The Chinese Valentine's Day, also known as Qiqiao Festival, Qijie Festival, Girl's Day, Qiqiao Festival, Qinianghui, Qixi Festival, Niu Gong Gong Po Day, Qiao Xi, etc., is a traditional Chinese folk festival. Below is the Qixi Festival activity planning plan I compiled for everyone. It is for reference only. If you like it, you can collect it and share it!
Qixi Festival activity planning plan 1
Theme:
Romantic Valentine’s Day, warm roses
Time:
August 20
Activity content
Any couple who visits any of the Liansheng Garden stores on August 20 and walks hand in hand from the entrance to the store, the man can get a delicate rose to give to his beloved woman. Limited to 300 copies.
Atmosphere layout
(1) Entrance
At the entrance, pink balloons are used to tie up a "heart"-shaped door, with a man and a woman " "Two Love Angels" distribute roses at the "heart"-shaped door to lovers holding hands entering the store through the door.
(2) Product display area - Love Corridor
Open up a special area for displaying Valentine's Day gifts, such as jewelry, perfume, silk scarves, chocolate, leather goods, cosmetics, etc. The planning department produced some image spray paintings with words such as "Happy Chinese Valentine's Day" and arranged them in the store above or around the display area.
Event details
(1) Men distributed at the entrance must wear black suits, black leather shoes, ties, and the "Angel of Love" logo on their chests, and be handsome and elegant; women are required to wear Wedding dress, light makeup, beautiful.
(2) Couples who pass through the heart-shaped door must hold hands before handing out roses. The "love angel" who distributes roses can flexibly ask them to kiss, etc., to liven up the atmosphere of the scene.
(3) Roses should be packed in exquisite gift baskets, carried by women, and taken out by men for distribution.
(4) According to the allocated quantity of roses in each store and the actual customer flow, select the corresponding time period for distribution to ensure that distribution is available throughout the day without ending the distribution.
(5) The "Angel of Love" says to all the lovers who pass through the "heart"-shaped door: Happy Chinese Valentine's Day!
Departmental cooperation
1. Planning Department
(1) Purchasing and Distribution of Roses
The Purchasing Department will purchase roses before August 11th and arrange special vehicles to distribute them to various stores on August 20th.
(3) Advertising production
The planning department is responsible for the production (including outdoor stand-up inkjet printing, store promotion inkjet printing, love angel logo) and will be delivered to each store before August 18.
(4) Wedding dress rental
The planning department will rent a wedding dress and deliver it to each store together with roses on August 20.
(5) DM order production
The planning department will complete the production before August 20 and send it to each store.
2. Operations Department
(1) The "heart"-shaped door and atmosphere decoration at the entrance should be completed before August 20.
(2) The product display layout in the Duotou display area of ??the "Love Corridor" must be set up before August 17th, and the atmosphere decoration must be completed.
(3) "Love Angel" men's suits are provided by themselves, and flower gift baskets are provided by the branch.
(4) Creation of the atmosphere at the event site.
(5) All promotional materials will arrive at the store before August 18th, please store them properly.
3. Purchasing Department
Cooperate in the production of DM orders according to the annual planning table
Event promotion
1. Door banners
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Content: Romantic Chinese Valentine's Day, warm roses
2. Outdoor stand-up spray painting (2 pieces)
(1) Content: event introduction, event DM page
(2) Content: Love billboard
Theme: Say it, say you love me.
Description: Make an exquisite love poster with a lot of romantic true love confessions preset on it. People who watch it can send it to their sweethearts in the form of text messages.
