The target market of such enterprises is still in China, and there is generally no export organization, but in some special circumstances, they actively face the international market. Enterprises occasionally face the international market, mainly because the domestic market is oversupplied, the competition is fierce, or for other reasons, they export products at one time and regard foreign markets as short-term sales places.

There are differences in combination strategies:

International marketing activities are influenced by dual environments, especially those of various countries, which makes the marketing mix strategy more complicated and difficult.

(1) In terms of product strategy, international marketing faces the choice of product standardization and differentiation strategy.

(2) In terms of pricing strategy, the international market pricing should not only consider the cost, but also consider the market demand and competition of different countries. The cost also includes transportation fees, tariffs, exchange rates, insurance premiums, etc. In addition, we should also consider the laws and regulations of governments on price control.

(3) In terms of distribution channels, due to the differences of marketing environment in different countries, different distribution systems and channels have been created, and the forms and scales of distribution institutions in different countries are also different, which increases the difficulty of management.