Business links in cross-border e-commerce such as Yi Bei are more complicated than domestic e-commerce platforms, such as customs clearance, quarantine and settlement of foreign exchange. In the transportation of goods, cross-border e-commerce goods need to go abroad.

It is transported from the place of sale to foreign consumers, so the whole transaction time is longer and the goods are more likely to be damaged or lost. Domestic e-commerce takes place in China, and goods are delivered to consumers by express delivery, with short journey, fast arrival and low damage probability. Consumers of domestic cross-border e-commerce are generally in China, while the subjects of cross-border e-commerce transactions are all over the world.

As Yi Bei faces overseas markets, consumers in different countries have different languages, consumption habits, cultural psychology and living customs, which requires cross-border e-commerce sellers to customize personalized services according to the differences of consumers in different countries.

In order to provide quality service to overseas buyers, but there is no extra time, energy and money to build their own overseas customer service team, cross-border e-commerce sellers can outsource customer service to professional cross-border e-commerce customer service teams.

Callnovo's global multilingual customer service outsourcing team has deployed local customer service teams in more than ten countries and regions around the world, and can provide overseas customer service representatives in 35 languages, including English customer service and Malay customer service. Callnovo's local customer service and overseas buyers will not have language communication barriers, and they are familiar with the consumption behavior of local consumers, so they have sufficient professional advantages in providing high-quality overseas customer service.