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Introduction of Ai Peizhi
Ai Peizhi CEO:Michael Roth Operating income: 70146 million (USD) Profit: 532 million (USD) Industry of Ai Peizhi Group: Advertising and Marketing mccann, Boda Bridge, Rushingbrand, Advantage McCann. Epoch Group was established in1902; 19 1 1 year, founded H.K. McCann; 1930, the two companies merged into McCann-Eriksson (now full name McCann Company). 1960, McCann Eriksson became a joint-stock company under Marion Harper Jr The company was renamed Interpublic (IPG) and went public in 197 1. The next step for IPG is to find a suitable acquisition target, and Lingshi became the first prey. 1928, Unilever-Lintas (leveraged international advertising service) advertising company was established. Frank Lowe founded Lowe Group in London on 198 1, which was acquired by IPG on 1990. 1999, the merged partner of Lao & Lintas; In 2000, it was renamed as Low Lintas &; Amp global partner; In June 2002, it was renamed Lowe &; Amp global partner (rich). In March of 20001year, after some competition with Hawass, IPG acquired Zhenbei Communication Group for $2 1 billion. FCB (Meg), one of the veterans in the world advertising history, was officially brought into the account of IPG.