CITIC announced 65438 this year1October 9, and CITIC, CITIC Capital Holdings, Carlyle Investment Group and McDonald's under CITIC Group jointly announced that they had reached a strategic cooperation and established a new company. The new company will acquire McDonald's business in Chinese mainland and Hong Kong at a total cost of up to 2.08 billion US dollars (about1665438+400 million Hong Kong dollars).
McDonald's responded that after McDonald's became strategic partners with CITIC and Carlyle, the corporate name of McDonald's China headquarters was changed from 20171kloc-0/2 to "Golden Arch (China) Co., Ltd.". This change is mainly at the license plate level, and the daily business will not be affected. McDonald's will continue to serve consumers warmly, and the restaurant name, food safety standards and operating procedures will remain unchanged.
In fact, Golden Arch is the first step for McDonald's to become a national fast food chain from local snacks. They opened their first franchise store in Phoenix, USA. For the first time, the appearance of the store adopts two large golden conical parabolic structures. In the 1960s, these two parabolic elements combined and became similar to the present M-shape. The golden arch is actually the earliest visual image of McDonald's.