Business trip is a great hobby of Ronghai. When explaining his strange hobby, Rong Hai explained the reason like this: "I go out to travel every half month, think about some problems and adjust my thinking."
On business trip, Ronghai always walks alone and chooses economy class. "The important thing is that no one interferes with your thinking. If I take the first class, the flight attendant's service is too thoughtful, which often interrupts my thinking and I can't calm down and think. "
Generally, people who travel on business will bring a book to read on the plane, so will Rong Hai, but unlike other entrepreneurs, he not only brings management books, but also brings three kinds of books, one or two of each: the first is a magazine about current affairs and news, which is a way to obtain information comprehensively; The second is professional books, that is, management; The third kind is novels. "After reading a professional book for half an hour on the plane, I will turn over a few pages of novels. It is an adjustment to my thinking and often inspires me, so every time I go on a business trip, I always prepare a few books before I go on the road. "
Besides reading books, Rong Hai also likes watching TV dramas. Every night 1 1 till morning 1 is almost the time for Rong Hai to enjoy TV dramas. He claims to watch more TV dramas than young people, and he also likes to buy VCDs of TV dramas, because TV dramas condense the essence of life and society.
Rong Hai is in the enterprise, but he is enthusiastic about public welfare and always thinks that the development of the enterprise is to better fulfill the responsibility of social citizens. Under his personal practice, Haixing Group actively advocates the enterprise spirit of "thinking about the source of getting rich, thinking about making progress when you are rich, helping the poor, giving consideration to both justice and benefit, developing enterprises and giving back to society", enthusiastically subsidizing cultural education, being enthusiastic about social welfare undertakings, and always advocating social morality and responsibility. Invested 320,000 yuan in Yao Ban Village, Hongliugou Town, Dingbian County, northern Shaanxi Province, to build Hongliugou Haixing Hope Primary School. After years of ups and downs in business, the charm of Ronghai has become a cult of personality within the company. If Rong Hai gets up at 7 a.m. in Xi 'an and arrives at the company at 8 a.m. on time, he will stand at the gate of the company to welcome all employees to work.
Why are you doing this? Ronghai has its own unique considerations. His view is that morning is an efficient time, and it is much more effective to say something important at this time than usual. Of course, sometimes there will be an atmosphere of "the boss is back", and seeing the boss appear is also an important factor to stabilize the employees' psychology. Because in starfish, Ronghai's authority and charm are absoluteNo. 1.
Rong Hai affirmed the role of personal charm, especially in small companies and very large companies. Leaders of small companies infect everyone with their personal charm. In big companies, they convey a belief. Sometimes even when others don't know much about the company, they will join because of the personal charm of entrepreneurs.
But at the same time, Rong Hai believes that it is not personal charm, but the strength of the company that ultimately determines the enterprise. If the company has no strength, capable people will eventually leave you. With the rapid development of Starfish Group, Starfish Group adheres to the business philosophy of "co-prosperity with employees, partners, competitors, society and the motherland", closely links the progress and development of enterprises with that of the whole society, and forms a strong "goodness" in society through the efforts of all starfish people.
I have been on the Forbes list of China's richest people for several years, ranking 12 in 2002, but Rong Hai, a rich man, regards wealth very lightly. "I never consider myself rich, because I think wealth is changing. For example, I have such a big company now, and I may not be rich tomorrow because of poor management or other reasons. These things are all changes.
His greatest wish now is to be an ordinary person and enjoy a warm life in middle-aged and old age. "After all, money is a thing apart. People will understand this truth when they have a lot of money, so I just want to do something practical. " I'm afraid Rong Hai's initial glory began when he graduated from middle school and jumped the queue: first, he succeeded in agricultural scientific research experiments with six partners in the depths of Bashan, flew over Qinling Mountains as a representative of educated youth to give a speech at Anren Mansion, published an article in Shaanxi Daily, and accepted the commendation certificate personally issued by the secretary of the provincial party committee. At this time, ronghai 17 years old. Later, he successfully entered the Computer Department of Xi 'an Jiaotong University, which not only caught up with the earliest bud of IT, but also stayed in school after graduation under the distribution policy of "retaining the best students". The road before him at this time is: associate professor, professor, going abroad ... At this time, Ronghai is not yet 365,438+0 years old.
