Compared with the world tourism industry and other domestic industries, China's tourism industry started late and has a low starting point, but it has a fast development speed, great development potential and good development prospects. Before the reform and opening up, China's tourism industry was dominated by foreign affairs, with only the embryonic form of the industry and no real scale industry. After 1978, China's tourism industry took the lead in reform and opening up, benefited from the reform and opening up, and gradually became an important industry in China's national economy and an extremely active new force on the international tourism stage. Especially in recent years, China has adhered to the strategy of "vigorously developing inbound tourism, actively developing domestic tourism, and moderately developing outbound tourism", and achieved remarkable results, forming a good situation in which the "three markets" are mutually driven and complementary, and the status of a major tourist country has been continuously consolidated and improved. Since the 20th century, China's tourism industry has been constantly impacted by various unexpected events and unfavorable factors such as SARS and financial crisis, and has undergone unprecedented tests. However, in the face of the severe tourism market situation, the national tourism industry has overcome difficulties and maintained a steady development as a whole. In 20 13, the country * * * received inbound tourists1290,000 person-times, and realized international tourism foreign exchange income of 516.6 billion US dollars, down 2.5% and up 3.3% respectively over the previous year; The number of domestic tourists was 3.26 billion, and the income was 2,627.6 billion yuan, increasing by 10.3% and 15.7% respectively over the previous year. The number of China citizens leaving the country reached 98 1.85 million, an increase of1.8% over the previous year; The total tourism revenue was 2.95 trillion yuan, an increase of 14% over the previous year. In 2009, the State Council issued "Opinions on Accelerating the Development of Tourism", demanding "to cultivate tourism into a strategic pillar industry of the national economy and a modern service industry that people are more satisfied with", attaching great importance to the development of tourism from a national strategic perspective, putting forward higher development goals for China's tourism industry and promoting the transformation and upgrading of China's tourism industry. By 2020, China will become the world's largest tourist destination country and the fourth largest tourist source exporter, and the scale, quality and efficiency of tourism will basically reach the level of a world tourism power.