3. Entrance and passage spray painting
Content: Chinese Valentine's Day image spray painting
Cost budget
1. DM production fee 20_ _yuan
2. Advertising product production fee 500 yuan
3. Rose purchase fee 800 yuan
Total cost: about 3,300
Chinese Valentine’s Day activity planning plan 2
1. Activity theme
Love lasts a lifetime, sincere expression of love
Activity (1) Theme: Chinese Valentine’s Day, true love Infinite
Activity (2) Theme: If you love me, say it bravely
Activity (3) Theme: Love is priceless, love me and you will get a prize
II , Activity time
July 30 to August 2, 20__
3. Activity objects
1. Activity (1) Target audience: Aged between 23 and 45 years old, tastefully dressed, especially men and customers who drive private cars;
2. Activity (2) Target audience: Activity (1) participants and cosmetics stores The husband (or boyfriend) of the member;
3. Activity three is aimed at the target audience: participants of activity (2) and all women who participated in the selection;
4. Activity content
p>Activity (1): "Qixi Festival Lovers, True Love Is Unlimited" Special Promotion
During the activity, all men can purchase the "Romantic Heart Gift for Couples" special package (worth ￥999 yuan) in our cosmetics store ), as a gift to your wife (girlfriend), to fully express your love and thank your wife (girlfriend) for her support and help in the past year; customers of our store can also promote (lover** *Enjoy event discounts);
The Beautiful Heart Card can enjoy nine special discounts:
1. 600 yuan for any product in our store;
2. After-sales service at our store Four beauty care projects;
3. Receive a set of "Infinite Love" customer product gift box worth 399 yuan (special packaging) for my wife (girlfriend);
4. On August 2, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;
5. Receive a brand-name men’s belt (or brand name shirt, wallet);
6. Receive a free men’s facial cleanser;
7. Free men’s kidney care;
8. Receive Get a love vow card as a gift, participate in the "Best Love Words Selection" event, and have a chance to win exquisite prizes;
9. Receive a 10% discount if you place an order on the same day;
Note: or get married If the time is more than three years (including three years, subject to the marriage certificate), you can get an additional 10% discount (10% discount)
Activity (2): "If you love me, just say it bravely" Love Pledge Expression activities
During the period from July 30 to August 2, 20__, all men who purchase the "Romantic Heart Gift for Couples" special package and the husband (or boyfriend, note: not If you purchase the "Romantic Heart Gift for Couples" special package), you can receive a love vow card in our store, write your own touching love words, and paste it on the heart-shaped board at the entrance of our store, so that everyone can witness your feelings for your lover. Let your love last forever!
Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity
During the activity, all female friends Everyone can receive a coupon for the best love words selection, and select the best love words in their minds for each award. All female friends who participate in the selection can receive an experience coupon (or __ yuan voucher) from our store. And participate in the lottery to win exquisite prizes;
The selection results will be announced at 17:00 on August 2, and the "Most Touching Love Words Award", "The Most Creative Love Words Award" and "The Best Popular Love Words Award" will be announced on the spot at 17:00 on August 2 There are five awards including "Award for Most Simple Love Words" and "Award for Most Humorous Love Words". The winners will all receive a free Western restaurant couple's set meal (or a free couple's movie set); at the same time, several winners will be selected to participate in the selection. (Awards and prizes are determined by the cosmetics store);
5. Promotion of the event:
1. Key time for promotion: five days before the event
2. Promotion Methods: a. Distributing orders (theme: a letter to a man); b. Hanging banners (theme of the event); c. Posting posters or displaying on exhibition stands (description of event content); d. Newspaper folders; e. Chinese Valentine's Day couples Advertising balloon promotion (heart-shaped pink balloon);
6. Event notes:
1. The promotional leaflet must be provocative and infectious, and propose the most reasonable and effective Romantic and most considerate reasons to impress the target audience - men;
2. Key points of publicity words: Emphasize that the special package of "Romantic Gifts for Couples" is for wives (girlfriends) The most caring thing is the actual performance of love;
3. Set the sales target for the activity and break down the corresponding task indicators to each store clerk. After the activity, rewards will be given according to the achievement rate.
4. Cosmetics stores must be appropriately decorated to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store Pay attention to the interference of urban management when making heart-shaped boards;
5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event;
6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and cosmetics store.