However, at this time, Rong Hai suddenly and unexpectedly "abandoned school and went to sea". He recalled: At that time, there was a big change in the computer field every three months, but the machines used by students in the department remained unchanged for seven or eight years. He really wondered, "How can this old machine teach excellent students and how much can it achieve in such a position?" 1June, 988, Rong Hai established Xi An Haixing Computer Control and Interface Technology Research Institute. Walking off the platform of the university, Rong Hai completely changed his "wardrobe": riding a bicycle and looking for customers everywhere. In order to receive the first business-installing a computer processing system for a bank's office, Rong Hai and other university teachers and graduate students expressed to each other with great sincerity: Although we are a small company with no name and no background, we are willing to take this job for free to prove our strength and sincerity. The first foot kicked away like this.
Although it is a small fight, slowly, the company can already pay everyone with the money earned from the market, and also launched the first domestic TV program automatic broadcast system, subtitle graphic synthesis system, and video and audio signal fault detector. In just two years, 1990 haixingke earned 4 million yuan in industry and trade, and accumulated its own funds10 million yuan.
However, at this time, the first change happened to the starfish. Entrepreneurship partners began to fall apart. Some people want to start their own companies, while others want to share their accumulation. Rong Hai will never forget a scene: he said to a dozen employees with tears: "Starfish can't collapse if it has a brand, and we will definitely make a comeback." .
The Confucian's "forbearance and persistence" finally ushered in a great opportunity: after hearing that Compaq had no choice but to give up a state-owned enterprise in Xi 'an, Ronghai flew directly to Shenzhen overnight, trying to win Compaq's sales agency in China. Compaq put forward a series of harsh conditions: only Starfish is allowed to be the regional agent, the commodity price is three points higher than other agents, the annual sales must reach180,000 US dollars, and the first loan payment needs110,000 US dollars ... Rong Hai firmly said, "We accept".
China's entry into WTO has always encouraged Starfish, a "bold" small company. After struggling to win a loan of more than $6.5438+0 million, the excellent mechanism of private enterprises quickly gained market returns. In just six months, Starfish achieved Compaq's sales of $654.38 +0.3 million.
Subsequently, Starfish quickly woven a huge marketing network and set up a large number of branches and sales offices in Beijing, Shanghai, Urumqi and Zhuhai. 1992 sales exceeded 1 100 million yuan for the first time, and was named the best agent of Compaq Computer in the world. On February 26th, namely 12, Xi 'an Haixing Science and Technology Industry (Group) Company was established in Xi 'an, and Rong Hai successfully completed the transition from.
However, greater success is yet to come: 1993 In the first quarter, Starfish completed the annual sales of 1992 in just three months, becoming the only direct distributor of Compaq in the northwest of China; 1994, starfish sold 30,000 computers, accounting for120 of the national market, and its total revenue exceeded 500 million yuan. 1995, starfish successfully reached another threshold of sales of 10 billion yuan, and PC sales ranked first in China.
Ronghai is 38 years old. Many private enterprises can only have a glorious period of five years, and then there will be "polarization." Even for well-qualified private enterprises, it is relatively easy to walk for four or five years, but it is very difficult to walk for seven or eight years, and enterprises that can survive 10 years are rare. However, Starfish has quietly passed 15 years, and its subsidiary, Starfish Technology (600 185), has not only become the first private enterprise listed in Shaanxi Province, but more importantly, the diversification strategy led by new thinking has made the Starfish Group, which was born out of the IT industry, become a large-scale enterprise with huge total assets spanning six industries, including IT, supermarkets, real estate, biopharmaceuticals, beverages and infrastructure construction.
What is supporting the steady and high-speed progress of Starfish Group? Economists such as Zhang and Zhong Pengrong concluded that Rong Hai, a scholar, was extremely good at thinking, and it was this quality that helped him to the greatest extent. But the equally important question is, when the enterprise scale exceeds 500 million, 1 billion, 2 billion ... how can one keep this calm and rely on this calm to think about problems? Rong Hai himself gave the answer: "The pursuit of profit maximization is the purpose of enterprise management, not the purpose of enterprise survival, and the needs of society are the reason for the existence of enterprises. Enterprises that focus on short-term profits and engage in predatory operations cannot last long, and enterprises that make money tools and promotion springboard are also short-lived. Only those enterprises with a sense of mission and enterprises that take into account corporate interests and social interests can have great prospects. " It is based on the profound understanding of "great expectations" that an excellent road of diversification has become a reality at the foot of starfish since 1993:
1993, Haixing Group took the lead in introducing supermarket chains in Shaanxi. Up to now, there are 130 Haixing supermarkets. In order to keep up with the ever-changing retail market, Haixing took the lead in launching the concept of "convenience island" in Shaanxi, and its 24-hour store settled in xi 'an. At the same time, the "fresh supermarket" in large modern communities has also become an important member of the starfish retail family.
