Enterprise Management Sandbox Simulation Training Project

Introduction: Although it is a virtual position in the enterprise management sandbox simulation, it is also the most authoritative of many virtual positions. Although This position will shoulder more responsibilities and challenges than other members, but I still enjoy it as always. Below is the sandbox simulation project training report I brought to you. I hope it will be helpful to you.

1. Purpose of practical training

To enable students to: 1. Understand the basic elements of business operations in a simulated corporate environment. 2. Master the basic logic of business operations. 3. Master the basic methods of business operation. 4. Learn to analyze business operating data.

5. Understand the value of teamwork. 6. Experience business operation risks. 7. Understand the business philosophy of the company.

2. Practical training process and tasks

3. Assignments and requirements

3. Writing a business plan (business plan template) (1), project Company overview 1), investment arrangements

2), basic situation of the company

Other situations or data that need to be highlighted (can be repeated below, this summary will be used as a project summary by the investor) Browse) (2), business description

1), the purpose of the enterprise (about 200 words) 2), main development strategic goals and stage goals

3), uniqueness of project technology (Please compare with similar technologies) (3) Products and services

1) Introduce the company’s products or services and their value to customers 2) Whether the same product has not yet appeared on the market ?Why? 3), Source of profits and sustainable profitable business model (4), Risks

Risks faced by enterprises and countermeasures (5), Marketing

Introduction to what the enterprise is targeting Market, marketing strategy, competitive environment, competitive advantages and disadvantages (6), management team

1) List the key figures of the enterprise (including founders, directors, managers and key employees, etc.) Key figures 1

4). Key positions for which there are no suitable candidates yet? 5). Strengths and deficiencies of the management team? 6). Talent strategy and incentive system? (7). Financial forecast 1). Completed Required investment in R&D? 2). Investment required to reach breakeven? 3). Time to reach breakeven? 4). Total amount of venture capital to be introduced?

　5) Current monthly income

6), current monthly expenses

7), investment and income (if the company has been established, please attach the corresponding financial statements for the existing financial year) Unit: 10,000 yuan

8). Account opening bank 9). Briefly describe the amount of venture capital investment in this period, exit strategy, expected return amount and timetable? (8). Capital structure

　1). Target capital structure table

2) Capital structure table after the current funds are in place

3) Please explain what kind of investors you want to seek? (Including investors’ understanding of the industry, funding, management (9) Others

1) Please explain why investors should invest in your company instead of other companies? 2) What do you think are the key factors for the success of the company? < /p>

3) Is there anything else that needs to be introduced about the company and products? Is there any manuals, articles, pictures, user feedback and other relevant verification materials about the company or products?

Tips:

Make sure that in your business plan, you have answered the following questions as much as possible: What type of business experience does your management team have? Are any members of your management team successful? Everyone What are the motivations of management members? How did your company and products enter the industry?

What are the key factors for success in your industry? How do you determine the overall sales and growth rate of the industry? What is the industry change that has the greatest impact on your company's bottom line? How is your company different compared to other companies? Why does your company have high growth potential? Why is your project successful? What is your expected product life? What is the cycle? What makes your company and product unique?

Why is your company successful when it must compete with larger companies? Who are your competitors?

What advantages do you have compared to your competitors?

Compared to your competitors, how do you compete with them in terms of price, performance, service and quality? What substitutes are there for your product?

How do you estimate your competitors will respond to your company? If you plan to gain market share, how will you act? In your marketing What is the most critical factor in the plan? What impact will your advertising plan have on product sales?

When

How will your marketing strategy change after your product/service matures? What are the statistical characteristics of your customer base? Where do you think the bottlenecks in the company's development are? Who are your suppliers? How long have they been in business? Where does your company's labor supply come from? What are the exit methods available to investors?

5. Write a summary (1) Group summary

(If not enough, you can add an additional page)

(2) Personal summary

Requirements: Write based on your role in the simulated company. No less than 3,000 words.

