Not long ago, Cui Yongyuan's "Yin-Yang Contract" and "Sky-high Payment" events exposed many hidden rules in the film and television circle, and even suspected of tax evasion and other illegal acts. While the relevant departments participated in the investigation and the whole people were filled with indignation, it seems that few people would think of the role of "algorithm" in it.
The phenomenon of "Yin-Yang contract" and "sky-high salary" has the problem of market supply and demand without exception behind illegal crimes and moral condemnation. Who created such a huge arbitrage space?
China's film and television products are nothing more than cinema films, TV dramas and online dramas, but only cinema films, TV dramas and online dramas can be linked to the "Yin-Yang contract" and "sky-high pay". Online movies are on the rise, and the investment amount of One Piece also limits the possibility of this arbitrage space.
However, if we pay a little attention to the terminals of these three products, we will find three concepts closely related to them: film arrangement rate, audience rating and click-through rate.
To some extent, this "three rates" determines the life and death of a film and television work, and determines the name and profit of the creative staff. Since mathematical concepts are involved, there must be calculated data, which is "big data", and the process of deriving results from big data is "algorithm".
In the era of big data, many people enjoy the "intimate service" of algorithms, but they are willing to endure "serious dependence on algorithms". On the other hand, many data owners are also convinced that "only by using big data analysis can we make works suitable for the market." This seems to have become the knowledge of more and more people.
As you may know, the creation process of House of Cards is based on network data. Netflix made an all-round analysis of its broadcast content, advertising push and broadcast feedback, and made scientific arrangements. These data are detailed to when the audience will pause, when they will fast forward and so on.