1994, Haixing set foot in the real estate industry and was the first intelligent large-scale commercial office building in northwest China. Haixing Intelligent Building is located in Xihuamen, a prosperous section of Xi City, and has become a major symbol of Xi IT industry after its completion. After the new millennium, real estate projects become more frequent: Haixing Eslite Building, the landmark building of CBD in Xi 'an High-tech Zone, is started, and the construction of Haixing University Town in Xi 'an Jiaotong University Industrial Park is about to start;
1995, haixing group invested in modern fruit deep processing, and its "Rongshi" brand became popular in northwest China, and soon obtained the direct investment of $0/20,000 from British Prudential Company. With the expansion of the market, starfish drinks quickly decomposed into two profit centers, Rongshi's own brand and production and processing, and became the largest soft packaging beverage base in northwest China.
1999 was a landmark year for starfish in the IT field, and starfish technology (600 185) became the first private enterprise listed in Shaanxi. In 2002, Haixing Group set foot in the investment industry. After participating in Xi 'an International Trust Company, it invested 1 100 million yuan to become the second largest shareholder of China Science and Technology Securities Co., Ltd. Outside the financial field, industry is still a piece of great interest to Haixing. In 2003, Haixing Group invested in Shaanxi Shenmu Chemical Co., Ltd. and became an important member of the national energy and heavy chemical industry base construction, which is a rare action of Shaanxi local listed companies.
For many people, the road to diversification is full of difficulties. How can starfish be stable and orderly? Rong Hai's answer makes people feel a striking soberness and sharpness: "When an enterprise develops to a certain scale, its business content must reach a certain amount, and it cannot stay in a single variety and technology, and it has no ability to resist risks at all. Because technology may be outdated at any time and may be replaced by better technology from competitors; No matter how popular the product is, it may suddenly be abandoned by consumers inexplicably. This is an unpredictable variable in social consumption psychology, and no one can escape. "
A senior researcher in Shaanxi academic circles said with emotion: "After many enterprises develop to a certain stage, the leaders of enterprises will fall into the situation of' self-expansion and self-creation of high fever'. Obviously, Ronghai's success comes from the sobriety and self-knowledge of intellectuals, so in essence, this is still a victory of knowledge. " In 2004, Ronghai is destined to attract the attention of China business circles.
One is that "Starfish Beverage" is expected to be listed on the backdoor in Hong Kong. Once so, Starfish will become one of the few private enterprises with listed companies in China Mainland and Hongkong. Shaanxi Provincial Planning Commission has reported Haixing's new fruit juice processing base with a total investment of 400 million yuan to the State Planning Commission, which will receive 654.38+95 million yuan of national debt support. It will not only become the largest agricultural project in Shaanxi in 2003, but also achieve an annual production capacity of 320,000 tons after merging with the original base, making it the "second place in the country" after Huiyuan Group. Negotiations with "shell companies" are nearing completion.
The second big move, of course, belongs to the largest foreign investment project since the establishment of Haixing Group: the Kaifeng-Xu Tong section of Henan Ashen Expressway, with a total value of 2 1 100 million yuan. Rong Hai told reporters that the Ashen Expressway starts from Arong Banner in Inner Mongolia in the north and ends in Shenzhen in the south, with a total length of 3,770 kilometers. Once completed and opened to traffic, it will undoubtedly become one of China's north-south traffic arteries. The Kaifeng-to-Kaifeng section won by Haixing Group and Haixing Technology is the best section, because there is a connection point between the East-West (Yungang)-Huo (Erguosi) expressway line and the North-South Sun (Zhao)-South (Yang) expressway line. "According to the contract, we have the right to operate this section for 30 years. Excluding the two-year construction period, the charging period is as long as 28 years, and the current predicted cost recovery is only 12 years. "
Rong Hai once mentioned in a speech: "The success of starfish is the epitome of intellectuals' struggle in the market economy. Starfish starts from university teachers, that is, people who are considered by society to be bad at managing enterprises. With a good entrepreneurial desire, he led a group of intellectuals to rely on hard work and wisdom to create and seek survival and development. " In this regard, Ronghai's staff commented: Ronghai always has a lingering breath. In our opinion, that is the temperament of a scholar!