Personal summary report of sandbox training on business operation and management

Before the formal examination, we conducted a two-week sandbox training. I hold the role of Finance Director within the group. Since it was our first time to come into contact with the sandbox, we didn’t know much about it, but we were very interested in learning about it. First of all, I know how to participate in corporate affairs as a financial personnel, how to keep accounts and make budgets. Because the situation of our group is relatively complicated, we have to buy a factory, take out a loan, etc. This gave me the opportunity to learn how to keep accounts in various situations. In addition, I learned that the preparation of financial budget is not the responsibility of the financial director alone. It requires the expense data reported by the marketing director, the production expense data reported by the production director, plus our own calculation of financial expenses and Only with data on other expenditures can the company run well. Secondly, I learned how important funds are to a business. In the past, I had only read in books about the importance of funds to an enterprise, but I did not have a personal experience of how important it is.

In the first year, we invested 5% in advertising fees. Since we had little experience, other groups’ advertising fees were very high. We couldn't get a good deal. P1 products are retained by the company. This year we also developed and obtained ISO qualification certification. I sold a manual line and bought a fully automatic production line for P2. At the end of the first year, our team scored 72 points and had an equity of 40,. Ranking in the school group is okay. This makes us more confident.

In the second year, we decided to buy another fully automatic production P2 and increase investment in P1. But we seem to have failed to control expenses, as well as the annual interest on long-term loans. Falling into crisis, we had no choice but to resort to discounts to maintain capital turnover. Fortunately, through concerted efforts, we finally made a small profit, and we were very excited.

In the third year, with a 40M cash loan, we decided to increase the development of P3 so as to monopolize the P3 market in the fourth year.

In the fourth year, the team basically gave up. P1 is fully committed to producing P2P3 and occupying P3 in the Asian market and regional market. But the shortage of funds prevents us from keeping up with the development of market demand. So we still adapt to orders according to production capacity.

Due to inaccurate production forecasts, the fifth-year team missed a P3 order. Although we did not lose much, we did not put due pressure on other teams. In the end, we completed the production task. , and got a lot of cash.

In the sixth year, we bought a production line and factory building, so that our funds were fully utilized. During the sand table training, I served as the financial director. It's a challenging role. To play it well, you must first have some knowledge about finance. So I learned about its working nature through the Internet and other channels. It is difficult to clearly define the scope of the CFO's work. He is the CEO's right-hand man, working side by side with the CEO in daily business, supervising the company's operations in a timely manner, and giving the company a reasonable suggestion when necessary. Looking back on the training process, from being in a hurry at the beginning to dealing with it alone later, I deeply felt the correlation between the financial director and the company, and the summary and refinement of the company's operations when understanding the financial data. From a professional perspective, if you want to be an excellent financial director, you need to have extremely solid theoretical knowledge and reserves, and be extremely sensitive to the classification and summary of various data. Be decisive and avoid confusion and mistakes. After all, even a small error in data calculation will have a great impact on the final calculation result. The operation ended on ?6?. We still feel that we are still not satisfied. Looking at the current situation of the company after 6 years of hard work on the table, we suddenly feel a little reluctant to give up. We are also very grateful that we have this opportunity to learn. I learned a lot from this practical training.

Appendix 1. Business Rules

Market Rules

In these rules we have further subdivided the following two types of rules, namely market segmentation and market development. , marketing activities and sales contracts.

(1) Market segmentation and market development 1) Market segmentation

The so-called market segmentation is to divide the market into buying groups with different needs, personalities or behaviors, and target Each buyer group adopts a separate product or marketing strategy.

Market segmentation has become a brand strategy commonly adopted by mature marketing companies in my country. However, many manufacturing companies do not pay enough attention to this when promoting their products. In a modern era where competition is constantly escalating, it is simply impossible for any one company to capture the entire market, or at least it cannot attract all buyers in the same way, because there are too many consumers, they are too scattered, and their needs and purchasing habits are different. In addition, similar products are all sharing the market cake, so each company must find the piece of cake that suits him best. Brands at a competitive disadvantage can only find their own niche and achieve long-term development by determining their own market segments based on market demand, competitors' weaknesses and their own strengths.