Chinese Valentine’s Day event planning plan 3
Activity theme: Passionate summer, romantic Chinese Valentine’s Day
Activity time: July 31, 20__~20__ August 5, 2020
Activity content:
1. Chinese Valentine’s Day Super Value Promotion
1. Launch the “Follow WeChat on Chinese Valentine’s Day and you will be gifted” activity. Expand fan base and influence
Specific activity content: Follow the official WeChat account of Xuekinisi Beauty Salon and you will receive a romantic aromatherapy hanging bottle.
2. Launch a value-for-money Chinese Valentine’s Day beauty and skin care gift package, allowing you to have a beautiful date with your partner!
Specific event content: During the event, customers who spend 299 yuan on Xuekinisi products will be eligible for the award. Receive a Chinese Valentine's Day beauty and skin care gift worth NT$999. 3. In conjunction with the festival, we launch a sun protection discount package for Chinese Valentine’s Day summer travel to help couples travel.
Specific activity content: On the day of Qixi Festival, anyone who purchases an anti-sun suit for RMB 399 or more at a beauty salon will receive a simple travel suit + anti-UV umbrella.
2. Chinese Valentine’s Day Lottery
The beauty salon held the “Chinese Valentine’s Day Lottery and Gifts Distribution in the City” event.
Specific activity content: All consumers who go to the beauty salon and spend a certain amount of money within one month will have the opportunity to participate in the on-site lottery. The grand prize will be drawn on the Chinese Valentine's Day. The small prizes are products or gifts. The most attractive prize is 2 travel quotas to Hong Kong/Macau/Thailand, which will attract market attention and participation and expand the popularity of the beauty salon.
3. "Beautiful Feast· Chinese Valentine's Day Girlfriends Price" for old customers and new customers, relatives and friends
Specific activity content: All old customers and new customers will go to Xuejinisi Beauty Salon for beauty treatment. will launch the "Tanabata Festival Girlfriend Price", which will reduce the original price by about 99 yuan, 199 yuan, 299 yuan...
Fourth. On the Chinese Valentine's Day, Xuejinis Beauty Salon helps you express your love out loud< /p>
Specific activity content: On the Chinese Valentine's Day, anyone who confesses his love to his girlfriend loudly in front of the beauty salon under the witness of Xuekinisi Beauty Salon will receive a beauty cash coupon worth 99 yuan and a romantic aromatherapy hanging bottle. 1.
The activities that beauty salons can plan for Chinese Valentine's Day should be based on the principles and directions of gathering popularity, expanding customers, selling products, and building brands. They should focus on the festival and make timely hot spots to make the activities more famous and attractive. , Only in this way can we hit the hearts of customers and retain them.
Promotion of the event:
1. Distribute coupons and DM flyers on streets with a lot of people
2. Post posters and hang banners at the entrance of beauty salons etc.
3. Give romantic gifts such as roses and chocolates to lovers
Event notes:
1. The interior decoration of the beauty salon needs to be infused with festive colors. It is necessary to inject more romantic Valentine's Day elements, such as roses, pink balloons, and other festive elements.
2. The package launched by the beauty salon is limited to half a month
3. Give warm flowers and chocolates to the beauticians working on Valentine’s Day to let the employees feel The love and dedication of going to the beauty salon
Chinese Valentine's Day event planning plan 4
August 26 is the traditional Chinese festival - Chinese Valentine's Day. According to ancient legends, July 7 of the lunar calendar is the day when the Cowherd and the Weaver Girl meet on the Magpie Bridge once a year. Nowadays, especially in recent years, Chinese Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love.
With the rapid development of social economy, the pressure of life and work is also increasing day by day, so that many people put their life-long events behind their career and work, and the number of older unmarried people continues to rise. It is understood that in our city, most of these people have become the backbone of our city's society, with stable jobs and successful careers. However, due to the influence of themselves and social factors, they still live a "free and lonely" life.
