Financial marketing is the application of enterprise marketing concept in the financial field after the economic and financial development has reached a certain stage. 1958, the concept of financial marketing was publicly put forward for the first time at the meeting of the National Banking Association, which opened the prelude to the application of financial marketing theory. After that, with the continuous improvement of the financial market and the continuous development of the financial system, the content of financial marketing is increasingly rich [1].

In the fierce modern financial competition, financial marketing has played a huge role, which is helpful to improve the management level of financial institutions, carry out intensive management and cope with the complex and changeable market environment. It can be said that financial marketing is an important management activity in the operation of modern financial enterprises.

On the basis of introducing the traditional financial marketing theory and combining the latest development and management experience of international financial marketing activities, Financial Marketing tries to systematically expound the content, strategy, method and management of financial marketing, and analyzes it with a large number of cases to realize the organic combination of financial marketing theory and practice.

Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Marketing is a process in which an organization conducts productive and profitable activities in the market;

Marketing is the art of creating and satisfying customers;

Marketing is to provide market products and services to the right consumers at the right time, at the right place, at the right price and by the right means of information dissemination and promotion.

Marketing is an activity that aims at satisfying various needs and desires of human beings and transforms potential exchange into reality exchange through the market.