From the perspective of loan channels, 4S stores provide two kinds of auto finance services. The first is the brand's own auto finance, such as SAIC Finance and Toyota Finance, which is also handled by 4S stores. Often customers want the full amount, but also recommend customers to do staging. This is the case. The brand's financial services are convenient and fast. In most cases, only one ID card is needed, and no mortgage is needed. However, it requires high customer qualifications and cannot be contaminated with credit information.
In order to promote the sales of their own vehicles (and the OEM itself is a family), automobile brand finance companies often launch various activities. The most common ones are "zero interest rate for one year", "zero interest rate for two years" or "low interest rate for three years", which is a preferential service. In this case, the customer does not need interest or the interest rate is extremely low. At the same time, the main engine factory has certain phased tasks for 4S stores every month. Failure to meet the standards will affect the rebate for the current month.
Although the 4S shop can't charge interest to customers, it still charges customers a sum of money other than the car payment in the name of handling fee, licensing fee and notarized mortgage fee. At the same time, almost all 4S stores require customers to buy auto insurance in the store before the end of the installment (in the name of manufacturer's requirements or regulations, customers can't refuse). In this way, 4S stores will have several more profit channels, and they will naturally enjoy it.
If the sales consultant sells the whole car, there is only a basic sales commission. If you buy a car by stages, there are also installment fees and insurance fees. If you are in your position, you will mobilize more customers to make more installment payments.
Some customers have poor credit information and cannot handle their own auto finance. At this time, some third-party companies will intervene to handle loans for customers by credit card installment or mortgage loan, among which credit card installment is the majority. Credit card installment itself also has some activities (but few realize zero interest rate).
In this case, in order to attract customers with the gimmick of "zero interest rate", customers are often charged a relatively high proportion of handling fees, and interest is converted into handling fees. In fact, wool is on sheep. Once approved, the relevant personnel have completed the task of opening the bank card, and there will be a lot of commission, so they are willing to go all out.
In short, they are all driven by interests. Buying a car by stages and buying a car in full have their own strengths and are suitable for different customer groups. When buying a car, you'd better choose the most suitable payment method according to your actual situation.