Retail banking refers to the comprehensive financial services provided by commercial banks to individuals, families and small and medium-sized enterprises by using modern business concepts and relying on high-tech means, including deposit and withdrawal, loans, settlement, remittance, investment and wealth management.

Retail banking has become a new profit growth point of commercial banks, and retail banking is the trend of banking development in the future. Retail banking is a traditional advantage of commercial banks. However, with the opening of financial markets in various countries, the boundaries of financial classification management in the past have gradually blurred, and the business of banks, securities and insurance companies has become increasingly common.

More and more non-bank financial institutions, financial institutions that did not operate retail business in the past and non-traditional financial service enterprises have entered the market one after another, which has intensified the competition in this business field.

Extended data:

Basic characteristics of bank retail business:

1, and the customers are mainly individual customers;

2. The transaction is scattered;

3. The transaction amount is small.

Characteristics of bank retail business:

1, the cost of retail banks is higher than that of wholesale banks;

2. The liquidity of retail bank customers is stronger than that of wholesale banks;

3. The loan risk of retail banks is extremely low.

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