First, location is very important. An important problem in opening a maternal and child physical store is the choice of store location. There is a large passenger flow in the bustling area, and there is not much business in places with high rent and low rent. It may be difficult to improve the positioning when driving near the living area.
If we can get close to big hospitals, especially maternity hospitals, business will certainly be good. However, choosing a community is also a good choice. The community is closer to consumers, which is very convenient for mom.
If you choose to open a shop near the community, you should not only look at the permanent population, but also look at the "maturity". The birth rate in the old community is not enough, and the occupancy rate in the new community is not enough. Such a community is not suitable for opening a maternal and infant shop. If you want to choose, you should choose a community with a certain scale and maturity.
Second, choosing the source of goods is the key to the profitability of maternal and child stores. Only if there are fewer intermediate links, the profit margin will be large, and the other one should consider the risk sharing of purchase. As far as the current situation is concerned, if we want to reduce intermediate links, we can only act as a single brand agent in a certain place, and the investment is also great.
Another way to reduce the risk of purchasing goods is to choose a maternal and child store to join. Now there are many brands in maternal and infant stores, such as Kissing Angels, Qin Le, Fang Aiying and so on. They have many plans to join customers and are flexible.
Third, we should know where the profits come from. At present, the market profit of maternal and child products is not very high, which is very different from previous years. So where does the profit come from? Just seek small profits but quick turnover, speed up capital turnover, increase sales and naturally increase profits.
Fourth, more services! Maternal and child stores have long passed the simple business era of simply selling maternal and child products. In order to operate for a long time and enhance competitiveness, it is necessary to improve the services of maternal and infant stores, including the treatment of common diseases of infants, intellectual development, psychological counseling, commodity use skills, nutrition knowledge, parenting knowledge and other services. This is also an important direction for operating maternal and child stores in the future.
5. Competition or cooperation? Competition or cooperation between peers, in fact, cooperation between peers is more important, exchange experience with each other, exchange needed goods on products, unite to serve customers, and customer satisfaction is also high, thus achieving win-win results for all parties.