"Looking for fate on the Chinese Valentine's Day, love in Zhangzhou", the organizer decided to hold a blind date conference event on the Chinese Valentine's Day, hosted by Minnan Daily, and planned and hosted by Fujian Hongkaifeng Media. This event combines friendship, love, entertainment, etc., and fully integrates friendship and communication, so that the number of participants, the enthusiasm of the participants, the rich content of the activities, and the strong atmosphere have reached a great social level. impact and economic benefits.
1. Purpose of the activity: Choose a mate and choose love through a fair, open and just organizational principle and a free and romantic form of activity.
2. Significance of the event: This event will bring an opportunity for a good marriage to a large number of single young people in Zhangzhou area.
It has certain social significance and economic benefits, and can also improve the image and social influence of the organizer and participating companies.
3. Activity theme: Looking for fate on Chinese Valentine’s Day, love in Zhangzhou
4. Activity organization:
1. Sponsor: Minnan Daily
2. Organizer: Hongkaifeng Media Huawei Matchmaking
3. Special guests: Minnan Daily Leader *** Youth League Zhangzhou Municipal Committee Leader
4. Media support: Minnan Daily, Zhangzhou News Network, Minnan Daily Mobile News, Zhangzhou TV Station, Zhangzhou People's Broadcasting Station
5. Activity time: July 25th - August 26th
6. Activities Location: Tianli Renhe Community, Longwen District
7. Participants and number of participants: People over 18 years old are required, the total number of people is about 500, and the registration fee is 50 yuan. Registration location: Advertising Department on the first floor of Minnan Daily, Room C-501, Water Garden, Shengli East Road, Zhangzhou City
8. Dating Conference Activity Process: (Start-17:00-17:30)
Make 100 red hydrangeas. After the opening, they will be thrown by the "Old Man under the Moon" and "Magpie Bridge Fairy" on the spot, which will be the finishing touch and a sensational effect on the scene. Just imagine which participant and applicant does not want to get the hydrangea that symbolizes marriage? ?
For image playback, a large projector is used to repeatedly play the participants' daily photos or daily TV at the event site. Participants can choose their favorite opposite sex, and then search for the corresponding numbered partner according to the number.
The first wave of love impact: "Find the goddess in your heart" - 17:30-18:30
1. Activity slogan: Speak firmly to strangers;
2. The organizer designs and produces friendship cards, male (blue) and female (pink); the content of the friendship card is: name (nickname), age, hobbies, work, and requirements for him/her;
3. All sincere people who are looking for a relationship can get a friendship card and fill it out by themselves;
4. A sincere person can observe and then entrust the organizer staff to give the friendship card to their heart< /p>
The right person;
5. If both parties are interested, the organizer’s staff can communicate with each other and start dating.
The second wave of love impact: "Handsome guys and beauties meet each other" - 18:30-19:15
1. Guidance to the blind (selecting 7 male and female pairs on site** *Complete this game together)
The rules of the game are played in groups. One of them is blindfolded, and the other party is responsible for directing. According to the game's journey, they have to go through passes such as walking around stools, crossing tree stumps, and picking up roses. The winning group will receive a gift.
2. Brainpower test, race against time game
We will ask some questions on the spot and conduct them in a rush-answer format. Whoever answers the correct answer in the fastest time will win. who. The winner will receive a gift.
3. Romantic folk songs and love song duets
A group of handsome guys and beauties will be selected on site to sing folk songs (love songs) and compete with another group of the opposite sex. During the competition, participants can express themselves freely. Self-expertise, choose the person you love. The winner will receive a gift.
