platform should now find its own position and find its own development path. It is to choose offline third-party payment, microfinance and other ways to make a comprehensive layout. P2p users (lenders, wealth managers) are all people in most platforms. Therefore, the p2p platform strives for the same group of people. The core of p2p should be risk control, which is related to whether the overall operation is stable, and risk control is one of the more important links.
Second, how to promote p2p loan websites
Hello. Our company's promotion method is very simple, creating social topic marketing and promoting it on rich dad's financial advertising alliance.
Third, how to promote p2p websites?
Traditional product marketing must first solve the problem of target market positioning, and then have clear sales means. In terms of communication means, there are congenital deficiencies. As a financial manager, investors are suspicious, and the more advertisements they do, the greater the suspicion. So, what position should we make? The audience can be divided into three types: one is the core customer who has already done business; The second is potential customers, who know, but don't have enough confidence; The third non-customer, of course, has to choose three methods, namely, encouragement, communication and influence. As a bridge, appearing in the lender does not affect the farthest non-customers and potential customers well. Since P2P mode is adopted to let the masses spontaneously complete the marketing guided by P2P mode? Here is an important magic weapon that is different from all other financial institutions. There are two ways to grow: direct growth, participation as a lender, and a certain credit point can be obtained after the contract ends; Indirect growth, you can become a guarantor or intermediary, and the customers you introduce can also get corresponding points after completing a cooperation. What are the two issues that financial managers are most concerned about-safety and income? Credit can be used as a condition to settle claims in advance, so that customers need points, either reinvesting or spreading to friends around them, and spreading to the second border through core customers. Customers are generally concerned about the loan amount and the loan amount. For customers with high credit scores, the loan period can be completely extended, the cost remains unchanged, and their internal needs will also affect and spread to people around them.
4. Which leader put forward 4.p2p?
Peer-to-Peer is a decentralized computer network structure, which was first proposed by DavidClark, a professor of computer science at new york University in the United States, in 1995, and became a part of the development trend of the Internet at that time. The popularity of P2P network began with the rise of Napster, Gnutella, eMule and other software around 2000. It is different from the traditional client/server system. There is no central server to transfer data and resources, but a large number of ordinary computers are interconnected to form a network to share data and resources. P2P technology has greatly changed the Internet architecture and data transmission mode, enriched users' online experience, and become an important milestone in the history of Internet development.