We divide the market here by region and product category, including local market, regional market, domestic market, Asian market and international market. Each region is divided into P1 market, P2 market, P3 market and P4 market. We can think of products as televisions, mobile phones and other products. P1 is black and white, P2 is color TV? The regional market, domestic market, Asian market and international market need to be developed by us.

2) Market development

Before entering a certain market, a certain amount of money and time must be spent to expand the market, such as market research, recruitment and other activities. Since the geographical location and scope of each market are different, the time and capital investment required to develop different markets are also different. If the market development is not completed, the enterprise cannot engage in sales activities in this market.

Table 1 gives the rules related to market development:

Table 1 Time, capital investment and development rules required to develop the market

(2) Marketing Activities and order acquisition 1) Marketing activities

Our country has entered an important turning point in economic development and a period of market change. The huge market share and huge consumer groups have caused the continuous influx of foreign companies, causing Chinese enterprises to face Facing the baptism of internal and external wars, and the further intensification of competition, companies will definitely be forced to completely transform into a customer-oriented sales model.

The marketing activities of this simulated enterprise are mainly reflected in two aspects: market analysis and advertising investment.

2) Order acquisition ① Order card

The order card is used to simulate the company's market, including local market, regional market, domestic market, international market, etc. There are various market pairs on the card. Quantitative data on the products in demand. During the sandbox activity, all orders for different market segments for six to eight years should be prepared, as shown in Figure 1.

Figure 1 Order card

Description:

The order for this course is expressed in the form of an order card. The order card consists of market, product name, product quantity, unit price, total order value, billing period, special requirements and other elements.

Order cards marked with "urgent" are required to be delivered in the first quarter of each year. For delayed delivery, 25% of the total order amount (rounded) will be deducted as liquidated damages: Ordinary order card Delivery can be made in any quarter of the year. If delivery cannot be made this year due to insufficient production capacity or other reasons, 25% of the total order amount (rounded) will be deducted as liquidated damages at the time of delivery.

The account period on the order card represents the payment method of the loan when the customer receives the goods. If it is 0 account period, then the payment is in cash; if it is 4 account periods, it means that the customer can pay after 4 quarters. If the order card is marked with "IS09000" or "IS014000", then the production unit must obtain the corresponding certification before it can get this order.

② Order acquisition

On the basis of fully analyzing the market (using the product market forecast chart as a reference blueprint), advertising can be placed. Advertising is placed by market and product. Once you place an ad, you have the opportunity to win orders. In principle, the more you invest in advertising, the greater your chances of winning an order. At the sales meeting at the beginning of each year, the advertising investment of the comprehensive enterprise (each group fills in the advertising investment form, Table

　2), market demand, i.e., the competitive situation between enterprises, and other factors are considered, and orders are received according to prescribed procedures. Customer orders are divided according to market, and the order selection sequence is as follows:

Based on the amount of advertising investment for a single product in each market, the company selects orders in sequence. If the advertising investment for this product in this market is the same, then compare the total advertising investment in all markets for this product: If all advertising investment for a single product is the same, then compare the total advertising investment for all products and all markets: If all products, all markets If the total advertising investment of both parties is the same, whoever submits the advertising plan first will be selected first. However, market orders are affected by random events. Unexpected events such as social economy, government, and natural disasters will affect the supply and demand relationship of products, thereby increasing the contingency of orders. You must always pay attention to reminders of system unexpected events. The probability of random events is determined by the parameter settings of the teacher guidance platform.

Note:

In each market, you must invest at least 1M for each product to have the opportunity to choose.

No matter how much advertising money you invest, you can only choose one order at a time and wait for the next order opportunity. The number of products in each market is limited, and advertising does not necessarily guarantee getting orders. Experts who can clearly analyze market forecasts and are capable of commercial espionage will definitely have an advantage. Note: At the beginning of each year, each group fills in the annual advertising investment according to different markets and products based on full participation in the market forecast chart. The blank cells in the table indicate that the product can invest in advertising expenses in that market, while the shaded areas do not allow investment; the advertising expenses of all products in each market are accumulated to obtain the total expenses paid by each group in that market. The total amount on all order cards in each group per year is added up and filled in the total order amount, and the costs are added up and filled in the total cost.