The third wave of love shock: "Prince and Angel Calling Order" - 19:15-20:00
"Prince Charming" and "Angel" selection PK competition, hosted by "Yue" The "Old Man under the Moon" and "Fairy Magpie Bridge" hosted the event. The "Old Man under the Moon" was the captain of the men's side, and the "Fairy Magpie Bridge" was the captain of the women's side. The two sides competed with beauties and handsome men, and performed catwalks, personal style displays, love declarations, etc. for themselves. The ballot, the ballot box is right in front of you. The audience in the audience can write their number and contact information on a slip of paper and put it into the ballot box for the beauty or handsome boy of their choice. The man and woman with the most votes will be awarded the titles of "Prince Charming" and "Angel", and each will receive a special prize. Gift
One. Anyone who participates in any performance will get a gift!
Highlights - 20:00-20:10
On-site lottery. The event is interspersed with lottery activities, and the host will draw the lucky winner on-site from the lottery box containing the relevant card number.
For video playback, a large projector is used at the event site to repeatedly play the participants' daily photos or daily TV. Participants can choose their favorite opposite sex, and then search for the corresponding numbered partner by number.
The fourth wave of love impact: "In front of flowers and under the moon, we have a candlelight dinner" - 20:10-21:30
1. Make a wish in the air:
Under the guidance of the host, the handsome men and beauties present closed their eyes and silently made a beautiful wish in their hearts on the Chinese Valentine's Day, a day full of love. Pray for God’s blessing and hope that all lovers in the world will eventually get married.
Then have a candlelight dinner.
2. Artistic performances:
Beauty product companies participated in the live event "Fashion Show".
Wedding photography companies provide wedding show events.
3. Lottery activities:
The event is interspersed with lottery activities, and the host will draw the lucky winner on the spot from the lottery box containing the relevant card number.
4. Free activities:
Everyone can take a group photo, and you can cooperate with the photography enthusiasts on site to take photos that suit
yourself.
Highlights - 21:30-21:40
On-site lottery draw. The event is interspersed with lottery activities, and the host will draw the lucky winner on-site from the lottery box containing the relevant card number.
For video playback, a large projector is used at the event site to repeatedly play the participants' daily photos or daily TV. Participants can choose their favorite opposite sex, and then search for the corresponding numbered partner by number.
The fifth wave of love shock: "True Confession" - 21:40-22:40 All handsome guys and beauties can come on stage and have the opportunity to express their love loudly. And you will receive a beautiful gift.
Plan A: Romantic love letter + love rose
If you are relatively confident in your writing ability, write a deeply affectionate love letter on a specially made exquisite card, plus A bouquet of roses will definitely leave an unforgettable impression on him or her. Never plagiarize "The Winning Love Letter Manual" and be sure to write your own love letter sincerely. As long as you write it yourself, it doesn't matter if it's a bit naive. Brave lovers will be welcomed wherever they go. Girls should not only have sweet words but also have meaningful gifts. This is the double insurance of love.
Plan B: Sincere confession + heart-shaped chocolate or gold jewelry
When he (she) is not paying attention, under the light, offer your "heart". What else is there to say after that? Everything is left unsaid.
Ending - 22:40-23:00 After the true confession, those who are successful in on-site speed dating will receive a special gift from the organizer, and will have a simple wedding under the auspices of the on-site leaders and with the blessings of everyone. ceremony, wishing them a happy marriage as soon as possible.
Chinese Valentine’s Day activity planning plan 5
1. General idea
Chinese Valentine’s Day is the traditional Chinese Valentine’s Day. As Chinese people increasingly value China’s traditional culture, As a folk festival, coupled with the vigorous publicity and hype by businesses every year, Chinese Valentine's Day has become one of the festivals that couples must celebrate. This promotion plan mainly proposes two large-scale promotion activities closely following the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various merchants and venues in the store to create a strong Valentine's Day consumption atmosphere.
In addition, since gold jewelry is one of the main products for Valentine's Day, it is recommended that the mall's annual "Autumn Diamond Jewelry Festival" for the wedding market be launched on the Chinese Valentine's Day to promote "Festival" and promote "Festival". Take advantage of the huge business opportunities of Valentine's Day to give the Diamond Jewelry Festival a good start.
