Easy Car Original As a high-end sub-brand, Star Way Lingyun can be said to have opened up a situation for Star Way brand. In recent years, the average monthly sales volume of about 2,000 vehicles has made it a sales pillar under the Starway brand, and with the listing of the 2023 Starway Lingyun in September, the new car has brought many topics. Analyzing the reasons, the starting price of 654,380+047,900 yuan remains unchanged compared with the model of 20,265,438+0, which is not easy in the environment of rising raw material prices. At the same time, the new car has also upgraded the "Queen's Car", bringing a more textured aurora green color scheme, which has successfully attracted the favor of many home users. Then, in addition to the changes in product strength, what changes have been made in the sales policy of Star Way Lingyun in 2023? In this issue, we might as well visit 4S stores on the spot to learn about the sales policy of new cars.

The front face of 2023 Star Way Lingyun is still composed of its iconic penetrating LED headlights and large-size medium net. At the same time, the "EXEED”logo above the LED daytime running lights has a lighting effect and is full of avant-garde technology. In addition, this new model has also added two kinds of car paints: Aurora Green and Starry Silver.

In 2023, the dimension of Lingyun on Star Way is 4780/ 1885/ 1730mm, and the wheelbase is 2800mm. It is a standard medium-sized SUV. Compared with the mainstream joint venture competing products at the same price, the 2023 Star Way Lingyun often occupies the size advantage.

It is worth mentioning that the 20-inch model equipped with the real shot model does not need to be upgraded at extra cost. This time, the manufacturer introduced the policy of 1 yuan to upgrade the mainland tires for the 2023 Starway Lingyun, provided that the first 5,000 users who bought the 2.0T version of the 2023 Starway Lingyun can enjoy it. The new car has been on the market for nearly two months. According to the sales figures, there may not be many places left, so the riders who want to get on the bus quickly.

The design of the tail of the 2023 Star Way Lingyun echoes the front face from beginning to end. Its penetrating LED taillights and "EXEED" logo improve the recognition of the whole vehicle. At the same time, the new car also uses bilateral chrome-plated exhaust holes, and the grade of the whole tail is vividly portrayed.

It is not uncommon to see the design of double screens, but on the basis of the price of 1.6 million yuan, the interior cockpit of 2023 Star Way Lingyun gives a combination of double 1.2. 3 inch large double screens, suede and Napa leather, which is really rare at the same price. Therefore, in terms of materials, the 2023 Star Way Lingyun is kind.

This Xiongshi Zhiyun 4.0 system is still very complete in function, including voice system, QQ music, Himalayan, Baidu map (AR live navigation) and Apple CarPlay. At the same time, the system also integrates driving recorder, remote control, facial recognition, OTA upgrade and other functions, and its intelligence basically reaches the level of the mainstream echelon at the same price.

Of course, the focus of the upgrade of Lingyun in 2023 Star Road still belongs to the "Queen's Car". The entire front seat not only endows the seat with comfortable functions such as heating/ventilation, massage, etc., the co-pilot seat of the co-pilot is also equipped with leg rests, and a set of sleeping headrest is also prepared for the co-pilot passengers. Even if you have a rest in the car occasionally, your comfort will not be compromised.

Then we will look at the spatial performance of Lingyun in 2023. Height of experiencer 175cm. After the front seat is adjusted to a reasonable position, the head space is just a punch, and the performance is acceptable.

Keeping the front seat unchanged, the experiencer with height 175cm can still get fist space and leg space close to two fists in the back row; In addition, the 2023 Star Way Lingyun system supports the adjustment of double-row seat backs, and the comfort level can basically meet the needs of most home users.

Thanks to the size advantage, the trunk volume of 2023 Star Way Lingyun is also considerable. Of course, it also supports both electric tailgate and inductive tailgate, which is practical and convenient.

In the power part, the 2023 Star Range Lingyun has two engines: 1.6T and 2.0T. The gearbox is matched with the 7 DCT real-shot model, equipped with a 2.0t high-power engine, with a horsepower of 26 1Ps, and the measured acceleration of 100 kilometers reaches 6.58s at the fastest, supporting three driving modes: sports, economy and comfort.

Generally speaking, Xingtu Lingyun provides a rare 2.0T power engine at the same price, and the title of "Technical Chery" is not groundless. This 2.0T engine, code-named SQRF4J20C, is not only powerful, but also recommends No.95 gasoline. At the same time, the official clearly stated that 92# gasoline can be used. The fuel consumption of users of third-party platforms is also 0.5-2L lower than that of competing products at the same level. It can be seen that both technology and design performance do not lose the joint venture brand at all, which adds weight to the identity of the 2023 Star Road Lingyun high-end model.

For most users, it may be more practical to provide basic maintenance free of charge than the three-piece lifetime warranty. High-end brands like Xingtu can save consumers at least 1 10,000 yuan in basic maintenance costs every year.

In terms of car purchase policy, according to this field visit to dealers, in addition to the above-mentioned "warranty ceremony" and "maintenance ceremony", the 2023 Star Road Lingyun also provides an interest-free financial loan policy of up to 90,000 yuan. Take the real vehicle model as an example (guide price 1.6999 million yuan). Users only need to pay 79,900 yuan+purchase tax+insurance * * * to pick up the car. At the same time, 2023 Star Road Lingyun also provides free basic maintenance and free basic traffic for the first car owner to help users reduce the use cost in the process of car use.

Generally speaking, this time, 2023 Star Road Lingyun solved the actual car purchase problem for users both before and after sale.

Editor's comment: Based on the comprehensive full-text analysis, although the 2023 Star Way Lingyun is only a small change for one year, this upgrade has expressed full sincerity. Its "queen's car" can be said to hit the pain point of current home users and improve the comfort of the co-driver. At the same time, in 2023, Star Road Lingyun has given an interest-free loan of up to 90,000 yuan, and the owner of the first car can also enjoy policies such as lifetime warranty, free basic maintenance and free traffic. Therefore, in terms of the price range of 147900 yuan-182900 yuan, the 2023 Star Road Lingyun is indeed more attractive than some joint venture brands.