I believe friends all know what the naughty value of Taobao is. The higher the purchasing power, the faster the naughty value rises. Of course, it's not just purchasing power that determines the naughty value. So, what is naughty value? Naughty value, how to calculate naughty value. Refractory value refers to the integration of three dimensions: user purchasing power (total purchase amount and purchase times), interactive value (evaluation, sharing, community message, seeking answers) and credit rating. Taobao member naughty value is a method to calculate account ranking based on Taobao's rich big data. Its main indicators are core indicators such as purchasing power, interaction index and shopping reputation. The purpose is to encourage users to better participate in interaction and sharing, so that Taobao can truly achieve "community". Stubborn scores are not fixed. The system will update the score on the 8th of each month by analyzing and calculating the user behavior data of the past 12 months. Alibaba Group Ali naughty score 1000 points. If the score is lower than 1000, it is divided into ordinary members; if it is higher than 1000, it is divided into svip, accounting for only 3%. Naughty value is dynamic, and its score is calculated according to the performance of consumption behavior in recent 12 months. The 8th of each month is the update date of naughty value. Naughty value is an important index to measure the national consumption ability. It depends not only on purchasing power, but also on the evaluation and sharing of love, and even on honesty, thus affecting the naughty value. The person in charge of the Ali Member Operation Center said that in the future, it will break the "one size fits all" welfare distribution for all and provide personalized rights and services for different types of members. What is the formula for calculating naughty value? "Naughty value" is a score obtained by calculating your comprehensive purchasing power, interaction index and shopping reputation on the basis of Taobao's rich big data, that is, naughty value. In other words, the naughty value is not only calculated by purchasing power, but also includes the buyer's interaction, such as answering everyone's questions or questions and the user's purchase credit.