2. Event Time
_month__ (Thursday) - _month_day (Sunday)
3. Store layout
In order to tie in with the Chinese Valentine's Day theme, it is recommended to erect a magpie bridge in the shared space of the shopping mall. According to the legend that the Cowherd and the Weaver Girl can be heard talking under the grapes, green plastic grape vines are used to decorate the main entrance doorposts into a grape trellis. The effect creates a rich traditional Chinese Valentine's Day atmosphere.
4. Event Planning
(1) Diamond Jewelry Festival
1. Theme
A century-old store, a century-old relationship—— __Diamond Jewelry Festival
[Explanation of the theme] The theme of this event is "A century-old store? A century-old marriage". It focuses on the wedding market and has a clear positioning. It will be the most competitive gold jewelry store in __ shopping mall. The advantage of Li's brand reputation is highlighted, and it attracts target consumers with integrity and blessings.
2. Event Planning
The Diamond Jewelry Festival extends from __ month to the "__" Golden Week, covering more than a month. During such a long period of time, there should be a lot of promotional activities Hierarchical and staged. The Chinese Valentine's Day promotion period is the warm-up period for the Diamond Jewelry Festival activities, attracting consumers' attention to the Diamond Jewelry Festival activities and promoting further consumption.
The Diamond Jewelry Festival is romantically launched, with seven dazzling gifts to choose from
During the event, if you purchase a total of 3,000 yuan in diamond jewelry products, you can choose one of seven discounts.
77 yuan discount coupon for bedding, 77 yuan discount coupon for suits, 77 yuan discount coupon for shoes,
77 yuan discount coupon for women’s clothing, 10% off card for clothing accessories, 40% off card for Chinese clothing 20% off wedding photography card
3. Exhibition style creativity
Each jewelry brand launches several special promotion models for Valentine’s Day, which can be expensive and expensive, or specially designed for Valentine’s Day. The styles are displayed with creative combinations of dried flowers and covered with a transparent glass cover to highlight the classic styles from the many jewelry styles that dazzle consumers. The romantic and aesthetic effect is formed under the matching of flowers, which creates a strong impression on consumers. The irresistible temptation. Women are often compared to flowers, and the combination of flowers and jewelry implies the harmonious relationship between women and jewelry. The unique display method with appropriate lighting and background will surely attract consumers' attention and produce excellent promotional effects.
(2) Full event
1. Full theme event
(1) Event theme
Romantic Chinese Valentine's Day, lucky 77
——77 romantic gifts worth more than 100 yuan are available on a first-come, first-served basis
(2) Event planning
77 products are provided by in-store merchants as For gifts, an activity area will be set up in the *** sharing space on Saturdays and Sundays, and a large KT board will be made with the names and pictures of 77 gifts. According to convention, all products will be divided into department store clothing and gold electrical appliances. During the activity period Consumers whose cumulative consumption in a single category exceeds a certain amount can participate in the event and choose one of the 77 gifts. Those who meet the conditions first will have priority.
(3) Prizes
Each merchant in the store will provide a physical gift with a price of not less than 100 yuan. If the product price is generally higher, you can use 100 yuan to offset it. Coupon form instead. Consumers will draw prizes on-site and receive prizes on-site.
(4) Promotional material preparation
①kt version design and production
②Activity rules description water sign
④Activity venue requirements Tables and chairs
2. Other promotions
(1) Buy a Valentine's Day gift and get a crosstalk couple's ticket package - During the event, if you purchase a Valentine's Day gift with a single ticket of 770 yuan or more, you will get it Crosstalk couple package.
(2) Romantic Magpie Bridge, conveying love - during the event, if you purchase a single ticket of designated categories of Valentine's Day gifts over 770 yuan, you can enjoy free EMS express delivery in China, conveying romantic affection to lovers separated by two places. .
(The above two discounts cannot be enjoyed at the same time)
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