Project introduction:
At present, there are two main ways of lending in society: bank loans and private lending. The strict examination and approval of bank loans and the long examination and approval time make some small and medium-sized loans unable to be issued in time or in time, while private lending has a high degree of analysis and high interest. P2p online lending platform has solved the problem of small and medium-sized loans with its high efficiency and rapidity.
For investors, domestic investment channels are scarce and investment risks are high, so many people can only choose to deposit their money in low-yield banks. P2p online lending platform can provide a relatively safe and high-yield platform for middle-class investors. Under the condition that the platform can provide principal and interest guarantee, the annual income 13% is even higher, which is very attractive to investors.
Market analysis:
According to the online loan data, there were 103 new p2p platforms in September, and the number of industry operating platforms reached 1438. As far as the market scale is concerned, it has exceeded10 billion yuan in 20 13 years, and market research institutions predict that it will exceed 200 billion yuan in 20 14 years. It can be seen that the market prospect of p2p platform is very great.
Operation plan:
Through the combination of modern online marketing mode and offline promotion, we can quickly improve the popularity of the website, increase the traffic of the website, increase the stickiness of customers, and finally improve the registered users and transaction volume of the website.
Platform services:
To stand out among many p2p platforms, it is necessary to have its own service characteristics. For investors, whether the investment is reliable or not, the protection of investment principal and income is the most concerned; For borrowers, what they want most is to get loans quickly in the simplest way. Therefore, the platform should be prominent in product selection and operation mode.