First of all, network planning is a strategic issue.

Two. About Chen Fu Network Planning Department

Third, network planning, site selection service process

Four. Service content of network planning department

Verb (abbreviation of verb) shares the case of network planning in Chen Fu.

Free download of network planning white paper.

Seven. Chen Fu Cooperation Organization (Part)

First of all, network planning is a strategic issue.

Everything is "pre-planned, pre-planned or scrapped", and the overall layout planning of outlets is an important strategic issue. Bank institutional outlets are the tentacles and foothold of commercial banks' customer segmentation and market positioning. They directly provide services face to face with customers, and they are also the forefront competitive positions for banks to enter the market. With the large-scale entry of foreign banks and the increasing attention of other peers to the optimization and innovation of banking institutions, it is extremely necessary to make scientific planning and rational layout of banking institutions.

Attach great importance to the competitive strength of future outlets in the regional market, and attach great importance to the scientific and forward-looking planning and layout of outlets from a strategic perspective. Network transformation, network layout, planning and site selection have become the strategic tasks and missions of banks.

Two. About Chen Fu Network Planning Department

Planning Department of Chen Fu Branch is the earliest and most professional project team established in China at present, and it is also the most experienced project team with the most project cases in China.

Chen Fu's experience in the field of network transformation

Advantages of cooperation: Chen Fu Wealth Management has become a network transformation consultant and cooperative unit of Haimen Associated Press, Wuxi Branch of Agricultural Bank of China, Jiangxi Branch of Bank of China, Yunnan Branch of ICBC, Hubei Branch of Bank of China, Henan Branch, Hebei Branch, Shaanxi Branch and Yingkou Branch of Liaoning Province, and has established good and continuous cooperative relations with CCB, BOC and city commercial banks.

Industry Pioneer: In 2004, Chinese mainland's first network planning professional research institution systematically launched Chen Fu Financial Management. As the first third-party financial consulting institution engaged in the research of retail banking transformation in Chinese mainland, it has made remarkable achievements in the transformation of retail outlets and become a pioneer brand in the retail financial consulting industry and retail banking business transformation in Chinese mainland.

Practical advantages: Chen Fu Wealth Management, as a consultant and cooperative unit for the network planning and transformation of Jiangsu Branch, Chongqing Branch, Tianjin Branch, Ningbo Branch and China Construction Bank, is the author of the network planning standard text of China Construction Bank, and has made due contributions to the network transformation of China Construction Bank.

Professional advantage: "Because of concentration, so professional", Chen Fu only does the transformation of bank outlets! With the largest number of cases and cooperative institutions, it is a well-deserved promoter and industry pioneer in the transformation of retail banks in Chinese mainland.

Technical advantages: self-developed BankGIS system; Leading the visual dynamic management era of retail bank outlets planning in Chinese mainland.

Advantages of the platform: KMC in Chen Fu forms the case base with the largest number of outlets in Chinese mainland, which is the assembly line of Chen Fu research, map making and planning research, and forms a first-class knowledge and technical information management platform in knowledge-based enterprises.

Third, network planning, site selection service process

The trinity channel research model of "heaven, land and people" in retail banks independently developed by Chen Fu Wealth Management is adopted. The preliminary investigation involves four aspects: the location of the store's external geographical space, outdoor visual merchandising, internal space layout and consumer sampling survey. Chen Fu. "four steps" in network planning, layout and site selection;

The first step: conduct a sample study on the behavioral characteristics of financial consumers, and study the target customer orientation of retail banks.

Step 2: Investigate and study the geographical information such as financial demand points, business outlets and urban development planning in the main city, do homework on the map, divide financial functional areas, and complete the research on the market positioning of business outlets.

Step 3: On the basis of the above research and analysis, carry out the total amount research, functional type research and positioning work of business outlets.

Step 4: Complete the study on the planning, layout and location of business outlets.

Four. Service content of network planning department

1. Overall Research on Three-year Strategic Planning of Bank Branches

2. Research on the evaluation of physical competitiveness of bank outlets-introducing Chen Fu FI0 model.

3. Research on the optimization and adjustment of bank outlets.

4. The location of the off-bank self-service bank

The final system of banking service outlets in urban areas must be composed of reformed traditional outlets, various new branch modes and self-service equipment (such as ATM). ), and the number and distribution of these outlets in different modes should be determined completely according to the elements of integrated marketing strategy.

As a quasi-bank outlet for business marketing and providing services to customers, the construction and planning of self-service banks should, of course, proceed from the bank's business development goals, determine the distribution and quantity of target customer groups, thus determining the urban regional layout of self-service banks and building appropriate types of self-service outlets in appropriate locations.

Building a self-service bank is not an end. The real purpose of building a banking business channel is to develop business, maximize customer share and retain loyal customers. Self-service bank is just one of the tools. When integrating the distribution of marketing channels, the first thing to consider is how to give full play to the role of existing outlets through structural reconstruction. Whether it is necessary to build a self-service network should be correctly analyzed according to the characteristics of the target customer base.

5. Investigation and research on the location of function types of outlets.

6. Research and development of network planning and location model.

1) Research on the multi-channel cooperation strategic model of "three networks in one" bank;

2) Collaborative research on the layout mode of physical network points and offline self-service areas;

3) Research on the development of multi-city location model of bank outlets;

4) Research on the development of multi-factor decision-making model for bank network location;

5) Feasibility analysis of bank outlets;

6) Post-investment evaluation of bank outlets;

7) Research on the value evaluation of bank outlets' M&A;