Table 2 is the advertising investment form used in this course (first and second years)

?Business operating rules

(1) Purchase and sale of factory buildings and leasing

There are three factories A, B, and C set up on the sand table. Factory A can accommodate four production lines, B production room can accommodate three production lines, and C factory can accommodate one production line, which is used to simulate enterprise production and manufacturing. Environment, as shown in Figure 2

Figure 2

Table 3 is a description of the price and scale of factory transactions and leases

Table 3 Description:

In this training, depreciation is not mentioned for factory buildings by default. The factory building can be used at any time, and a decision will be made at the end of the year whether to purchase the used factory building. If you decide to buy, you will pay the corresponding cash and put the paid cash into the factory building value area; if you decide not to buy, you must pay rent. The rent paid does not take into account the time when the factory started to be used. As long as the factory is not purchased at the end of the year, then Full year's rent must be paid. The factory can be sold at any time at the purchase value and you will receive cash equal to the value of the factory.

(2) Production line purchase, adjustment and maintenance

Production line mainly refers to the production equipment in the factory. Equipment is an important material and technical basis for modern enterprise production and an important part of the enterprise's fixed assets. The equipment in this course mainly includes: manual production line, semi-automatic production line, fully automatic production line, and flexible production line. Different production lines have different production efficiency and flexibility.

Figure 3 and Figure 4 respectively show the production lines used in this course and the comparison of their production efficiency and flexibility.

Figure 3

Flexible

Figure 4

Table 4 shows the price of production line transactions and related instructions for use

(3) Product technology investment and qualification certification

1) Product technology investment

Product research and development requires at least 6 cycles. Only a certain amount of money can be invested in each cycle, and research and development cannot be accelerated. ;

The processing and production of this product can only be carried out after the research and development is completed. Production cannot be started before the research and development is completed (but materials can be prepared in advance):

All products can be developed at the same time , you can also select some products for research and development; you can stop investing in product technology at any time but the money you have paid cannot be recovered; if you want to continue research and development after stopping research and development for a certain period of time, you can increase investment on the basis of previous research and development; Table 5 is the relevant instructions for product research and development:

Table 5 Time invested in product research and development and research and development expenses 2) Qualification certification

You can choose whether to pass ISO900 or ISO14000 certification. You can authenticate both, or you can choose only one of them for authentication. Certification takes more than a year. Investment in certification can be stopped at any time, but money already paid cannot be recovered. A certification can only be deemed to have the qualifications for the certification after all investments have been completed.

Table 6 is the relevant instructions for product certification:

Table 6 Time and cost required for product certification

(4) Product processing

After product development is completed, orders can be placed for production. The production of different products requires different raw materials. The raw materials and quantities used in various products are shown in Figure 5.

Figure 5 BOM structure of series products

Each production line can only have one product online at the same time. Processing fees need to be paid when the product goes online. Different production lines have different production efficiencies, but the processing fees that need to be paid are also different. Table 7

Table 7

Each time an updated production is performed to complete the warehousing task, the products produced on each production line will be moved to the finished product warehouse for one accounting period. The work-in-progress on the production line is pushed forward one grid. If the work-in-progress is at the last grid of the production line, the product is directly taken off the production line and placed in the finished product warehouse, indicating that the product processing is completed.

(5) Raw material ordering and results warehousing operations

Raw material procurement involves two links, signing a purchase contract and receiving materials according to the contract. Pay attention to the procurement lead time when signing a procurement contract. R1, R2, R3, and R4 raw materials require a quarterly procurement lead time. When the goods arrive at the enterprise, they must be received in full according to the order, and the raw material fees must be paid according to regulations or included in accounts payable. The arrival of the goods may be affected by unexpected circumstances, causing delays. The deferral rate is determined by the parameter settings of the teacher guidance platform.

Purchase of raw materials and account period setting table 8

(6) Financing methods Enterprises cannot engage in any activities without funds. In the business management simulation course, the company has not yet been listed, so its financing channels can only be bank borrowings, private financing and accounts receivable discount. The following compares several financing methods in Table 9.

