The first one belongs to the knowledge success type. Their parents realize that the development of the company is inseparable from knowledge, so they attach great importance to their children's education. These children also cherish their parents' hard-earned family business, study hard and succeed constantly. These successful people account for about 20% of the rich second generation. Part of the "rich second generation" is not limited to the traditional industries of their parents, but engaged in emerging industries with high technology content, such as IT industry, software development, advertising media and so on.
The second type belongs to the playboy prodigal son type. Zhang Xuguang believes that this phenomenon is very common among the "rich second generation", accounting for at least 50%. Many private entrepreneurs have suffered a lot and don't want their children to suffer. Their living conditions are too superior. After all, their parents have accumulated a very limited family business. Because these "rich second generation" who account for half are often not motivated, sitting in empty seats, many studies have not been completed, and most of their businesses have gone bankrupt.
The third rich second generation belongs to the natural type. Although the gold diggers in the first wave of entrepreneurship made some money, they were either too powerful or richer than ordinary people. While they are developing steadily, they don't have high requirements for their children. In this tepid situation, 60% of their children are academically successful and can start a business and stay in business, but compared with the real rich, the scale will not be very large. According to Zhang Xuguang's estimation, it is around 18%.
The remaining 12% belongs to the father-son type. Zhang Xuguang said, because money came too quickly in that special period, but in the process of constantly reforming and perfecting the market economic system, the situation encountered was completely different from the original. He doesn't have the relevant knowledge level and qualification ability, and he is at a disadvantage in the future market competition. Before the "rich second generation" stepped onto the stage, he became a civilian.
The "rich second generation" are basically around the age of 20, and some are still in college, but their parents are rich and show off, which is also the most prone to accidents! ! ! [Edit this paragraph] Countermeasures for the "rich second generation"
How to deal with the problem of rich second generation has become the management of many educators. At present, many institutions are exploring the characteristic education for the rich second generation, and the growth project of young soldiers in enterprises organized by military academies has kicked off the education for the rich second generation! Ye Changqiang, the person in charge, said that China chose the market economy, especially after joining the WTO, and participated in the global market competition. Professional businessmen must be the mainstay of China's rise. It is a powerful countermeasure for the rich second generation to turn the characteristics of outstanding military entrepreneurs into the growth project of young soldiers in enterprises. I believe that the rich second generation has the wisdom and ability to become the leading force in global economic competition. After all, they are more qualified to do better on the basis laid by their parents. [Edit this paragraph] Rich second generation-competitiveness How many "rich second generations" does jie feng, the daughter of Feng Aihua, a building material in jie feng, have in China? At the China Wealth Management Forum in 2004, a report released by Merrill Lynch, one of the largest investment banks in the world, showed that there were nearly 240,000 multi-millionaires in Chinese mainland. There are many small and medium-sized family businesses.
Chen Ying, a professor at the School of Economics of Zhejiang University and director of zhejiang university city college Family Business Research Institute, told the reporter of China Newsweek that at the end of 2003, they had done business surveys in eight counties and cities in Zhejiang. Two-thirds of 3 12 enterprises belong to family businesses, with sales income of more than 5 million in 2002. If passed down from generation to generation in a normal family, there are countless "rich second generation" in the New China Congress who are qualified to become "millionaires" or even "multimillionaires".
At present, the wealth of these "rich people" in China is mostly within three generations. Chen Ying said that private enterprises were not allowed to exist in the planned economy era. After the founding of the People's Republic of China, the industrial and commercial enterprises in the past were transformed by socialism, and the family businesses that existed in history disappeared. Therefore, the emerging private enterprises after the reform and opening up are all brand new, and only a few enterprises can be traced back to before 1978.
Similarly, although the new "rich second generation" may inherit huge wealth, it still lacks the historical accumulation from rich to expensive. They are all pioneers in the transformation from grassroots to rich people. They have assumed more expectations from their parents in their careers, so their education is listed as the top priority by their parents.
"The rich in China are busy with three things, one is to develop enterprises, the other is to deal with the government, and the third is to educate children. Even very young bosses will put their children's education on the agenda, and 80% of bosses hope that their children will inherit their careers in the future. " Lu Jianhua, deputy director of the Policy Research Center of China Academy of Social Sciences, said that he has dealt with many rich people and found that most of them send their children abroad, and they are the best universities, such as Cambridge in Britain, Harvard and Yale in the United States. Interestingly, people with higher education often send their children to Britain, while wealthy parents with lower education send their children to the United States.
Lu Jianhua, a rich second generation, said that the "rich second generation" is a stepping stone made of gold. This makes them naturally superior to ordinary people in social competitiveness, which is a Matthew effect, that is, the more people with resources, the more they can use resources to create opportunities for themselves and their children. Take educating children as an example. 99% of the "rich second generation" went to the best schools, while the second generation of the middle class did not exceed 50%. A large number of children from the food and clothing class may only reach 5% through hard work. The inheritance of this resource makes the "rich second generation" far ahead in knowledge and skills, which objectively increases their competitiveness. The "rich second generation" are much stronger than their parents in terms of education, vision and proficiency in dealing with the government. Their advantage is that they no longer need to start from the bottom.
However, Lu Jianhua did not expect that the "rich second generation" in China could become a wealthy class like the early years of the Republic of China. He thought it was a special era, and the intellectual class still played a vital role in the aristocratic lifestyle and atmosphere.
Chen Ying, director of the Institute of Family Business of Zhejiang University, gave a positive evaluation of the competitiveness of the rich second generation. "Entrepreneur families are prone to more entrepreneurs, and the atmosphere of active entrepreneurship, education and even genes within the family will play a role. With the inheritance of wealth, we can't ignore that management experience has also been passed down. " Chen Ying said that it is entirely possible for the "rich second generation" to surpass their parents in an all-round way as long as the living environment of enterprises is suitable and the competition is orderly.
The "rich second generation" class has fundamentally shaken the wealth view and value orientation of China people. According to Lu Jianhua, this means that in China, it is no longer a shameful thing to become an owner without self-struggle. Legally inherited wealth will also be protected by law. In terms of lifestyle, the "rich second generation" soaked in honey is easy to accept luxury consumption, rather than the level of food and clothing, which will have a huge demonstration role for other classes, especially the middle class.