Simply put.
The public platform is equivalent to QQ space, but it just sends a "graphic log", "mood", "voice" and "video" to your friends who care about you every day.
Corporate accounts and personal accounts are different, so you must apply specifically.
Personal accounts can be bound to public accounts, and public platform assistants can be added to WeChat to send messages to assistants, which is equivalent to public platform sending, which is simple and convenient.
Public platforms have many advantages. You can set an automatic reply, and simple questions can be answered directly.
The future public platform is quite powerful. Take it now: you can check the weather, express delivery, illegal information and shopping.
After the public platform sends voice questions, will the other party automatically reply to your questions? For example, "I want to buy a black T-shirt" and "What day is it today?"
The future of WeChat is powerful and intelligent.
What role does the official WeChat account play?
The official WeChat account is mainly aimed at celebrities, * * *, media, enterprises and other institutions to carry out cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.
What are the benefits of WeChat public platform?
Simply put.
The public platform is equivalent to QQ space, but it just sends a "graphic log", "mood", "voice" and "video" to your friends who care about you every day.
Corporate accounts and personal accounts are different, so you must apply specifically.
Personal accounts can be bound to public accounts, and public platform assistants can be added to WeChat to send messages to assistants, which is equivalent to public platform sending, which is simple and convenient.
Public platforms have many advantages. You can set an automatic reply, and simple questions can be answered directly.
The future public platform is quite powerful. Take it now: you can check the weather, express delivery, illegal information and shopping.
After the public platform sends voice questions, will the other party automatically reply to your questions? For example, "I want to buy a black T-shirt" and "What day is it today?"
The future of WeChat is powerful and intelligent.
What is the role of WeChat official account promotion?
You can promote your own brand to more WeChat users, achieve the role of publicity and reduce costs.
What does the official WeChat account do and what are its functions?
What is the official account of WeChat WeChat depends on how you use it. A kitchen knife is a tool for cutting vegetables in the hands of housewives and a tool for committing crimes in the hands of gangsters. Similarly, in the hands of merchants accustomed to harassment, WeChat official account is a tool to harass users, and will eventually swallow the bitter fruit despised by users. In the hands of useless merchants, it is useless furnishings. In the hands of merchants who are familiar with users and public platforms, it is an excellent tool to improve user viscosity, cultivate user loyalty, improve customer conversion rate and enhance brand reputation. Someone asked what WeChat official account can do? My summary is 1, which can be used to provide pre-sales and after-sales services, enhance service experience and improve customer reputation; 2. You can communicate with users and carry out brand activities, promotion activities and public relations activities, thus deepening the product promotion effect and word-of-mouth effect; 3. Dialogue with users to realize marketing and improve the average unit price and purchase frequency of customers; It can be used as an internal communication tool.
What is the use of WeChat official account?
Recently, many friends asked me what is the difference between personal WeChat and public WeChat, and considered it:
1. is used in different ways.
Personal WeChat is basically operated on mobile phones, while public WeChat is operated on computers. Due to the limitation of input (touch screen and keyboard), the editing methods of communication content are different, and public WeChat is better in this respect.
2. Different circles
Personal WeChat is basically a circle of acquaintances, basically people you know. As the name implies, public WeChat is positioned in the fan circle. But unlike Weibo, people who follow you in Weibo may have nothing to do with you, but most of the fans of WeChat have had relationships with you, so the circle of WeChat is a circle with strong relationships. Of course, this is relative, not absolute.
3. Different functions
Personal WeChat login will automatically import the mobile phone address book, and the system will recommend who has opened WeChat in your address book. This has established a preliminary address book and circle of friends. If you know your friend's WeChat in the future, you can find and add friends in it. In the circle of friends, you can see the latest information posted by your friends. If you are lonely, you can shake it through WeChat, find people nearby and say hello to strangers.
These personal WeChat functions mentioned above are not available on public WeChat.
Public WeChat provides three basic functions.
It is when fans pay attention that you can classify them, manage users and decide how to classify them.
Provide intelligent reply, graphic reply and other functions. Graphic editing can enrich the information transmitted.
The function of providing mass information is the most used by public WeChat at present. Save a lot of the cost of mass sending by SMS, and the content is much richer!
In fact, after the establishment of public WeChat registration, it is like a blank sheet of paper. All you have is a micro signal and a QR code, which is equivalent to a pen in your brain and hand. What kind of painting or article you want to draw is up to you. As for how to operate, it is through the = = development mode. This is the biggest highlight of public WeChat, which makes WeChat have unlimited possibilities. At present, there are some cases in various industries. Companies that have done well have begun to lead in the industry!
4. Different promotion methods
Due to different functions, the promotion methods of personal WeChat and public WeChat are completely different. The promotion of personal WeChat is mostly achieved through introduction, that is, word of mouth. In addition, shaking and finding people nearby are two functions to expand some local customers, which is also a means for many personal WeChat to expand customers.
And to promote public WeChat, Kung Fu is outside WeChat. Not in wechat. You need to use your resources to promote it. Including online and offline. Remind two points, one is to make full use of QR code, and the other is to promote it with activities as much as possible. There are many ways to promote public WeChat, so please make an article when you have time!
What is the function of WeChat public platform?
WeChat public platform is a new functional module added by Tencent on the basis of WeChat. Through this platform, individuals and enterprises can create an official WeChat account, which can send text, pictures, voice, video and graphic messages in groups. At present, the WeChat public platform supports the login of PC and mobile Internet pages, and can bind private accounts for massive information.
