Zhou Qiren, a famous economist, thinks that the manufacturing industry may need a complete rebirth.
The Central Economic Work Conference put forward five major tasks in 20 16, among which solving industrial overcapacity is impressively listed. Overcapacity has also become a knowledge, because our production capacity is for the whole world, but the problem is that we have overcapacity, but the market capacity is insufficient. There seems to be a shortage of businessmen running around the world to press production capacity. Sales? Get out. We have strong manufacturing ability and weak market ability. How to solve this dilemma, Zhou Qiren mentioned more than once, Huawei's main income now comes from the world, and its main profit comes from overseas, not by low price, but by quality and concept, which is a huge opportunity. A lot of production capacity is actually not enough. Many things we have now are not good enough, just a little worse. To some extent, we are really sorry for our consumers.
On many occasions, Zhou Qiren talked about installing nail clippers in Zwingli? Amazing? :? Human nails have two radians, while ordinary nail blades have only one radian. This synchronous nail clipper has two radians, horizontal and up and down, which is especially suitable for cutting. It was after I used it that I first knew what my nails looked like in my life. ?
Zhou Qiren wants to stimulate his complacency and complacency about manufacturing with a small nail clipper. ? Don't just shout innovation and stir up new concepts. Many products we produce now will have a huge market if their quality is improved and upgraded. ? Zhou Qiren said? Years of export orientation have brought sequela. At that time, the country was short of foreign exchange, and good things were exported first to earn foreign exchange, which led to the backward concept. It seems that domestic demand can only be cheap and not quality. ?
The problem is that the current market is striving for quality, and the quality of existing products can't meet the domestic demand. Do you know how big the gap is now Look at foreign purchasing, the popularity of Haitao and the surge of imported consumer goods. We can understand that we can't make those things? Most of them can be done, but the quality is almost inferior, which is almost inferior in the current market. People go to Japan not only to buy toilet seats, but also to buy toilet seats. White lover cookies? Everyone is limited to 5 boxes, which is really embarrassing; I went to the underground supermarket of Beijing Guangxin Tiandi, and the food consumption trend of middle-and high-income families in China. Boy, more than 90% of them are imported, including fruits from Argentina and pork from Germany. If we don't launch a revolution to improve quality, our excess production capacity will increase. ?
Zhou Qiren said that the consumer goods market is facing a? Quality revolution? Whoever holds this head can go up. ? There are hundreds of millions of people in the middle class alone, and according to my observation, we all underestimate the quality requirements of consumers, and every line counts. ?
The success of Xiaomi mobile phone is of historical significance. It sends a signal to the whole manufacturing industry that the real thing will be made and the market will recognize it. In fact, Xiaomi was not an internet thinking from the beginning. Who did Lei Jun learn from? He said it was Tong Ren Tang, that is, the real thing didn't bully customers, and he was willing to make good products with good things. The manufacturing industry has been bargaining for years, even at the expense of quality to lower prices. This road has come to an end. Going in the opposite direction may kill a way. ?
I also studied the performance market recently. A few days ago, my friend dragged me to see the play Logging by a famous Polish director. What are the characteristics of that famous director? No sense of time? It is said that the longest scene lasted three nights. The play Logging lasted five hours. I said I was an educated youth who went to the countryside. Can I enjoy it for five hours? Finally, I really watched the work for five hours, but I still translated it. It doesn't matter if I don't know the language. At the end of the play, there was a full house and no one left. Where is the magic? Unique and carefully polished. ?
Are you sure? Zhou Qiren said? It is a great challenge for our industry to make up our minds to do a good job in product quality, not just the cost. Your team, employees, product standards, production processes and corporate culture are used to making cheap products, and it is very difficult to pull them over. So rebirth after death is also a way, otherwise it may not be changed. ?
Consumers are sensitive not only to quality, but also to time. ? Looking at the convenience of service, it seems that people are not sensitive to convenience for a long time. In fact, because of poverty, everyone's time cost is low. With the rapid increase of income, people's time cost is also rising rapidly, especially in the service industry. Not only that, but is it convenient? Could it be more convenient? From this perspective, it is far from it. ?
The entrepreneur who cares most about the cost of time is Jobs. When Zhou Qiren read the biography of Jobs, he saw the CEO of Apple walk into the office of an R&D engineer, complaining that the Mac computer was turned on for too long. Engineers don't understand so what. Jobs put it another way:? If you can save a life, are you willing to find a way to shorten the startup time 10 second? Then, Jobs went to a whiteboard to demonstrate that if 5 million people use Macs, turning on 10 seconds every day will waste about 300 million minutes every year, which is equivalent to at least 100 people's lives. The engineer learned that after a few weeks, the opening time of the Mac was shortened by 28 seconds.
Time is the most expensive thing in the world. But how many executives like Steve Jobs spare no effort to save time for customers, especially the middle class, whose time cost is rising very fast? Can our service keep up? Zhou Qiren said? Therefore, not only the quality of products lags behind domestic demand, but also the convenience of services seriously lags behind the rising speed of domestic time cost. Why is WeChat popular? Convenient! A 90-year-old lady will use it soon. Why Taobao and Alipay are popular? Shopping and transfer can be completed with a few clicks on the mobile phone, without queuing. So I think the convenience revolution is in the ascendant.
Don't talk about overcapacity. The fact is that there are many battles to be fought. The key is to find, not to find. I am determined to eat weight! ?