Short-term loans and private financing each have an opportunity at the beginning of each quarter to decide whether to lend.

Long-term loans will have an opportunity to decide whether to borrow at the end of each year.

The loan must be repaid when it is due. If it is within the loan limit, the loan can be renewed, otherwise it must be paid in cash.

Table 9 Financing methods and expenses of enterprises

Tips:

Regardless of long-term loans, short-term loans or private financing, 20M is the basic loan unit. The maximum term is 6 years. The term of short-term borrowing and private financing is one year. If the term is less than one year, the interest will be calculated as one year. After the loan is due, the receivables can be returned and discounted at any time. The amount must be a multiple of 7 and will not be considered. During the account period of accounts receivable, a discount fee of 1M is paid for every 7M of receivables, and the remaining 6M is placed in the cash bank as cash.

Note:

The investment costs, installation time, and production cycles of various production lines are different. The production cycle of the manual line is 3Q, which means that it can only produce one product a year; the semi-automatic, fully automatic production line and flexible line can produce two products, four products and four products a year respectively. When investing in a production line, the cash paid is paid in installments according to the installation cycle: the cash paid for the production line is divided evenly according to the installation cycle (cash paid/installation cycle), and the payment is paid every installation cycle. A lump sum of cash will be paid until the installation is completed; after the installation is completed, all funds for the purchase of this production line will be placed in the equipment value area to constitute the company's fixed assets for future depreciation (Note: Do not give the cash for the purchase of the production line to the instructor or others ). ?

? When investing in a production line, do not continue to invest every year according to the installation cycle. In the case of a shortage of funds, you can stop investing in the production line, but the investment you have made cannot be recovered; if you want to stop development for a period of time, If you continue to invest in purchasing this production line, you can continue to invest on the basis of previous investment.

The production line can only start processing products in the second quarter after all investments and installations are completed. A production line can only process one product at the same time. After a semi-automatic line and a fully automatic line choose to process a product, if they want to process other products, they need to make changes. The change cycles are 1Q and 2Q respectively, which means that production must be stopped for 1 quarter and 2 quarters before processing other products. , other products can be produced only after the change is completed; changing the production line requires corresponding change fees.

There is no depreciation for the factory building, and the production lines are depreciated according to the declining balance method for each production line. There is no depreciation for the newly installed production lines in the current year. Depreciation = value of a single production line equipment/3 rounded down. When the equipment value drops to 3M, depreciation is 1M per year. Fixed assets liquidation will be carried out when the production line is sold. All production equipment needs to pay equipment maintenance fees at the end of the year when they start producing products. Each production maintenance fee is 1M/year. The production line can be sold when it is not processing any products; if the equipment value area is depreciated and is less than the residual value after sale, the difference will be recorded as additional income; and if there is still surplus after the equipment value area is depreciated, the difference will be liquidated as fixed assets and recorded as additional expenses. .

2. Competition rules for the National College Student Enterprise Management Sandbox Simulation Competition

Competition scoring precautions:

1. In order to ensure the fairness of the sandbox simulation competition, Additional shareholder investment will not be allowed during the competition, and bankruptcy will result in withdrawal from the competition.

2. The advertising time during the competition is limited to 10 minutes. If it exceeds the time limit, the advertising opportunity will be lost; the total operating time per year is limited to 40 minutes, and 10 points will be deducted for each minute exceeded.

3. The college’s simulation training uses 6 sets of competition model software, and the provincial and national competitions will use 12 sets of competition model software.

4. The results of the competition are subject to the calculation results of ITMC enterprise management sandbox simulation software.

5. All participating schools must strictly abide by the competition rules. The organizing committee of this competition has the right to modify and interpret the competition rules

Remarks:

1 . All assignments, whether group or individual, must be submitted electronically and in hard copy.

2. The class uniformly designs the homework cover. The title is in size 4, the content is in size 4 smaller, the title is bold, and all fonts are in Song Dynasty.

3. Bind them into a book in the order of group work first and individual summary last. ;