First, the current situation of commercial banks' wealth management products
The rapid development of wealth management business of China commercial banks can be traced back to August 2004. At that time, the state issued relevant policies, and the China stock market gradually picked up, which opened up a better market environment for wealth management business. In the following years, wealth management products mushroomed and blossomed everywhere. More than 90 commercial banks in China have developed wealth management products to varying degrees, and the types and fields of products are also different, providing customers with diversified choices. In the case of stable basic deposits, customers may wish to invest some idle funds in wealth management and optimize the use of funds. At present, the development of wealth management business of commercial banks in China presents the following characteristics:
There are various financial institutions. Commercial banks include state-owned commercial banks and private banks. State-owned commercial banks, led by the five acts of establishing diplomatic relations between China, agriculture and industry, have more financial products, and their branches all over the country account for 76% of all banks. However, not only banking financial institutions can handle financial business, but also securities companies, trust and investment companies, fund companies and insurance companies. And some individuals or collective enterprises involved in investment consulting and investment in financial projects are robbing financial products.
With the rapid rise of township commercial banks, the financial management business is also in full swing. The living standards of residents have been gradually improved, and their education level is getting better and better. People began to pay attention to financial management, because funds are in accounts, and the interest rate of demand deposits or short-term time deposits is very low. In contrast, many advantages of wealth management products are recognized by everyone. People are willing to give money to trust institutions and use their professional knowledge to manage their finances. At the same time, people have also strengthened their study, so that they can manage their finances in many banks.
The transaction volume of entrusted wealth management of listed companies has increased substantially, and listed companies are highly mobile. If we combine financial management with stock index futures, convertible bonds, gold and silver prices and exchange rates, we can create more benefits for ourselves. The development of trust institutions is also inseparable from listed companies. If an excellent financial plan is approved by the company's board of directors, a win-win situation can be achieved.
Second, the main problems currently facing
Although the development prospect of wealth management products is very good, as far as the current situation is concerned, many problems have been exposed, mainly including:
Although there are many kinds of wealth management products, they lack differentiation. Customers go to various banks to inquire, except for a slight difference in yield, everything else is similar. Without novel products, there is no market for financial management. Customers put forward higher and higher requirements for banks, and banks also need to innovate their own business to enhance their competitiveness.
The supervision system and internal control system are not perfect. Wealth management products have great flexibility and need strict supervision by regulatory agencies. Many cases reflected in reality show that there are many places beyond the reach of regulators at this stage, there are loopholes in the internal control system of banks, and the promotion of wealth management products is not smooth sailing.
Lack of professional financial planners and analysts, because there are many institutions that can carry out financial management business, which puts higher demands on financial planners and analysts. They should not only master banking, bonds, stocks, funds, gold, foreign exchange and other professional knowledge. , but also have rich industry experience and management ability. They should also keep up with the macro-economic situation and the latest policies in the industry, and often collect and sort out the information of financial products launched by other banks, and compare them with the business of the Bank, so as to make developed financial products.
Investors have low risk awareness. If wealth management products are not guaranteed income, there will be a lot of income space, but most investors are risk-averse, do not want to take risks, or do not have enough funds and ability to deal with risks, and their awareness of risk prevention is relatively insufficient.