Aston Martin is quite popular recently. After the profit warning was issued, the news about TA's sale of its equity was endless-the sales volume in 2019 was 58 19, which was 7% lower than that in 20 18. The adjusted interest, tax, depreciation and amortization will reach 65.438+0.3 billion to 65.438+0.4 billion pounds, about 60 million pounds lower than expected; The operating profit margin will be 12.5% to 13.5%, which is lower than the previous forecast of 20%. After all, Aston Martin was valued at about 5 billion pounds when it went public, and now it is valued at about 654.38+0.5 billion pounds, a drop of nearly 3.5 billion pounds.

At present, there are three potential acquisition names, and other potential buyers in the Middle East or India are anonymous:

1. Canadian investor billionaire LawrenceStroll is having in-depth discussions with aston martin about injecting about 200 million pounds (US$ 260 million);

2. Reuters, the Financial Times and many other foreign media reported that Geely Group had contacted Aston Martin and planned to invest 19.9% in Aston Martin, involving an amount of 200 million pounds-Li Shufu extended an olive branch to Aston Martin on 20 15, and the final price was not negotiated;

3.？ Battery giant Coffee Contemporary Ampere Technology Co., Ltd.;

According to the 20 18 annual report (the 20 19 annual report has not yet been published), the most important shareholder structure of Aston Martin is as follows:

Among them, Daimler is worth mentioning. The relationship between Daimler and Aston Martin originated from 20 13:

20 13 in July, Daimler held 5% shares in Aston Martin and signed a letter of intent for the supply of engines and electronic/electrical systems, mainly AMG supplying engines and Mercedes supplying electrical/electronic systems. Daimler was granted an observer role on the board of directors (At? That? Same? Time,? That? Company? Will. Receive? Ann? Observer? Status? Are you online? Board? Yes? Management? Yes? Aston? Martin. )

On February 20 13, and July 0/3, it was intended to formally sign an agreement to determine that Daimler would eventually acquire 5% of the shares in several steps, regardless of the cash consideration, but made it clear that it had no voting rights. What is not mentioned in the press release is that Daimler has the right to terminate the agreement, but it must inform it three years in advance-according to the annual report, the actual share is 4. 18%.

Benefiting from this cooperation, adopt AMG? DB 1 1 of V8 engine was officially released in 20 17, and later Vantage, including the latest DBX, also benefited from this cooperation. At present, Aston Martin's 8-cylinder series has all been produced by AMG, the gearbox on DBX is also AMG's 9-speed, and the locomotive system is Mercedes-Benz COMAND.

Daimler also once heard the news of the acquisition of Aston Martin, but it was all in the past. After the signing of the 20 13 cooperation agreement, there is basically no news in this regard. Judging from the current transformation of Daimler's new four modernizations, it is a great challenge. AMG wants to be a small engine, and the time and space environment for acquiring Aston Martin is not allowed. Judging from the three companies disclosed at present, Geely Group has obvious advantages:

1. Of the three, only Geely has experience in vehicle manufacturing;

2. Geely's successful acquisition of international brands such as Volvo and Lotus proves that Geely is not a short-term investor and has the ability to win.

3. Geely itself used to be the largest single shareholder of Daimler (Geely currently holds 9.69% of the shares, and BAIC Group plans to increase its holdings to 10%), and it is still the second;

If Aston Martin is won by Geely, just imagine from the product point of view:

1. First of all, there should be no twists and turns in the existing Aston Martin product system. After all, Geely and Daimler are related, so the AMG agreement should not be affected (assuming that if it is acquired by BMW, this technical cooperation will probably be embarrassing);

2. Aston Martin's future products also need electrification. Rapide working with Williams? E project has been announced to be stopped, and electrification itself is not Martin's strong point. Whether it is technology or capital, it is a great test (and the profitability of electrification itself is still far away, and Tesla has not yet made a profit), but Geely happens to have it all: in recent years, Geely's global acquisition should have absolute confidence in its international financing ability; From the PMA platform of the future mini-car smart to Polestar2? From the CMA platform to the top Lotus EVIJA pure electric supercar, Geely has demonstrated its technical strength in electrification, and I believe Aston Martin should also be particularly interested in this.

3. If Geely succeeds, it will also enhance the brand gold content of the whole group and make up for the shortcomings of sports cars.

While the iron is hot, you need to be hard. Now Aston Martin continues to challenge the capital market. If you want to sell a good price, you can only hope for DBX barley. Aston Martin said that since the launch of 1 1 last year, DBX has received orders for about 1800, with a domestic pre-sale price of 2.378 million.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.