Now when it comes to instant noodles, the first thing we think of is the brands of Master Kong, Uni-President and Conscience Private Enterprise Baixiang, which were exposed on the Internet because of the "Tukeng Pickled Sauerkraut" incident, and we seldom think of other instant noodle brands. But in fact, a long time ago, there was another instant noodle brand in China that could compete with the white elephant. This is the grain Dojo.

The grain Dojo has also swept the country. It is a brand of instant noodles that many people like and is known as an instant noodle giant.

However, due to the willfulness and blind self-confidence of its founder Wang Zhongwang, the Grains Dojo gradually disappeared from everyone's field of vision. At the peak, the sales of the grain Dojo reached 2 billion a year, but now it needs to be "sold at a low price" to increase sales.

Wang Zhongwang, the founder of Grains Dojo, was born in the countryside. He didn't receive a good education, but with his own efforts, the famous Hualong Group broke out at that time. Later, Wang Zhongwang decided to go it alone and set up his own brand of instant noodles.

At first, Wang Zhongwang couldn't start, but as people began to question whether fried instant noodles were healthy, Wang Zhongwang seized the opportunity and decided to make a healthy instant noodle, so he launched the "Five Grains Dojo".

The Grain Dojo made an advertisement in CCTV, promoting "refuse to fry, give me back my health", so it quickly spread all over the country.

CCTV's propaganda, the Grain Dojo refused to use traditional frying technology, which made the people of the whole country quickly remember this instant noodle brand, so the sales volume of the Grain Dojo soared as soon as it went online. In the first month of entering the market, the grain Dojo created sales of 6 million yuan.

The Grain Dojo made a good start, and Wang Zhongwang tried to expand its business to the whole country. Finally, the Grain Dojo has set up 38 branches and 80 offices.

2006 can be said to be the peak of the grain Dojo. While the sales of other instant noodle brands have fallen sharply, the sales of Wugu Dojo have risen in a "rocket-like" state. Basically, the sales of Wugu Dojo have increased at a rate of 30% every month, and finally the annual sales of 2 billion yuan have been realized.

The rapid growth of sales volume is both good and bad for the grain Dojo.

Due to the rapid development of the whole enterprise, many aspects are not perfect, so there are still many imperfections in both products and company management, and some problems need to be solved urgently. For example, the taste of the product, although the grain Dojo is really healthy, is not as good as fried instant noodles because it is not fried.

However, due to the rapid growth of sales, the whole enterprise has ignored this problem. They shelved the problem and found no way to improve the taste. They still promote "healthy, non-fried" instant noodles. As a kind of food, it only pays attention to health problems and ignores the most basic problem, that is, whether it is delicious or not. Consumers will naturally not buy it.

Therefore, people gradually reduced their purchases of the grain Dojo, and their sales began to decline gradually.

Faced with the decline in the performance of the Grain Dojo, Wang Zhongwang did not seriously think about how to solve it. He insisted on designing a new product to increase sales.

However, even the problems of old products have not been solved, how can the sales of new products be high? Therefore, the top management inside the company began to strongly oppose it. But Wang Zhongwang was too blind and confident, or his success before the Grain Dojo was completely carried away. Not only did he not adopt the opinions of the top management, but he even fired some people.

Later, Wang Zhongwang began to implement his idea. He continued to expand the production line and put all his money into the production line of new products, hoping to "make a big profit" again. But unfortunately, what is waiting for him this time is not profit, but loss.

The sales of new products are not high, which makes it impossible for Wang Zhongwang to recover his investment within the scheduled time. He lost all his money.

In desperation, in 2009, he sold his company to COFCO at a price of 65.438+0.09 billion.

From the peak of 2 billion to the "big sale", this view summarizes in detail the process of the collapse of this former instant noodle giant because of its founder's "overconfidence", hoping others can learn from it.

It's absolutely true for Wang Zhongwang that "watching his tall buildings rise and collapse".

I have to admit that Wang Zhongwang is very business-minded. He is also good at seizing opportunities and is a very capable person. It is precisely because of his ability to make the Grain Dojo fire up so quickly, but also because of the rapid growth of the sales volume of the Grain Dojo, which caused Wang Zhongwang's blind self-confidence and eventually led to the demise of his company.

Therefore, if you want to succeed in starting a business, it is far from enough to have the ability and mind. You must have a good attitude and be able to "win without arrogance and lose with grace". Otherwise, even if you can start a business, you can't run it for a long time. The example of Wang Zhongwang has sounded the alarm for many entrepreneurs.