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What are the examples of Sun Tzu's Art of War applied to modern business decision-making and social management?
1) The Japanese know the Art of War like the back of their hand, and most business decisions follow the principle of "win-win". Japan

People's decision-making process is bottom-up, and everyone's wisdom is concentrated before making a decision. America's decision is

Developed by several top think tanks and executives. Therefore, the Japanese are mostly superior to the United States in market competition.

Man, according to Sun Tzu, is "more wins and less wins." Japan is small in territory and poor in resources.

Superior resources are people with high cultural quality. The Japanese archipelago is basically a large processing plant for industrial raw materials.

Most of them come from abroad, and most of their living materials are imported. Japan depends on exporting industrial products for a living. So, outside,

Trade has undoubtedly become the lifeline of Japan. In order to ensure and expand foreign exports, Japan has made every effort to learn from the whole country.

The battle for overseas markets, from industry and commerce, enterprise managers to ordinary enterprise employees, is to grab goods.

Try my best to win. The Ministry of International Trade and Industry collects the economic information obtained by the Japanese from various channels, and then it is wide.

Listen to the opinions of people of insight from all walks of life, especially the industrial and commercial circles, and formulate guiding principles after full analysis and demonstration.

Strategy for the reference of trading companies and companies. Japanese companies also consulted the Ministry of International Trade and Industry for their decision-making.

Before implementation. The Ministry of International Trade and Industry formulates coordinated action plans for Japanese overseas enterprises, government-civilian cooperation and enterprises.

Cooperation with the outside world has enabled Japan to win in overseas markets.

To win in the market, Japanese companies also need to produce high-quality and low-priced goods.

Japanese enterprises attach importance to concentrating the wisdom of employees, encourage employees to make reasonable suggestions, and make decisions centered on employees' opinions, thus ensuring the advantages of Japanese goods and operations.

2) In order to win the market, many domestic entrepreneurs insist on winning with more in their operations. Wuxi Nong

Xu Fumin, a civilian entrepreneur, has read the Art of War and is deeply influenced by it.

Inspired by your point of view, use your head and try to win again and again in business. When he started to run a farm, he used raw materials.

The virtuous cycle of the material chain puts the manure from his dairy farm and duck farm in the fish pond and floats in the water.

Zooplankton is an ideal food for fish. He raises fish in layers, and the upper layer

Raising herring on the water surface and crucian carp in the middle and lower layers makes full use of the water surface. Because ducks are cheap, he keeps eggs.

Ducks, and then the duck eggs are processed into preserved eggs, so that the value of an egg-laying duck will be greatly increased. He is with people in Wuxi.

"Wuxi Roast Duck Restaurant" is located in downtown area, with lean ducks from Qijia Farm as raw materials, which suits the appetite of southerners and is open.

Zhang Hou's business is booming. And selling duck cavity and fatty liver abroad can earn foreign exchange. Because of his shrewd management method, he is just a bear.

In seven years, the value of this enterprise has increased sevenfold, and it has developed into an enterprise with fixed assets of 6.5438+0.8 million yuan and economic entity of 3.65438+0.

3) An excellent operator must be resourceful and cautious, and consider many factors repeatedly when deciding countermeasures.

And make a far-reaching plan. On the other hand, when you have a better plan, you should be able to be decisive.

Put it into practice at once, don't delay the opportunity because of hesitation.

The development of electric coffee pot by Philips in Japan is the embodiment of its resourcefulness. The company passed

The market survey found that the potential market of Japanese electric coffee pots is great, but the problems are "Panasonic", "Hitachi",

Toshiba and other big companies have been producing electric coffee pots since 1974. In this case, Philip dared to

Determined to fully produce and sell electric coffee pots. And take measures to strengthen product quality and expand sales.

Sales channels. For example, strengthen advertising to ensure that young people are targeted; And take flexible measures.

As a result, the company's electric coffee pot farm became a household name in Japan and became the largest power company in Japan.

Coffee pot manufacturer.

4) There is a foreign convenience store called "7- 1 1" to attract more consumers with convenience.

Convenience store is a 24-hour retail store that sells all kinds of daily necessities. Inside the store

The goods are complete, the service is thoughtful, all kinds of daily necessities are readily available, and the supply is sufficient. Convenience store due to

There is no closing time after work, which is very popular because it is convenient for consumers. Convenience store

Commodity prices are generally 30 ~ 50% more expensive than "supermarkets", and some are even more. For example, canned

Coca-Cola costs only 30 cents per can in the supermarket, but it costs 65 dollars in the convenience store.

Points. Nevertheless, convenience stores are full of customers and open all night. This kind of shop is selling goods and

The capital turnover is undoubtedly quite fast, and its profits are also quite rich.