Wharton Business School's most popular negotiation course, like its name, is about negotiation, which is more appropriately described as a challenge to traditional views. It mainly talks about a series of "negotiations" conducted by the students of Professor Diamond of Wharton Business School using their professional knowledge in their lives.

? Among them, what impressed me the most was one thing about respecting others. According to the book, a suit that Diamond's students like is priced at $500 and discounted to $350. When he took his clothes to the cashier, there was only one waiter at the cashier, who was busy responding to customers' demands and complaints.

? Then, the student waited there until all the other customers left.

? He first apologized to the cashier according to the behavior of other customers. Then, he said that she must be tired after a busy day, and it was unfair for other customers to take it out on her. Then, he emphasized the existing discount of this suit, and then asked him if he could give some more discounts.

? In the end, he got an extra discount of 14%.

? This case tells us that in the whole negotiation, you are the least important person, and the most important person is the other party. Successful negotiators will carefully observe each other and pay attention to each other, and finally they can achieve their goals more effectively.

? To be more specific, the key is to respect each other if you want them to give you what you want. Usually, respecting each other will give you unexpected and rich returns.

? This incident taught me-when you need to influence someone, but you feel that your influence is not enough, think about who is important to the other party and who is more easily influenced by you.