WeChat public platform is a self-media platform and an important part of WeChat system. The whole section of WeChat includes personal WeChat, QR code and public platform.
Wechat public platform is an important step for Tencent to lay out its e-commerce network. In 20 14, Tencent promoted it to the strategic level of the company. The WeChat public platform is divided into WeChat mainland version and WeChat overseas version.
Because the application conditions of WeChat public platform are so relaxed, every adult can apply, resulting in nearly 2 million holders of public platform, and it is more and more difficult to review public platform, so as to combat the proliferation of advertisements. Wechat public platform is not a marketing tool.
Data statistics function of WeChat public platform
1. User management analysis
View statistical data such as user number increase, attention cancellation and user attributes at any time.
2. Group graphic message analysis
View the statistics of mass sending effect of graphic messages in any time period, including the analysis of the number of senders, readers and forwards.
3. User message analysis
View the statistics of messages sent by users, including the times and times of message sending.
4. Interface call analysis
The official account of WeChat has become a developer, and you can view the relevant statistics of interface calls.
—— With the popularization of WeChat application development, the data statistics function of WeChat public platform will become more and more powerful.
What are the benefits of applying for a personal WeChat official account?
Individuals can apply.
The following is an introduction to the official account of WeChat for your reference:
The official WeChat account is mainly aimed at celebrities, * * *, media, enterprises and other institutions to carry out cooperation and promotion business. Here, we can promote the brand to hundreds of millions of WeChat users through WeChat channels, reduce publicity costs, improve brand awareness and create a more influential brand image.
The WeChat public platform was quietly released by WeChat on August 18. This platform is open to the outside world, which means that this product has clearly defined its development direction and started to set sail. Ordinary users can get a glimpse of the whole picture and will form a new communication scene in a new form.
From today, everyone can create their own official WeChat account with a QQ number, and realize all-round communication and interaction with specific groups of words, pictures and voices on the WeChat platform.
How to apply for and use the WeChat public platform account?
With QQ number, you can log on to the website to register and confirm to be a public account user. The Chinese name of the application can be repeated, so don't worry about someone grabbing your official WeChat account.
After confirming the public account, enter the WeChat public media background.
Backstage is simple. It mainly includes real-time communication, message sending and data management. Users can manage their fans in groups and communicate in real time in this interface.
Publishing and subscribing methods
Its most important way of publishing and subscribing is to let WeChat users scan and subscribe by publishing the QR code of the official WeChat account. Any WeChat WeChat official account user will find a QR code in the following format, and the brand ID will be placed in the middle of the QR code.
Scan the QR code in WeChat to add attention.
Scan the QR code to follow your friends.
You can also subscribe to WeChat WeChat official account in other ways. For example, by subscribing to micro-signals, click "Add Friends"-"Search by Number" directly on WeChat, and enter micro-signals (such as 12345678) to find and follow us. However, for the official WeChat account that is currently open for application, the format of most micro-signals is similar to gh_03absdegggac38, which is not conducive to memory and search (in addition, you can send your favorite WeChat WeChat official account ID to your friends by sending a business card).
Message push and reading
Wechat WeChat official account can achieve accurate message push through user grouping and geographical control in the background. Ordinary public accounts can send text, pictures and voices in groups.
The authenticated account has higher authority and can push more beautiful graphic information.
Unfortunately, at present, the public platform can't do more detailed classified subscriptions. I believe that in time, if the public platform can subscribe to information more accurately, the experience will be better.
As far as the interruption of push is concerned, the increase of user subscription may also increase this trouble, but as far as I know, the next version of push will completely cancel the sound reminder, thus distinguishing private information from content messages. The most important thing is probably the choice of content and brand-people will like a small amount of exquisite information and can leave at any time.
Two humanized function settings
Group assistant
Since the public account can't log in on the handheld device, the official WeChat account can be bound to a private WeChat account, and messages can be sent to all fans in the official WeChat account through the assistant of the official WeChat account on the private account (micro-signal mphelper, which needs to be added as a friend). Every time you send a message, you will be asked, "Are you sure you want to send it?" The message submission process is slightly slower than the general micro-signal sending process.
Auto reply
Because it is a one-to-many peer-to-peer mode, the WeChat public platform has an automatic reply option in the background, and users can automatically handle some commonly used queries and questions by adding keywords (multiple keywords can be added). Many people have played SimSimi, right? The background intelligence of WeChat platform is not so high, so you can't learn by yourself, but it's still good after matching keywords.
You can try to interact with our official account. We have my manual reply. But automatic reply is not a particularly good choice for non-star small media or brands. We all like the fun and warmth of real communication.
When logging in to WeChat platform, we can see that there are three main categories of public authentication accounts on the platform: reading, media and stars. Interestingly, ......
What is the role of establishing an official WeChat account?
Individuals just raise awareness and let more people pay attention to you, which is of little use. Generally, enterprises send some notices through private enterprises.
What are the benefits of opening an official WeChat account?
The advantages of opening micro-signals are:
You can typeset rich content such as pictures, texts and videos to enhance the reading experience.
At the same time, making graphic messages is also convenient to share in scenes such as friends circle.
You can break through the limit of sending 9 pictures at a time in your circle of friends.
You can add descriptions to the pictures one by one to make the introduction of products and services clearer.
When the number of fans reaches 50,000, you can also open a traffic master to receive advertising promotion and get promotion fees.