1. The story of tea delivery.

Zhang San always likes to drink 20 yuan of tea. In the newly opened tea shop, every time Zhang San goes to buy tea, the boss gives him half a cup of good tea. Zhang San saved tea to entertain the guests. I'm addicted to making a pot of good tea for nothing a day. After drinking free good tea, Zhang San doesn't want to drink 20 yuan. No matter how expensive tea he buys, the boss always gives him half A Liang's good tea. Half a year later, Zhang San spent ten times as much money on tea.

2. The phenomenon of flying.

Observing passengers aged 30 to 40, first-class passengers often read books, business-class passengers mostly read magazines and work with notebooks, and economy-class passengers mostly watch movies, play games and chat. At the airport, most people in the VIP room are reading books, while ordinary waiting areas are playing with mobile phones. So, what is the position of people who influence behavior? Or does behavior affect the position?

3. Take the lead.

The businessman brought two bags of garlic to the base. The local people had never seen garlic before and liked it very much, so they gave the businessman two bags of gold. Another businessman heard about it and took two bags of green onions. The local people thought that green onions were more delicious and gold was not enough to express their feelings, so they gave him two bags of garlic. Although it is a story, life is often like this. The person who has the chance first gets the gold, and the person who has the chance later may get the garlic! If you are good at taking your own path, you can take the path that others have not taken.

4. Don't steal wine.

Someone bought a jar of good wine and put it in the yard the next day. When there was less wine 1/5, he put the words "Don't steal wine" on the barrel. On the third day, the wine was 2/5 less, and a heavy penalty for stealing wine was posted. On the fourth day, the wine was stolen, so I posted the word urine bucket to see who would drink it again. On the fifth day, he cried. The bucket is full ... the story is not over yet. On the sixth day, he posted the words "Don't steal wine" on the barrel. Many people cried that day.

5. Marketing strategy.

Marketing strategy is selling "greed" and "fear". For the rich, they are afraid that their products are unsafe, that they are not big, that they are ashamed, and that they are not as good as others. Please grasp this psychological improvement; For ordinary customers: greedy for cheap, greedy for gifts, greedy for discounts, greedy for better transactions than others, greedy for saving money. Please seize these two psychological sales!

6. empathy.

A rich man borrowed 5000 yuan from a bank on Wall Street for two weeks. Bank loans must be mortgaged, and rich people use Rolls Royce parked at the door as collateral. The bank clerk parked his Rolls-Royce in the underground garage and then lent the rich man 5000 yuan. Two weeks later, rich people came to pay back the money, and the interest was only 15 yuan. The bank clerk found that the rich man had millions in his account and asked him why he still borrowed money. The rich man said, "Wall Street will never find a parking lot in 15 yuan for two weeks."

7. There are only two points to success.

One is success in doing things, and the other is success in life. Life is not successful, and success is temporary. Success in life, failure is temporary. Do things, be a man first. Churchill said that there is no secret to success, if there is one, there are only two: one is to stick to the end and never give up; Second, when you want to give up, please go back to the first secret.

8. Bowling effect.

The object of bowling is 10 bottles. If you knock down 9 bottles at a time, you will eventually get 90 points. And if you can knock down 10 bottles every time, you will eventually get 240 points. This is the rule of social grading: as long as you are better than others and can persist for a long time, you will win more opportunities. The superposition of such opportunities is the gradual amplification of life effects, which eventually leads to a huge gap between people.

9. Ice cream philosophy.

Selling ice cream must start in winter, because fewer customers in winter force you to reduce costs and improve service. If you can survive in winter, you will no longer be afraid of competition in summer; Similarly, only after suffering can we enjoy life. If a career can flourish in prosperity, it must be tempered in adversity. This is the "ice cream philosophy" put forward by Wang Yongqing, a famous entrepreneur in Taiwan Province.

10. Brand effect.

The cost is about 400 yuan-Hermes in 600 yuan sells for 60,000 yuan, and the rich are still flocking to it. What is a famous brand? If you add a zero to the cost price, it's called a famous brand. Cost plus two zeros is called luxury. How many zeros can be added after the cost price? This is called literature/material!