With the spread of the financial crisis, my country's export enterprises are facing unprecedented difficulties, mainly in the following aspects:

First of all, affected by the financial crisis, the three major trading partners of the United States, Japan and Europe Demand has dropped sharply and the international market has shrunk. According to statistics in recent years, the US, Japanese and European markets account for more than 60% of my country's export share. However, due to the economic downturn caused by the financial crisis in the United States, Japan, and Europe, it will inevitably lead to a reduction in demand. According to the prediction of the International Monetary Fund (IMF), global economic growth will continue to fall by 1.5 percentage points in 2009, and the U.S. economy will decline in 2009. In 2009, the economy of the Eurozone will decline by 0.5%, that of Japan by 0.2%, and that of emerging and developing economies by 5.1%, 1.5 percentage points lower than in 2008. In addition, according to the IMF's preliminary forecast, world trade will grow by 2.1% in 2009, down 2.5 percentage points from the previous year's 4.6%; the import and export trade of developed economies will fall sharply, with imports falling by 0.1% from 2008, down from the previous year's 4.6%. A drop of 1.9 percentage points; export growth will reach 1.2%, a drop of 2.9 percentage points from the previous year; imports from emerging markets and developing countries will increase by 5.2%, a drop of 5.7 percentage points from the previous year; exports will increase by 5.3%, The growth rate dropped by 0.3 percentage points from the previous year. In this context, our country's exports will be greatly affected.

Secondly, trade protectionism is rampant and trade frictions will intensify. Trade frictions have a lot to do with the development of the global or a country's economy, but when the economy is developing well, trade frictions will decrease. When economic development weakens, trade frictions will intensify. In 2008, affected by the financial crisis, my country encountered a large number of trade barriers and trade frictions intensified. Take trade remedy investigations as an example. In 2008, the United States launched five combined anti-dumping and countervailing investigations on China’s stainless steel pressure pipes, line pipes, citric acid, rear-towed lawn maintenance equipment, kitchen utensil racks and hanging racks, etc. The amount involved is US$510 million. At the same time, the United States launched five anti-dumping investigations into China's bed inner spring sets and other products, involving a total amount of US$280 million. In addition, the United States also launched an anti-circumvention investigation into China’s fixed-length carbon steel plates. In 2008, the EU launched six anti-dumping investigations into China's cold-rolled stainless steel plates, candles, steel strands, wire rods, seamless steel pipes, and aluminum foil. In addition, the EU also initiated four anti-dumping sunset reviews on Chinese steel pipe fittings, leather shoes and boots, furfuryl alcohol, and loose-leaf rings. In addition, our country also suffers from foreign technical trade barriers. According to statistics, in recent years, our country has suffered at least tens of billions of dollars in annual losses due to foreign technical trade barriers. The top five countries and regions suffering from technical trade barriers are the United States, the European Union, and Japan. , ASEAN and Russia, major trading partners. The types of technical trade measures that affect my country's industrial product exports are concentrated in six categories: certification requirements, technical standard requirements, product personal safety requirements, environmental protection requirements, toxic and hazardous substance limit requirements, and packaging and material requirements. In terms of aspects; the types of technical trade measures that affect the export of agricultural products are concentrated in five aspects: pesticide and veterinary drug residue requirements in food, bacteria and other hygienic indicator requirements, heavy metal and other harmful substance limit requirements, processing plant and warehouse registration requirements, and food labeling requirements. The top five industries most affected by foreign technical trade measures are mechanical and electrical instruments, rubber, plastics and leather, agricultural and food products, textiles, shoes and hats, and chemical minerals and metals. The top five provinces most affected by foreign technical trade measures are Guangdong Province, Shandong Province, Jiangsu Province, Shanghai City, and Henan Province. In 2009, affected by the financial crisis, my country will suffer from more serious trade frictions and increase export difficulties.

Finally, my country’s exports will also be affected by rising production costs, financing difficulties and rising financing costs for export companies, uncertainty in export policy adjustments, and pressure from RMB appreciation. The above impacts are huge for an enterprise. Parts are external. At the same time, the difficulties encountered by export enterprises are also related to the problems of the enterprise or industry itself, such as the lack of industry self-discipline and vicious competition among enterprises; the lack of investment in R&D, technology, and equipment, most of which are labor-intensive products; the lack of integrity and the lack of attention to the enterprise itself. image. These factors also affect corporate product exports to some extent.

Affected by the financial crisis, export companies are facing the above-mentioned difficulties, which makes it difficult for export companies to sell, reduce profitability, or even make losses, reduce operating rates, suspend production or go bankrupt, and make workers unemployed. At the same time, export companies face the risk of payment recovery. Due to the economic recession in the importing country, the payment ability of enterprises and individuals has declined, their credit has been reduced, and payment difficulties have arisen. After the products are exported, they cannot recover the payment in time or at all. Under this situation, in order to cope with the export dilemma under the financial crisis, the government and enterprises should do the following:

First, take a number of measures to increase domestic demand. At present, expanding domestic demand is a top priority. Only by increasing domestic demand can excess domestic production capacity be absorbed, thereby eliminating the root cause of huge foreign trade surpluses. The key to expanding domestic demand is to promote market-oriented reforms in modern service sectors such as finance, education, transportation, and environment, that is, to expand domestic demand by increasing effective supply.

Second, continue to increase export promotion policies.

Promote the introduction of policies to increase the export tax rebate rate for some products, promote the transformation and upgrading of processing trade, support the development of key processing trade undertaking areas in the central and western regions, and promote the gradient transfer of processing trade. Coordinate the financial sector to improve the financial environment for exports, increase credit support for enterprises, improve corporate financing guarantee conditions, and improve the export credit risk protection mechanism.

Third, open up new markets. On the one hand, my country's export enterprises should promptly adjust the export market structure, strive to seek new export markets, develop diversified markets, and adopt a market diversification strategy. For example, enterprises should strive to explore emerging economies and developments in South Asia, the Middle East, Central Asia, South America, and Eastern Europe. Chinese export market.

Fourth, transform the economic growth model, promote structural upgrading, and optimize the export commodity structure. Focus on the development of high-tech and environmentally friendly products, promote the export of self-owned brand products, large machinery, complete sets of equipment, advantageous agricultural products, and labor-intensive products, and increase support for technological innovation and participation in international competition of small and medium-sized enterprises.

Fifth, vigorously develop export-oriented service trade. Improve services trade promotion policies and support service exports in key areas such as software, culture, and traditional Chinese medicine. In advantageous industries such as aviation, transportation, finance, and tourism, cultivate a number of internationally competitive service trade enterprises, encourage small and medium-sized service enterprises to carry out foreign exchanges and cooperation, and cultivate service trade brands.

Sixth, in order to prevent the risk of export payment recovery, enterprises should pay attention to the collection and evaluation of importers' credit, attach importance to export credit insurance, and improve corporate financial systems and risk control systems.

Seventh, enterprises, especially small and medium-sized enterprises, should focus on introducing and cultivating financial talents to prevent exchange rate risks. In the global financial crisis and world economic recession, countries are affected differently, and exchange rate changes are inevitable. If the RMB appreciates, the foreign exchange received from exports depreciates, which will cause actual losses to exporters. Through the introduction of financial talents, companies can avoid unnecessary losses caused by exchange rate changes.