2017 Tour Guide Business Test Points: Tour Guide Skills

The tour guide business is not an isolated business. It goes hand in hand with the tourism industry and develops together. Tour guides are not an isolated staff member. They are the most active, active, typical, and representative staff members who play a decisive role in the entire tourism industry, especially in the entire tourism reception work. Therefore, the main content of the reception work in the tourism industry is also the main content of the tour guide business, and it is also the main content of the tour guide skills.

What are these contents? They are food, accommodation, transportation, travel, shopping and entertainment summarized by generations of tourism workers over half a century.

1. The formation and importance of the "six elements" of the tour guide business

Now, in our China, from the central government to the local governments, from leaders to the masses, from tourism entrepreneurs, to Tour guides, whenever we mention tourism, everyone talks about the six elements of tourism. What are these six elements? After years of practice and research, we have gained knowledge from top to bottom, from scholars to practitioners, and these six elements are Food, accommodation, transportation, travel, shopping and entertainment.

Don’t underestimate these six words. These six words are summed up from successful experiences and lessons learned from failures after several generations, long-term practice, and the hard work of a large number of people in the industry. The wisdom of thousands of tourism workers. These six words are now the elements for the development of tourism in our country, the norms that guide the tourism industry, and the standards for measuring the tourism industry. At the same time, they are also the six key points and six aspects that our tour guides must consider when making tour arrangements. These six words were formed after long-term practice and at least decades of exploration.

This is called "sharpening a word in ten years." If you don't believe it, there is history to prove it: New China's tourism industry started with the establishment of China International Travel Service in 1954. In order to organize this travel agency, in 1953 The report submitted to the central government on June 18 stated that "in order to solve the food, accommodation and transportation problems of foreign guests", "it was decided to organize an international travel agency."

Within two days, Premier Zhou gave instructions to "please guide relevant parties to prepare immediately." Therefore, under the personal care of Premier Zhou, the tourism industry of New China was born - it was called the tourism industry at that time. In this way, food, accommodation and transportation became the three elements of tourism reception activities in the 10 years after 1954.

Chinese people always like to use the word "travel", but they don't like to use the word "tour" very much.

With the change in the source of tourists, the number of Western tourists and the number of self-funded tourists has increased significantly. In 1964, my country established the first government agency in charge of tourism, the China Tourism and Tourism Administration.

Our understanding of tourism has entered the stage of "tourism" from "travel". In the following 20 years, the tourism industry has taken "food, accommodation, transportation, and travel" as the four major elements. During this period, almost every chapter of the "reception plan" issued by our travel agency instructs tour guides to make arrangements for tourists' "food, accommodation, transportation, and travel."

In the 1980s, the leaders in charge of tourism at that time saw that many Western tourists only visited China but did not shop. In order to earn more foreign exchange, they proposed to "twist foreign countries like towels" Earn people's money back to support socialist construction."

So after the four elements, the element of "purchasing" was added, and our country's tourist souvenirs and handicrafts have since developed!

In the past 10 years, the number of Western tourists has further increased. They praised and complained about traveling in China. They complained that "traveling in China means visiting temples during the day and sleeping at night."

Tourists strongly demand to increase evening entertainment activities, so the requirement of "entertainment" is added to the factors. As a result, closed-circuit television, karaoke, and nightclubs appeared one after another.

This is the simple process of the formation of the six elements of "food, housing, transportation, travel, shopping, and entertainment". It is a process of development from low-level to high-level, from which we can feel that the origin of these six words Not easy, they are the summary of everyone’s practice and the crystallization of the wisdom of several generations.

The six elements are the characteristics of my country's tourism industry. They are the six aspects that we must pay attention to when arranging tourism activities. Therefore, they are also the six aspects that our tour guides should rely on to improve their work skills and art. Food, housing, transportation, travel, shopping, and entertainment are all six aspects that are inseparable and indispensable, and all should be strengthened.

When it comes to importance, we can summarize it like this:

"Eating" is the most important thing. Chinese people pay attention to "food is the first priority for the people", and "eating" is the purpose of tourism. One;

“Accommodation” is the guarantee of tourism. Without comfortable living conditions, tourism will be difficult to carry out;

“Travel” is the key. Without “travel”, there will be no tourism;

"Traveling" is the core. If it is not for traveling, what would tourists do when they go out?

"Purchasing" is the fun of traveling. Not only is it fun to buy, but it is also fun to appreciate it in the future. Endless;

"Entertainment" is the leisure during travel. Only good entertainment and rest can make travel more perfect and more lively.

Therefore, the above "six elements" are also the six aspects that we must make every effort to improve in order to improve the level of reception and tour guide skills. None of them can be missing.

2. How to improve the level of tour guides

First of all, let’s take a look at the current situation of tour guides: There are nearly 200,000 tour guides in the country, 150,000 of whom are regular troops, holding Tour guide certificates issued by the state; another 50,000 people hold temporary tour guide certificates issued by various places and scenic spots, which are only valid in that area.

Among these 150,000 regular tour guides, according to their business The level is divided into four levels, with the highest being special level, followed by advanced, intermediate and elementary.

The current national situation is:

There are 24 special tour guides, 1,139 senior tour guides, 4,002 intermediate tour guides, and the vast majority, more than 144,000, are trainee and junior tour guides. .

If this situation does not change quickly, the level of tour guides will become a lagging factor in the development of the tourism industry, which will become even more urgent after entering the WTO.

The current situation can be summarized as "five more and five less":

There are many people taking the tour guide certificate exam, but there are few people taking the tour guide level;

Obtaining the tour guide certificate There are many people who work as jobs, but few people who use tour guides as knowledge;

There are many people who take tour guides as their profession, but there are few who are truly dedicated;

There are many people who study kickbacks and tips. There are few people who study the business and art of tour guides;

There are many people who manage and discuss tour guides, but few people who truly understand tour guides.