Anyone who has done sales or wants to do sales knows that sales must be able to speak and have a certain eloquence. Speaking and good eloquence are still very important for sales. We all know that sales is an industry that can make a lot of money. Many people are afraid to touch sales because of their poor eloquence and lack of confidence in themselves, so they dare not touch sales easily.

Many people think this is not unreasonable, but is eloquence really that important? Since eloquence is so important, is there a systematic study and practice method? Do you need to train logical thinking to be eloquent? There are ways to learn and practice. What is that? How to train logical thinking?

In my opinion, many salespeople have such a misunderstanding. It's not that important to be eloquent in sales. Some people are so nervous that they don't know how to speak when they meet customers. When they met the customer, they forgot what they wanted to say and said something they shouldn't have said. Then when customers don't make a deal, they will think it's because they are not eloquent.

In fact, this is not because of your poor eloquence, but because of your insufficient preparation in advance. The questions asked by customers are nothing more than common questions, such as how your products are, quality, after-sales and so on. So sales need to be prepared in advance. How to prepare this? This requires you to do more at ordinary times.

For example, after meeting the customer, you immediately record the content of your chat with the customer with paper and notes. You can record your conversations with customers, their clothes, their expectations, your expectations and so on. After recording, we can find out the rules, that is, we can know what most customers will ask.

Or it's too much trouble to record with a pen and paper. You can buy a recording pen, or record your conversation with your customer with your mobile phone, and then listen to the tape again and again after you go back. Find out your reaction when chatting with customers, the way you talk, what you do well and what you don't do well. Find out and correct it.

Is this enough? Actually, it's not enough Your client chats with you. He doesn't want to hear your gossip, smallpox, dragons and phoenixes. He wants to hear dry goods. He wants to know what he wants to know. So you have to pass professional knowledge. The so-called professional knowledge is your understanding of the product, such as function, principle, material, quality and so on.

Customers are very busy, and so are our sales, so it is the most correct way to know the products thoroughly enough and then blurt out the key points when facing customers. Let those unimportant things go for a while, and it's not too late to wait until everyone has time.

Do these things well? Not yet. I find that many salespeople are often modest when meeting customers, but modesty is not good. When you meet a client, you should put yourself in the right position. Customers are equal to you. Although he is rich, from the moment you met him, your position was equal, even your position was slightly higher than his, because you came to help him, because you provided him with products, which brought him great benefits and made him profit. Therefore, the mentality must be good.

What if you can't talk in sales? Some hints may be useful to you. This article is all about my own sales experience. If I wrote it, someone may need reference!